Montgomery History Online Exhibit: Reed Brothers Dodge

Opened September 24, 2024
Curated by Jeanne Gartner and Sarah Hedlund
Montgomery History has unveiled a new online exhibition titled “Reed Brothers Dodge – Montgomery County’s Oldest Dodge Dealership.” Officially launched on September 24, 2024, the exhibition was co-curated by Jeanne Gartner, author of the Reed Brothers Dodge History blog and co-owner of the former dealership, in collaboration with Sarah Hedlund, Montgomery History’s Librarian and Archivist.
This digital exhibition presents a comprehensive narrative of Reed Brothers Dodge, tracing its evolution from its founding in the early twentieth century through its decades of service to the Montgomery County community. Organized into distinct historical periods, the exhibition highlights rare artifacts, photographs, and memorabilia; offering insights into not only the dealership’s operations but also broader cultural contexts such as automotive service, local sports, and mid-century fashion. The full exhibition is available online at https://sites.google.com/view/reedbrothersdodge/home
Jeanne Gartner, granddaughter of Lewis Reed, founder of Reed Brothers Dodge, serves as the curator and historian behind the Reed Brothers Dodge History blog. Honored with the 2016 Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville, the blog functions as a living digital archive that preserves the dealership’s enduring legacy and its integral role in Montgomery County’s development. Since its debut in April 2012, the site has garnered more than half a million views, documenting over a century of the family business’s history, community engagement, and contributions to the American automobile industry. Drawing from Lewis Reed’s extensive photographic collection and business records, Gartner’s work offers a richly detailed portrait of local enterprise, early transportation, and the entrepreneurial spirit that helped shape both the region and the broader American story.
Montgomery History Online Exhibit: Montgomery County 1900-1930: Through the Lens of Lewis Reed
Opened January 7, 2020
Curated by Jeanne Gartner and Sarah Hedlund
Discover Montgomery County in the early 20th century through the remarkable photography of Lewis Reed, founder of Reed Brothers Dodge. An avid photographer and pioneering automobile dealer, Reed documented the region during his motorcycle journeys across Maryland, capturing the transformation of transportation, daily life, recreation, and community scenes from 1900 to 1930. His photographs offer an intimate window into the people, places, and moments that defined the county and shaped broader American history.
This online exhibition was carefully curated by Jeanne Gartner, granddaughter of Lewis Reed and co-owner of Reed Brothers Dodge, in collaboration with Sarah Hedlund, Archivist and Librarian at Montgomery History. Jeanne’s curatorial vision was instrumental in organizing these photographs into thematic galleries that illuminate Reed’s artistic legacy and documentary purpose, from the evolution of transportation and leisure pursuits to innovative photographic techniques and local economic growth.
Together, these images form a vital portrait of Montgomery County over a century ago, revealing Lewis Reed’s deep appreciation for his community and his enduring commitment to preserving its history for future generations.
View the full exhibition online: https://sites.google.com/view/lewis-reed-photography/home
Reed Photo Collection (1898-1960)

