Montgomery History Online Exhibit: Reed Brothers Dodge

Opened September 24, 2024
Curated by Jeanne Gartner and Sarah Hedlund
Montgomery History has unveiled a new online exhibition titled “Reed Brothers Dodge – Montgomery County’s Oldest Dodge Dealership.” Officially launched on September 24, 2024, the exhibition was co-curated by Jeanne Gartner, author of the Reed Brothers Dodge History blog and co-owner of the former dealership, in collaboration with Sarah Hedlund, Montgomery History’s Librarian and Archivist.
This digital exhibition presents a comprehensive narrative of Reed Brothers Dodge, tracing its evolution from its founding in the early twentieth century through its decades of service to the Montgomery County community. Organized into distinct historical periods, the exhibition highlights rare artifacts, photographs, and memorabilia; offering insights into not only the dealership’s operations but also broader cultural contexts such as automotive service, local sports, and mid-century fashion. The full exhibition is available online at https://sites.google.com/view/reedbrothersdodge/home
Jeanne Gartner, granddaughter of Lewis Reed, founder of Reed Brothers Dodge, serves as the curator and historian behind the Reed Brothers Dodge History blog. Honored with the 2016 Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville, the blog functions as a living digital archive that preserves the dealership’s enduring legacy and its integral role in Montgomery County’s development. Since its debut in April 2012, the site has garnered more than half a million views, documenting over a century of the family business’s history, community engagement, and contributions to the American automobile industry. Drawing from Lewis Reed’s extensive photographic collection and business records, Gartner’s work offers a richly detailed portrait of local enterprise, early transportation, and the entrepreneurial spirit that helped shape both the region and the broader American story.
Montgomery History Online Exhibit: Montgomery County 1900-1930: Through the Lens of Lewis Reed
Opened January 7, 2020
Curated by Jeanne Gartner and Sarah Hedlund
Discover Montgomery County in the early 20th century through the remarkable photography of Lewis Reed, founder of Reed Brothers Dodge. An avid photographer and pioneering automobile dealer, Reed documented the region during his motorcycle journeys across Maryland, capturing the transformation of transportation, daily life, recreation, and community scenes from 1900 to 1930. His photographs offer an intimate window into the people, places, and moments that defined the county and shaped broader American history.
This online exhibition was carefully curated by Jeanne Gartner, granddaughter of Lewis Reed and co-owner of Reed Brothers Dodge, in collaboration with Sarah Hedlund, Archivist and Librarian at Montgomery History. Jeanne’s curatorial vision was instrumental in organizing these photographs into thematic galleries that illuminate Reed’s artistic legacy and documentary purpose, from the evolution of transportation and leisure pursuits to innovative photographic techniques and local economic growth.
Together, these images form a vital portrait of Montgomery County over a century ago, revealing Lewis Reed’s deep appreciation for his community and his enduring commitment to preserving its history for future generations.
View the full exhibition online: https://sites.google.com/view/lewis-reed-photography/home
Reed Photo Collection (1898-1960)

Lewis Reed, founder of Reed Brothers Dodge, was one of the most prolific photographers in Montgomery County at the turn of the 20th century. A self-taught photographer, he used a darkroom set up in his kitchen, sometimes working late at night to develop the negatives.
About This Collection:
Since launching this blog, it has been possible to explore an extraordinary archive: Lewis Reed’s photographs, taken across Maryland, Washington, DC, Virginia, and well beyond. The Reed Photo Collection (1898-1960) highlights the images that have been researched and identified, gathered into 200+ blog posts that offer vivid glimpses of everyday life more than a century ago.
Featured subjects range from the Black Rock Grist Mill, Rockville Water Tower, and C&O Canal to the 1939-1940 New York World’s Fair, Rockville Fair dirt track races, trolley cars, the Wright Brothers’ airplane, and the Quebec Bridge, once called the “Eighth Wonder of the World.” Particularly striking are the images documenting the devastation of the 1936 Gainesville, Georgia tornado, one of the deadliest in U.S. history; many photographs in this collection have never before appeared in print.
Lewis Reed’s legacy
Lewis Reed’s photographs have become an essential visual resource for local historians and have appeared in respected publications as well as historical television programs, including American Pickers, Science Channel’s Impossible Engineering, Maryland Public Television, and the PBS American Experience series.
In Montgomery County, his work is woven into the landscape: if you see a historical marker by the roadside, there is a good chance it features one of his images. His photographs appear on markers such as the Andrew Small Academy and Origins of Darnestown markers, the Baltimore & Ohio Railroad Station marker in Gaithersburg, From Trolley to Trail in Bethesda, the African American Heritage Walking Tour in Rockville, and the 19th Century Crossroads marker in Darnestown, as well as on an interpretive sign along the trail at Watters Smith Memorial State Park in West Virginia.
Early photographic “special effects”
One especially intriguing part of the collection is Lewis Reed’s experimentation with manipulated images. Long before digital cameras and Photoshop, he was creating imaginative “special effects,” a full century ahead of his time. His techniques included hand-tinting, double exposures, applied handwork, and playful compositions that introduce ghostly figures into the frame, all achieved with the limited tools of the early twentieth century. These experiments reveal not only technical skill but also a remarkable sense of creativity and humor.
Preserving historical authenticity
All images presented here are scanned from prints made from Lewis Reed’s original glass plate negatives, which were commonly used from the 1880s through the late 1920s. No digital retouching or alteration has been applied, preserving the photographs as faithfully as possible and maintaining their historical character.
Click here to step back in time and explore the lives, places, and stories captured through Lewis Reed’s camera.
October 1915: The Birth of a Rockville Automobile Legacy

