Chrysler Buys Dodge
1928 Chrysler logo
May 28, 1928 marks an important milestone in the history of Chrysler. It was on this day in 1928 that Dodge Brothers, Horace and John Dodge, became a part of Chrysler. It was on this same date that Lewis Reed, founder of Reed Brothers Dodge in Rockville, Maryland also became an original member of the Chrysler family.
During 1920, the Dodge Brothers company lost its founding fathers. John Dodge died in January, and his younger brother Horace succumbed the following December. A New York investment banking firm paid the brothers’ widows, in a single cash payment, $146 million for the Dodge Brothers firm. Within three years, the bankers initiated negotiations, and on May 28, 1928, Walter P. Chrysler purchased Dodge Brothers, Inc. for $170 million, making it, at the time, the largest business transaction in history. When the transaction was complete, the Chrysler Corporation had grown five-fold overnight to become the third of Detroit’s “Big Three” automakers.
The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers until 1969, when the Plymouth brand was given to the Chrysler dealers.
Then & Now: Halpine Store/Radio Shack 111 Years Apart
Looking at old photographs is like peering through an open window back into history. Not only do they give you a sense of wonder from traveling back in time, but also a staggering feeling of awe from seeing just how much things have changed. For this post, I have used one of Lewis Reed’s original photographs for “then” and a Google Maps street view image from today for “now”.
The Halpine Store (THEN): The Halpine Store, also known as the Lenovitz General Store, was built on Rockville Pike in 1898, taking advantage of the prime location on the trolley and railroad lines and the Pike. The store sold food, gasoline and other items to locals and Pike travelers. The man standing just in front of the trolley tracks is James H. Handy (b. 1890) who lived at Halpine and worked for Mr. Copeland on the Wilkins farm. Handy served in the U.S. Army during WWI, as a gunner for the 371st infantry, doing two tours of duty in France. In this photo, he is about 16 years old. Note the telephone or telegraph poles, and the trolley tracks paralleling the road. The nearby Halpine railroad station also brought customers to the area, and the store became the social/community gathering place for the Halpine area. Tradition has it that during the days of “Local Option” when the sale of alcoholic beverages was forbidden in the County, the men of Rockville traveled to the Halpine Store to gather on the broad front porch and sip its special brand of “coffee” served in tin cups.
The proprietors, Benjamin and Anna Lenovitz, lived on the second floor. The building burned in 1923 and a new fire-resistant brick building was rebuilt in its place. This building, at 1600 Rockville Pike, became a Radio Shack, selling computers and electronics.
Seen in the black & white photograph taken by Lewis Reed in 1906, is The Halpine-Lenovitz General Store at Rockville Pike and Halpine Road.
Halpine-Lenovitz General Store at Rockville Pike and Halpine Road, 1906. Photo taken by Lewis Reed.
The Halpine Store/Radio Shack (NOW): The same view one hundred and eleven years later. Rockville Pike is now six lanes, linking the once outlying Halpine and Montrose with Rockville’s town center in one long strip of commercial enterprises and office buildings.
Halpine Store/Radio Shack, Google Image Capture, Nov 2016
Source: Maryland Historical Trust
First Shenandoah Apple Blossom Festival, May 3, 1924
Here the parade participants circle the racetrack as spectators view the parade from a grandstand. There was no caption on this photo, but I’m guessing it might possibly be the VMI Regimental Band. Photo by Lewis Reed
Winchester, with its long history in the apple-growing industry, chose to honor the beauty and bounty of the apple blossom, beginning in the year 1924. On Saturday, May 3, 1924, the first Festival was a one-day event. To kick off the celebration, the parade assembled at the old fairgrounds just off Fairmont Avenue and marched through the streets of Winchester to the Royal Pavilion on the grounds of Handley High School.
Beginning in 1925, the first of three pageants was professionally produced by the John B. Rogers Production Company and staged on a dais at the fairgrounds. In 1928 the outdoor pageants were moved to the steps and esplanade of Handley High School. The pageant earned a reputation as being one of the most beautiful outdoor extravaganzas in the nation. The festival was suspended during World War II, and resumed in 1946 with its first celebrity grand marshals, Bing Crosby in 1948 and Bob Hope in 1949.
The below previously unpublished photos (dated 1925) from Lewis Reed’s album are what appears to be some of the very first photos of the Shenandoah Apple Blossom Festival held at the old fairgrounds in Winchester, Virginia. As always, click on an image to enlarge and scroll through gallery.