Lewis Reed, founder of Reed Brothers Dodge, was one of the most prolific photographers in Montgomery County at the turn of the 20th century. A self-taught photographer, he used a darkroom set up in his kitchen, sometimes working late at night to develop the negatives.
About This Collection:
Since launching this blog, it has been possible to explore an extraordinary archive: Lewis Reed’s photographs, taken across Maryland, Washington, DC, Virginia, and well beyond. The Reed Photo Collection (1898-1960) highlights the images that have been researched and identified, gathered into 200+ blog posts that offer vivid glimpses of everyday life more than a century ago.
Featured subjects range from the Black Rock Grist Mill, Rockville Water Tower, and C&O Canal to the 1939-1940 New York World’s Fair, Rockville Fair dirt track races, trolley cars, the Wright Brothers’ airplane, and the Quebec Bridge, once called the “Eighth Wonder of the World.” Particularly striking are the images documenting the devastation of the 1936 Gainesville, Georgia tornado, one of the deadliest in U.S. history; many photographs in this collection have never before appeared in print.
Lewis Reed’s legacy
Lewis Reed’s photographs have become an essential visual resource for local historians and have appeared in respected publications as well as historical television programs, including American Pickers, Science Channel’s Impossible Engineering, Maryland Public Television, and the PBS American Experience series.
In Montgomery County, his work is woven into the landscape: if you see a historical marker by the roadside, there is a good chance it features one of his images. His photographs appear on markers such as the Andrew Small Academy and Origins of Darnestown markers, the Baltimore & Ohio Railroad Station marker in Gaithersburg, From Trolley to Trail in Bethesda, the African American Heritage Walking Tour in Rockville, and the 19th Century Crossroads marker in Darnestown, as well as on an interpretive sign along the trail at Watters Smith Memorial State Park in West Virginia.
Early photographic “special effects”
One especially intriguing part of the collection is Lewis Reed’s experimentation with manipulated images. Long before digital cameras and Photoshop, he was creating imaginative “special effects,” a full century ahead of his time. His techniques included hand-tinting, double exposures, applied handwork, and playful compositions that introduce ghostly figures into the frame, all achieved with the limited tools of the early twentieth century. These experiments reveal not only technical skill but also a remarkable sense of creativity and humor.
Preserving historical authenticity
All images presented here are scanned from prints made from Lewis Reed’s original glass plate negatives, which were commonly used from the 1880s through the late 1920s. No digital retouching or alteration has been applied, preserving the photographs as faithfully as possible and maintaining their historical character.
Click here to step back in time and explore the lives, places, and stories captured through Lewis Reed’s camera.
Then and Now: Lewis Reed’s 1915 Photograph of the Lake House Hotel in Saylorsburg
In 1915, Lewis Reed pointed his camera toward the Lake House Hotel in Saylorsburg, Pennsylvania, capturing a quiet roadside scene that would take on an entirely different meaning more than a century later.
Today, the historic building is associated with the Hotel of Horror and the legends that have grown around it. But Reed’s photograph preserves another chapter of its history, when the Lake House was a well-established Pocono destination welcoming travelers long before anyone came there looking for ghosts.

Saylorsburg Lake House Hotel, Saylorsburg, Pennsylvania, 1915. Photographed by Lewis Reed. Long before the historic building became home to the Hotel of Horror, it welcomed travelers to Pennsylvania’s Pocono Mountains.
Lewis Reed and His Camera
Lewis Reed was photographing people and places throughout the early decades of the twentieth century, leaving behind an extraordinary visual record of a rapidly changing America. His photographs include family gatherings, farms, automobiles, roads, businesses, buildings, and scenes encountered during his travels.
The Lake House photograph is particularly interesting because it takes Reed beyond his familiar Montgomery County, Maryland surroundings and into Pennsylvania’s Pocono Mountains.
Rather than concentrating on individual people, Reed positioned himself across the roadway and photographed nearly the entire hotel. The result is a remarkably clear record of the building as it appeared in 1915.
The tall Victorian structure dominates the scene. Dormer windows rise from the roof, a large chimney towers above the building, and mature trees frame the property. Near the road stands a circular sign identifying the Lake House Hotel. Several people can also be seen around the building, small figures preserved almost incidentally in Reed’s view.
More than a century later, details that probably seemed ordinary when Reed pressed the shutter have become part of the photograph’s historical value.
A Hotel From an Earlier Age of Travel
The property had already been serving travelers for generations before Lewis Reed arrived with his camera.
According to the history published by the present-day Hotel of Horror, an earlier inn known as the Saylorsburg Hotel was built by Charles Saylor in 1847 on a site associated with stagecoach travel dating even farther back. The property was substantially enlarged during the late nineteenth century, and a major expansion completed around 1895 produced much of the imposing hotel Lewis Reed photographed twenty years later.
By 1915, the Lake House was part of an established Pocono tradition of hotels, boarding houses, lakeside recreation, and summer retreats.
Historic postcards from the early twentieth century show the Lake House being promoted to visitors during the years immediately before Reed photographed it. Travelers came to the Poconos for cooler summer weather, scenery, recreation, and a temporary escape from increasingly crowded cities.
Reed captured the hotel at a particularly interesting moment in American transportation history.
The automobile was beginning to give ordinary travelers greater freedom to explore destinations away from railroad lines and fixed schedules. Roads were improving, automobile ownership was growing, and Americans were discovering an entirely new way to travel.
For Lewis Reed, 1915 was significant for another reason. It was the same year in which he became involved in the Rockville Garage in Maryland, the business that would eventually become Reed Brothers Dodge.
His Saylorsburg photograph therefore comes from the very period when the automobile was beginning to shape not only his own future but the way Americans traveled.
The Hotel Reinvents Itself
The Lake House survived while the world around it changed dramatically. Its traditional hotel years eventually came to an end. The property was purchased in 1990 and converted into an antique co-op, according to the building’s published history. Then came the transformation that would give the old hotel an entirely new identity.
In October 1992, a haunted attraction opened inside the historic structure. More than three decades later, the Hotel of Horror and Altered Nightmares continue to operate there during the Halloween season.
What makes the attraction unusual is that the old hotel is not simply a theme created for entertainment. The historic building itself remains part of the experience, with its original rooms, corridors, staircases, upper floors and lower-level spaces forming the setting.