Rockville Garage, 1916. The early automobile garage at the intersection of Rockville Pike and Veirs Mill Road, where Lewis Reed and his partners were building the business that would soon become Reed Brothers Dodge.
111 Years Ago This Month, Reed Brothers Dodge Began Its Remarkable Journey
In October 1915, automobiles were still something of a novelty on the roads of Montgomery County. Horses and wagons remained common, many rural roads were unpaved, and owning a motorcar was far from an everyday experience. Yet the automobile was beginning to change how Americans traveled, worked, and connected with the world beyond their own communities.
It was against this backdrop, 111 years ago this month, that the story of Reed Brothers Dodge began.
Only a few months earlier, in July 1915, Lewis Reed had entered the automobile business with Roy and Griffith Warfield in a newly established enterprise known as Rockville Garage. The business operated at the busy intersection of Rockville Pike and Veirs Mill Road, an important crossroads at the edge of Rockville.
The location already had a brief connection to the automobile trade. In 1914, Lee Ricketts and his sons had operated an Overland automobile agency there, one of the earliest automobile sales operations in the area. Lewis Reed was not involved with the Overland agency, but the activity at the site reflected just how quickly the automobile was beginning to find a place in everyday life.
A New Automobile Company Comes to Rockville
The decisive moment came in October 1915, when Rockville Garage secured a franchise to sell Dodge Brothers Motor Cars.
The timing was remarkable.
John and Horace Dodge had introduced their first automobile only the year before, in late 1914. The brothers were already highly respected within the automobile industry, having supplied engines, transmissions, and other components to some of Detroit’s leading manufacturers before placing the Dodge name on a car of their own.
Their new automobile quickly earned a reputation for sturdy construction and reliability.
Far from Detroit, in the small county seat of Rockville, Lewis Reed and his partners recognized an opportunity.
The arrival of the Dodge Brothers franchise gave Rockville Garage an automobile line that would ultimately define the business for nearly a century.
At the time, no one could have known what that decision would become.
There was no sprawling dealership, no large showroom filled with rows of new cars, and certainly no modern service department. Early automobile dealers were often mechanics, salesmen, gasoline merchants, tire repairmen, and problem-solvers all at once. Keeping the early motorist on the road could be as important as selling the automobile itself.
Rockville Garage grew out of that pioneering era.