Source: thebloom.com
6 Years, 214 Posts & Thank You
Today marks the 6-year anniversary of this blog. It’s been an honor to share the history of Reed Brothers Dodge – whether you’ve read our blog, followed us on Twitter, or “liked” us on Facebook. I would like to thank those mentioned below, and many others, for their kind words and the visibility they have provided.
To help review the past year I thought I’d search around on the Internet and see what others have been saying about us.
Included among the posts on our Facebook page:
“So neat to be part of Reed Brothers History!“
“ What great memories. Thanks so much for sharing.“
“What a great piece of history.”
“The photos are amazing!”
“What a wonderful thing you are doing with these photos.”
“Thank you ever so much for all these RBD History posts. I certainly am enjoying them.”
” Thank you for your many fine and historic posts to this site.”
Online and in print:
- Curator of the Dodge Brothers exhibit at Meadow Brook Hall:
Thank you so much for your support of Meadow Brook and out Dodge initiatives this year. I’ve admired your wonderful blog and the history you share. As we continue to build a Dodge museum, I truly hope to be able to collaborate with you to have an exhibit about your family.
- Meadow Brook Magazine, Fall 2017: To show support to preserving the Dodge legacy, the author of this blog has “adopted” a Dodge car — a 1925 Dodge Brothers Depot Hackney — one of the historic vehicles in the Meadow Brook Hall Dodge Brothers automobile collection.
Meadow Brook Magazine, Fall 2017
Reed Brothers Dodge Featured in Montgomery Magazine: Reed Brothers was very proud and honored to be featured in the month of April/May 2017 Montgomery Magazine, historic landmarks “Then & Now” section. The black and white photograph is Reed Brothers Dodge located at its original location in Old Rockville at the triangle at Veirs Mill Road and Rockville Pike – close to 100 years ago – with “That Good Gulf” gasoline drive-through filling station and Dodge Brothers Motor Car and Graham Brothers Truck signage.
Reed Brothers Dodge located at its original location in Old Rockville at the triangle at Veirs Mill Road and Rockville Pike. The photo was taken by Lewis Reed in the late 1920s.
This is the dealership’s location today, now known as Veterans Park.
On National Television!
- Lewis Reed Photo in PBS Documentary: The Archival Producer for television’s most-watched history series, AMERICAN EXPERIENCE on PBS, found a photograph of the interior of a 1920’s trolley car taken by Lewis Reed and asked permission to use it in the documentary, “The Great War,” a six-hour, three-night event, that premiered Monday, April 10, through Wednesday, April 12, 9:00-11:00 p.m. ET in conjunction with the 100th anniversary of America’s entry into WWI.
Rare peak of the inside of a 1920’s trolley car and passengers featured in PBS documentary “The Great War”. Photo taken by Lewis Reed
Screen shot of credits from The American Experience series, “The Great War” on PBS
Last, but certainly not least, I would like to thank YOU for stopping by. I appreciate your patronage, whether it be via our blog, Facebook, Twitter, Pinterest or other social media.
Meet Edgar Reed
Meet Edgar Reed, partner with brother Lewis Reed, in Reed Brothers Dodge.
Edgar Reed as a young man
Edgar was born in Darnestown, Maryland on October 17, 1890. He was a veteran of World War I and an active citizen of Rockville. He served as a Sergeant in the Army Medical Corps and had been posted to General Hospital No. 11 in Cape May, New Jersey. Previous to his enlistment he had been employed by R.W. Vinson, Rockville druggist for eight years. In 1919, Edgar joined his brother Lewis Reed in the business and the name changed to Reed Brothers Dodge. Edgar was in the automobile business with his brother for 35 years.
As a prominent businessman active in local commercial, civic, and religious institutions, Edgar was a respected community leader. For many years, he served on the Town Council and was Chairman of Stewards at the Rockville Methodist Church. Edgar was an original incorporator and charter member of the Rockville Volunteer Fire Department when the fire company was organized in 1921. He was a charter member and Past President of the Rockville Rotary Club and was a director of the Farmers Banking & Trust Company in Rockville until the time of his death. He was the first President and one of 30 original members of the Dealers Automotive Association of Montgomery County.
Edgar was the executive of Reed Brothers and handled all of the technicalities of the business. He was generally in charge of new car and truck sales. Edgar Reed passed away on October 24, 1951 after a prolonged illness.
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
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