The former Lake House Hotel in Saylorsburg, Pennsylvania, as it appeared in 2025. More than a century after Lewis Reed photographed the building in 1915, the historic structure still stands, preserving a visible link to the Pocono region’s early era of hotels, roadside travel, and tourism. Google image, 2025.
History, Folklore and a Haunted Reputation
As the building aged, stories and legends naturally accumulated around it. Some accounts associated with the property have included tales of unexplained deaths, wartime events and other disturbing episodes. Such stories have contributed greatly to the building’s modern reputation, but folklore should not be confused with documented history.
That distinction makes Lewis Reed’s photograph especially valuable. His camera gives us something legends cannot: a direct visual record.
There are no ghosts, theatrical effects or Halloween decorations in Reed’s 1915 photograph. Instead, we see the Lake House as travelers of his generation would have known it, a substantial roadside hotel serving visitors during the early years of automobile travel.
A Moment Preserved in 1915
Lewis Reed could not have known what the Lake House would become when he photographed it more than a century ago. He simply recorded a place that caught his attention.
That is one of the remarkable qualities of his surviving photographic collection. Many of the buildings, roads, farms and communities he photographed were not necessarily considered historic when he stood before them. They were part of everyday life.
Time changed that.
Buildings disappeared. Roads were widened. Landscapes were transformed. Businesses closed and communities expanded. Places once considered ordinary became pieces of history.
The Lake House Hotel followed a somewhat different course. Remarkably, the building survived.
Today, visitors travel to Saylorsburg for reasons Lewis Reed could never have imagined. Yet beneath the haunted-house reputation remains the same historic hotel that stood beside the road when he raised his camera in 1915.
His photograph allows us to see beyond the legends and return, if only for a moment, to an earlier era in the Pocono Mountains.
More than 110 years later, that single photograph has become a historical record of its own: one photographer, one roadside hotel and one moment in 1915 preserved long after the world around them changed.
Autumn at Pleasant Hills: A Pumpkin Harvest in Early Darnestown
In the early 1900s, Darnestown was still firmly rooted in agriculture, with large family farms, open fields, and country roads defining much of the surrounding landscape. Pleasant Hills was part of that rural world, and the Kelley family was among the local families whose farm products were well known throughout the area.
Lewis Reed’s photograph of three men standing in Thomas Kelley’s pumpkin field preserves a rare glimpse of that earlier Darnestown. The men are clearly not farm workers at harvest. Dressed in jackets, hats, and polished shoes, they appear to have simply stopped among the pumpkins and posed for Reed’s camera, turning an ordinary autumn visit into a lasting record of local history.

Men gathering pumpkins in Thomas Kelley’s field near Pleasant Hills in the Darnestown area, early 1900s. Lewis Reed’s photographs preserved not only community celebrations, but also the seasonal traditions of everyday life in Montgomery County. Photograph by Lewis Reed.
Pleasant Hills was a substantial working farm, and the Kelley family became especially associated with fresh produce, including the well-known “Kelley Corn” wagon that traveled through the community. Pumpkins were part of the farm’s autumn landscape at a time when seasonal produce came directly from nearby fields and local farms remained closely tied to everyday life.
Lewis Reed knew this countryside well. Raised in Darnestown, he photographed the people, farms, roads, homes, and small moments that surrounded him. At the time, such scenes would have seemed entirely ordinary, but today they preserve details that written records rarely capture: how people dressed, where they gathered, and what the rural landscape looked like before suburban growth transformed much of western Montgomery County.
That is what gives this photograph its lasting importance. It is more than a picture of three men in a pumpkin field. It is a surviving fragment of early Darnestown, preserving Pleasant Hills as part of a farming community that has largely disappeared from the modern landscape.
October 1915: The Birth of a Rockville Automobile Legacy