Original Owners of Rockville Garage, 1915. Lewis Reed with Roy and Griffith Warfield, the original partners in the Rockville automobile business that would become Reed Brothers Dodge.
Building a Business in the Early Automobile Age
Lewis Reed was a skilled mechanic as well as a businessman, an important combination when automobiles still required frequent adjustments and repairs. During the early years, the garage represented several makes in addition to Dodge, a common practice among automobile dealers of the period.
But Dodge gradually became the name most closely associated with the business.
The garage also sold gasoline, tires, accessories, and even farm equipment. Automobile dealerships of the 1910s were rarely limited to the sale of passenger cars. They served a community that was only beginning to discover what motorized transportation could accomplish.
The automobile was changing Montgomery County one road and one family at a time.
Farmers could travel farther to market. Doctors could reach patients more quickly. Businesses could move goods over greater distances. Families could visit relatives and neighboring towns without relying entirely on railroads or horse-drawn transportation.
Rockville Garage became part of that transformation.
From Rockville Garage to Reed Brothers Dodge
In 1916, Lewis Reed purchased a one-third interest in the business. Three years later, in 1919, he bought out the Warfield brothers.
That August, Lewis’s brother Edgar Reed joined him as a partner.
The business then took the name by which generations of Montgomery County residents would come to know it:
Reed Brothers Dodge.
Although the Reed Brothers name arrived in 1919, the foundation had already been laid four years earlier. The Dodge franchise obtained in October 1915 established the relationship with the automobile manufacturer that would endure through extraordinary changes in both the company and the community surrounding it.
The dealership survived the Great Depression, automobile shortages during World War II, changing highways, suburban growth, dealership relocations, corporate changes within Chrysler, and dramatic changes in the automobile itself.
Through it all, the Reed family remained connected to the business.
Three generations would ultimately guide the dealership.
An October Decision That Lasted Nearly a Century
What began at a modest roadside garage in 1915 eventually became one of Maryland’s oldest Dodge dealerships under continuous family ownership.

Reed Brothers Dodge in its later years on Frederick Road. From the modest Rockville Garage of 1915 to a modern automobile dealership, the family business grew and changed with Rockville while remaining under continuous Reed family ownership until its closing in 2012.
Reed Brothers Dodge remained in business until May 1, 2012, nearly ninety-seven years after Rockville Garage first began selling Dodge Brothers automobiles.
By then, the world surrounding the dealership bore little resemblance to the one Lewis Reed had known in October 1915.
The dirt and gravel roads had become highways. Rockville had grown from a small county seat into a major suburban community. The simple open touring cars of the early automobile age had evolved into vehicles filled with technology that the first motorists could scarcely have imagined.
Yet the thread connecting those two eras remained remarkably intact.
It began with a small garage, an emerging automobile company from Detroit, and a young businessman willing to place his future in a machine that was changing America.
One hundred eleven years ago this month, in October 1915, Rockville Garage became a Dodge Brothers dealer.
That moment marked the beginning of a relationship that would span nearly a century and become the foundation of Reed Brothers Dodge.
What may have seemed at the time like a promising new business opportunity became something much larger: a family legacy, a Rockville institution, and an enduring chapter in Montgomery County’s automotive history.
Remembering My Mother on Her Birthday
Every year when September 24 arrives, my thoughts turn to my mother, Mary Jane (Reed) Gartner. This year, rather than simply remembering her birthday, I find myself thinking about something that has become increasingly meaningful to me: how much of the history I have spent years preserving grew out of the many conversations we shared and the memories she passed along to me.
My mother was the daughter of Lewis Reed, founder of Reed Brothers Dodge, and she grew up surrounded by a family business that became part of Rockville history. Long before I understood how valuable her memories would become, she was my connection to an earlier generation of the Reed family. During countless afternoon visits, we would sit together and go through boxes and albums filled with old photographs. Many had no names, dates, or locations written on them. I would hold up a photograph and ask, “Who is this?” or “Where was this taken?”
More often than not, she knew.
A face that meant nothing to me would bring back a name. A house, automobile, storefront, or familiar stretch of road would trigger a story. Sometimes one photograph led to another memory, and before long I was hearing about people and places that otherwise might have disappeared from our family history.
At the time, I don’t think either of us realized just how important those afternoons would become.
Years later, as I began researching and writing the history of Reed Brothers Dodge and organizing my grandfather’s enormous photographic collection, I repeatedly returned to the information my mother had shared with me. Her memories helped put names to faces, places to photographs, and stories into context. They became part of the foundation for this blog, my books, and the historical exhibits that followed.
In many ways, she became one of my most important historical sources.
But what I inherited from my mother went far beyond family history.
She taught me to approach life with determination and curiosity. One of her favorite sayings was, “Anything worth doing is worth doing well.” She also refused to accept the word “can’t”. If there was a problem, her instinct was to look for a way around it rather than a reason to give up.
That philosophy stayed with me throughout my life.
Perhaps that is also why she never allowed age to dictate what she could learn. At 90, she joined Facebook. She learned to Skype and text, used an iPhone and a Windows PC, and approached new technology with the same curiosity she brought to so many other things. Instead of saying something was too complicated or that she was too old to learn it, she simply learned it.
She was also my greatest supporter.
One memory I especially treasure is seeing her in the audience at Glenview Mansion in 2016 when I received the Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville. I was being recognized for documenting and sharing Rockville history, but so much of that work had been made possible by the woman sitting in the audience.
When I saw the pride on her face, I knew the moment belonged to both of us.
My mother died on September 10, 2019, just two weeks before her 97th birthday. Yet in a very real sense, she remains present in the work I continue to do. Every time I identify another photograph, uncover another piece of family history, or share another story from the Reed Brothers Dodge archives, I am building upon something she helped preserve.
Historical preservation is often thought of in terms of photographs, documents, newspapers, and artifacts. But some of our most valuable history lives only in people’s memories. If we are fortunate enough to ask the questions while those people are still with us, their memories can become part of the permanent record.
I was fortunate.
I asked the questions.
And my mother told me the stories.
Today, on what would have been her 104th birthday, I remember my mom not only as Lewis Reed’s daughter or as part of the Reed Brothers Dodge story, but as my mother, my greatest supporter, and the person who helped me understand that preserving history often begins with simply sitting down, listening, and remembering.
Happy Heavenly Birthday, Mom.
The stories you shared with me are still being told.
Manipulated Photography: The Artful Illusions of Lewis Reed
Long before modern editing tools existed, Lewis Reed was already experimenting with ways to reshape a photograph. He layered exposures to place the same person in two places at once, coaxed ghostly figures to appear in broad daylight, sketched new landscapes directly onto his negatives, and teamed up with his daughter Mary Jane to bring soft color to black-and-white scenes.
His collection of manipulated photographs showcases his extraordinary creativity and versatility, employing methods such as hand-tinting, double exposure, applied handwork, and surreal ghost-like effects.
This special spotlight explores the imaginative world of Lewis Reed’s manipulated photography, a body of work that reveals his curiosity, sense of humor, and remarkable skill with the photographic tools of the early 1900s.
The Art of Double Exposure: Two Worlds on One Plate