Rockville Garage, 1916. The early automobile garage at the intersection of Rockville Pike and Veirs Mill Road, where Lewis Reed and his partners were building the business that would soon become Reed Brothers Dodge.
111 Years Ago This Month, Reed Brothers Dodge Began Its Remarkable Journey
In October 1915, automobiles were still something of a novelty on the roads of Montgomery County. Horses and wagons remained common, many rural roads were unpaved, and owning a motorcar was far from an everyday experience. Yet the automobile was beginning to change how Americans traveled, worked, and connected with the world beyond their own communities.
It was against this backdrop, 111 years ago this month, that the story of Reed Brothers Dodge began.
Only a few months earlier, in July 1915, Lewis Reed had entered the automobile business with Roy and Griffith Warfield in a newly established enterprise known as Rockville Garage. The business operated at the busy intersection of Rockville Pike and Veirs Mill Road, an important crossroads at the edge of Rockville.
The location already had a brief connection to the automobile trade. In 1914, Lee Ricketts and his sons had operated an Overland automobile agency there, one of the earliest automobile sales operations in the area. Lewis Reed was not involved with the Overland agency, but the activity at the site reflected just how quickly the automobile was beginning to find a place in everyday life.
A New Automobile Company Comes to Rockville
The decisive moment came in October 1915, when Rockville Garage secured a franchise to sell Dodge Brothers Motor Cars.
The timing was remarkable.
John and Horace Dodge had introduced their first automobile only the year before, in late 1914. The brothers were already highly respected within the automobile industry, having supplied engines, transmissions, and other components to some of Detroit’s leading manufacturers before placing the Dodge name on a car of their own.
Their new automobile quickly earned a reputation for sturdy construction and reliability.
Far from Detroit, in the small county seat of Rockville, Lewis Reed and his partners recognized an opportunity.
The arrival of the Dodge Brothers franchise gave Rockville Garage an automobile line that would ultimately define the business for nearly a century.
At the time, no one could have known what that decision would become.
There was no sprawling dealership, no large showroom filled with rows of new cars, and certainly no modern service department. Early automobile dealers were often mechanics, salesmen, gasoline merchants, tire repairmen, and problem-solvers all at once. Keeping the early motorist on the road could be as important as selling the automobile itself.
Rockville Garage grew out of that pioneering era.

Original Owners of Rockville Garage, 1915. Lewis Reed with Roy and Griffith Warfield, the original partners in the Rockville automobile business that would become Reed Brothers Dodge.
Building a Business in the Early Automobile Age
Lewis Reed was a skilled mechanic as well as a businessman, an important combination when automobiles still required frequent adjustments and repairs. During the early years, the garage represented several makes in addition to Dodge, a common practice among automobile dealers of the period.
But Dodge gradually became the name most closely associated with the business.
The garage also sold gasoline, tires, accessories, and even farm equipment. Automobile dealerships of the 1910s were rarely limited to the sale of passenger cars. They served a community that was only beginning to discover what motorized transportation could accomplish.
The automobile was changing Montgomery County one road and one family at a time.
Farmers could travel farther to market. Doctors could reach patients more quickly. Businesses could move goods over greater distances. Families could visit relatives and neighboring towns without relying entirely on railroads or horse-drawn transportation.
Rockville Garage became part of that transformation.
From Rockville Garage to Reed Brothers Dodge
In 1916, Lewis Reed purchased a one-third interest in the business. Three years later, in 1919, he bought out the Warfield brothers.
That August, Lewis’s brother Edgar Reed joined him as a partner.
The business then took the name by which generations of Montgomery County residents would come to know it:
Reed Brothers Dodge.
Although the Reed Brothers name arrived in 1919, the foundation had already been laid four years earlier. The Dodge franchise obtained in October 1915 established the relationship with the automobile manufacturer that would endure through extraordinary changes in both the company and the community surrounding it.
The dealership survived the Great Depression, automobile shortages during World War II, changing highways, suburban growth, dealership relocations, corporate changes within Chrysler, and dramatic changes in the automobile itself.
Through it all, the Reed family remained connected to the business.
Three generations would ultimately guide the dealership.
An October Decision That Lasted Nearly a Century
What began at a modest roadside garage in 1915 eventually became one of Maryland’s oldest Dodge dealerships under continuous family ownership.

Reed Brothers Dodge in its later years on Frederick Road. From the modest Rockville Garage of 1915 to a modern automobile dealership, the family business grew and changed with Rockville while remaining under continuous Reed family ownership until its closing in 2012.
Reed Brothers Dodge remained in business until May 1, 2012, nearly ninety-seven years after Rockville Garage first began selling Dodge Brothers automobiles.
By then, the world surrounding the dealership bore little resemblance to the one Lewis Reed had known in October 1915.
The dirt and gravel roads had become highways. Rockville had grown from a small county seat into a major suburban community. The simple open touring cars of the early automobile age had evolved into vehicles filled with technology that the first motorists could scarcely have imagined.
Yet the thread connecting those two eras remained remarkably intact.
It began with a small garage, an emerging automobile company from Detroit, and a young businessman willing to place his future in a machine that was changing America.
One hundred eleven years ago this month, in October 1915, Rockville Garage became a Dodge Brothers dealer.
That moment marked the beginning of a relationship that would span nearly a century and become the foundation of Reed Brothers Dodge.
What may have seemed at the time like a promising new business opportunity became something much larger: a family legacy, a Rockville institution, and an enduring chapter in Montgomery County’s automotive history.
Remembering My Mother on Her Birthday
Every year when September 24 arrives, my thoughts turn to my mother, Mary Jane (Reed) Gartner. This year, rather than simply remembering her birthday, I find myself thinking about something that has become increasingly meaningful to me: how much of the history I have spent years preserving grew out of the many conversations we shared and the memories she passed along to me.
My mother was the daughter of Lewis Reed, founder of Reed Brothers Dodge, and she grew up surrounded by a family business that became part of Rockville history. Long before I understood how valuable her memories would become, she was my connection to an earlier generation of the Reed family. During countless afternoon visits, we would sit together and go through boxes and albums filled with old photographs. Many had no names, dates, or locations written on them. I would hold up a photograph and ask, “Who is this?” or “Where was this taken?”
More often than not, she knew.
A face that meant nothing to me would bring back a name. A house, automobile, storefront, or familiar stretch of road would trigger a story. Sometimes one photograph led to another memory, and before long I was hearing about people and places that otherwise might have disappeared from our family history.
At the time, I don’t think either of us realized just how important those afternoons would become.
Years later, as I began researching and writing the history of Reed Brothers Dodge and organizing my grandfather’s enormous photographic collection, I repeatedly returned to the information my mother had shared with me. Her memories helped put names to faces, places to photographs, and stories into context. They became part of the foundation for this blog, my books, and the historical exhibits that followed.
In many ways, she became one of my most important historical sources.
But what I inherited from my mother went far beyond family history.
She taught me to approach life with determination and curiosity. One of her favorite sayings was, “Anything worth doing is worth doing well.” She also refused to accept the word “can’t”. If there was a problem, her instinct was to look for a way around it rather than a reason to give up.
That philosophy stayed with me throughout my life.
Perhaps that is also why she never allowed age to dictate what she could learn. At 90, she joined Facebook. She learned to Skype and text, used an iPhone and a Windows PC, and approached new technology with the same curiosity she brought to so many other things. Instead of saying something was too complicated or that she was too old to learn it, she simply learned it.
She was also my greatest supporter.
One memory I especially treasure is seeing her in the audience at Glenview Mansion in 2016 when I received the Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville. I was being recognized for documenting and sharing Rockville history, but so much of that work had been made possible by the woman sitting in the audience.
When I saw the pride on her face, I knew the moment belonged to both of us.
My mother died on September 10, 2019, just two weeks before her 97th birthday. Yet in a very real sense, she remains present in the work I continue to do. Every time I identify another photograph, uncover another piece of family history, or share another story from the Reed Brothers Dodge archives, I am building upon something she helped preserve.
Historical preservation is often thought of in terms of photographs, documents, newspapers, and artifacts. But some of our most valuable history lives only in people’s memories. If we are fortunate enough to ask the questions while those people are still with us, their memories can become part of the permanent record.
I was fortunate.
I asked the questions.
And my mother told me the stories.
Today, on what would have been her 104th birthday, I remember my mom not only as Lewis Reed’s daughter or as part of the Reed Brothers Dodge story, but as my mother, my greatest supporter, and the person who helped me understand that preserving history often begins with simply sitting down, listening, and remembering.
Happy Heavenly Birthday, Mom.
The stories you shared with me are still being told.
Manipulated Photography: The Artful Illusions of Lewis Reed
Long before modern editing tools existed, Lewis Reed was already experimenting with ways to reshape a photograph. He layered exposures to place the same person in two places at once, coaxed ghostly figures to appear in broad daylight, sketched new landscapes directly onto his negatives, and teamed up with his daughter Mary Jane to bring soft color to black-and-white scenes.
His collection of manipulated photographs showcases his extraordinary creativity and versatility, employing methods such as hand-tinting, double exposure, applied handwork, and surreal ghost-like effects.
This special spotlight explores the imaginative world of Lewis Reed’s manipulated photography, a body of work that reveals his curiosity, sense of humor, and remarkable skill with the photographic tools of the early 1900s.
The Art of Double Exposure: Two Worlds on One Plate