Lewis Reed and the same two ladies with bundles of flowers appear in this photo twice: standing on a bridge over Seneca Creek at Black Rock Mill, and again on the left at the foot of the bridge. The photo was taken in 1905.
Among his most striking techniques was double exposure. With precision and careful planning, Reed could layer two images onto a single glass plate.
A favorite example is a photograph where the same person appears twice in the same scene–once on a bridge, and again at the foot of it. The slight vertical seam where the exposures meet is still visible today, a reminder of the handmade magic behind the picture.
Without the benefit of modern editing tools, Reed achieved what we would now call a “clone effect”–over a century before Photoshop.
Ghosts in the Frame: Early Special Effects

Surrealistic, ghost-like effect of Lewis Reed (right) standing next to a tree in the middle of train track.
Reed also created what he called “ghost photographs.” To produce them, he pre-exposed a faint figure onto a glass plate and then photographed a second subject over it. The result: an incompletely exposed ghostly image as well as a ‘sitter’ looking perfectly unaware.
Hand-Drawn Fantasies: Adding Scenery by Pencil

Lewis Reed himself drew on the glass negative, using a hard graphite pencil, to create the illusion of a couple gazing out on a mountain range, which was not part of the original photograph.
One of Lewis Reed’s most artistic manipulations involved hand-drawn backgrounds. He sometimes sketched new landscapes directly onto the negative–mountains, cliffs, or textured skies–before printing the final photograph. The finished piece blends photography and illustration in a way that feels surprisingly modern, reminiscent of today’s mixed-media art.
A Collaboration in Color: Hand-Tinting by Mary Jane Reed