Lewis Reed and the same two ladies with bundles of flowers appear in this photo twice: standing on a bridge over Seneca Creek at Black Rock Mill, and again on the left at the foot of the bridge. The photo was taken in 1905.
Among his most striking techniques was double exposure. With precision and careful planning, Reed could layer two images onto a single glass plate.
A favorite example is a photograph where the same person appears twice in the same scene–once on a bridge, and again at the foot of it. The slight vertical seam where the exposures meet is still visible today, a reminder of the handmade magic behind the picture.
Without the benefit of modern editing tools, Reed achieved what we would now call a “clone effect”–over a century before Photoshop.
Ghosts in the Frame: Early Special Effects

Surrealistic, ghost-like effect of Lewis Reed (right) standing next to a tree in the middle of train track.
Reed also created what he called “ghost photographs.” To produce them, he pre-exposed a faint figure onto a glass plate and then photographed a second subject over it. The result: an incompletely exposed ghostly image as well as a ‘sitter’ looking perfectly unaware.
Hand-Drawn Fantasies: Adding Scenery by Pencil

Lewis Reed himself drew on the glass negative, using a hard graphite pencil, to create the illusion of a couple gazing out on a mountain range, which was not part of the original photograph.
One of Lewis Reed’s most artistic manipulations involved hand-drawn backgrounds. He sometimes sketched new landscapes directly onto the negative–mountains, cliffs, or textured skies–before printing the final photograph. The finished piece blends photography and illustration in a way that feels surprisingly modern, reminiscent of today’s mixed-media art.
A Collaboration in Color: Hand-Tinting by Mary Jane Reed

Amanda Reed after hand-tinting by Mary Jane (Reed) Gartner. Pastel was apparently a good choice for coloration.
Color film did not exist in the early 1900s, but Reed’s daughter, Mary Jane Reed, added life to his images with delicate watercolor hand-tinting. She brushed pale blues into skies, warm tones into skin, and soft greens into landscapes, giving Reed’s photographs an entirely new dimension. This father-daughter collaboration bridges technical skill and artistic intuition, two generations creating together.
Lewis Reed’s masterful use of hand-tinting, double exposure, and detailed handwork reveals not only his artistic creativity but also his technical skill in an era long before digital editing tools. These techniques allowed him to transform ordinary photographs into captivating visual stories full of playfulness and surreal charm. His work stands as a testament to the time, patience, and imagination required to manipulate photos by hand. For those intrigued by Lewis Reed’s fascinating photo manipulations and the art of early 20th-century photographic editing, the full series is available for exploration on this blog under the “manipulated photography” category.
For more on manipulated photography, visit the series: https://reedbrothersdodgehistory.com/category/manipulated-photography/.












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