Amanda Reed after hand-tinting by Mary Jane (Reed) Gartner. Pastel was apparently a good choice for coloration.
Color film did not exist in the early 1900s, but Reed’s daughter, Mary Jane Reed, added life to his images with delicate watercolor hand-tinting. She brushed pale blues into skies, warm tones into skin, and soft greens into landscapes, giving Reed’s photographs an entirely new dimension. This father-daughter collaboration bridges technical skill and artistic intuition, two generations creating together.
Lewis Reed’s masterful use of hand-tinting, double exposure, and detailed handwork reveals not only his artistic creativity but also his technical skill in an era long before digital editing tools. These techniques allowed him to transform ordinary photographs into captivating visual stories full of playfulness and surreal charm. His work stands as a testament to the time, patience, and imagination required to manipulate photos by hand. For those intrigued by Lewis Reed’s fascinating photo manipulations and the art of early 20th-century photographic editing, the full series is available for exploration on this blog under the “manipulated photography” category.
For more on manipulated photography, visit the series: https://reedbrothersdodgehistory.com/category/manipulated-photography/.
Three Cars, Three Nights at the Rockville VFD Carnival
For generations of Rockville residents, summer once meant carnival time. Each year, the Rockville Volunteer Fire Department Carnival transformed its grounds along Rockville Pike into a gathering place filled with rides, games, music, food, and crowds of families and friends.
But in August 1956, the excitement reached another level.
During the final three nights of that year’s carnival, three brand-new automobiles were given away, one each night.
And one of them came from Reed Brothers Dodge.

The Rockville Volunteer Fire Department Carnival midway along Rockville Pike was a familiar summer gathering place for generations of local residents.
The Rockville Volunteer Fire Department had been holding its annual carnival since 1932. What began as a fundraiser grew into a Rockville tradition, eventually occupying approximately ten acres along Rockville Pike, directly across the highway from Reed Brothers Dodge.
Unlike a traveling carnival, much of the Rockville operation was permanent. Fire department members constructed and maintained the familiar red-and-white buildings on the grounds, along with a large dance pavilion built in 1947. For most of the year the property stood quiet. When carnival week arrived, the lights came on and the grounds were transformed.
Reed Brothers was more than simply a neighbor across the Pike. The Reed family’s connection with the Rockville Volunteer Fire Department dated to the department’s organization in 1921. Edgar Reed and his brother Philip were among its original members, establishing a relationship between the Reed family and the fire department that continued for decades.
By then, Lewis Reed and Edgar Reed were operating Reed Brothers Dodge just across the road. The dealership had been selling Dodge automobiles in Rockville since 1915, and the two institutions would become familiar landmarks along Rockville Pike as the town grew around them.

Closer view of the carnival grounds reveals Reed Brothers Dodge directly across Rockville Pike. The dealership and carnival were longtime neighbors, while the Reed family’s connection with the Rockville Volunteer Fire Department dated to its organization in 1921.
By the 1950s, the automobile giveaway had become one of the most anticipated traditions of the Rockville VFD Carnival. A brand-new car was a spectacular grand prize, and local automobile dealers helped keep the tradition going over the years.
Few carnivals, however, could have matched what happened in 1956.
On August 16, the Montgomery County Sentinel announced the carnival’s final three nights with a headline certain to attract attention:
“Three Cars Given Away At Rockville Carnival.”

The Montgomery County Sentinel reported on August 16, 1956, that three new automobiles would be given away during the carnival’s final three nights.
Montgomery County was expanding rapidly, new neighborhoods were appearing, and the family automobile was becoming an essential part of everyday life.
A new car wasn’t simply another carnival prize. It was the grand prize.
For Reed Brothers, participating in the automobile giveaway was a natural extension of its longstanding connection to the fire department and the community. By 1956, the dealership had been selling Dodge automobiles in Rockville for more than forty years, and its buildings, signs, and rows of new cars were a familiar sight directly across the Pike from the carnival grounds.
The three automobiles were not the only attractions. The 1956 carnival offered rides, games, dancing, live entertainment, food, and prizes ranging from cooking utensils to stuffed bears. Admission was just 20 cents for adults, while children were admitted free.
Behind all the festivities was an important purpose. The Sentinel described the carnival as the culmination of a year’s work by members of the fire department and its principal source of financial support. At the time, the department received no tax money for its services.
Every admission, meal, game, and prize ticket helped support the firefighters who served the community.

A new Dodge offered as a grand prize at a later Rockville VFD Carnival. Automobile giveaways were a popular carnival tradition for many years. Photo credit: RVFD Photo Archives.
New automobiles would continue to be among the carnival’s most exciting prizes in the years that followed.
The Rockville VFD Carnival eventually disappeared as the community and the demands upon the fire department changed. Reed Brothers Dodge remained across the Pike for decades longer.
Today, photographs and newspaper accounts preserve a glimpse of an earlier Rockville, when the annual firemen’s carnival brought the community together and buying a carnival ticket might result in considerably more than a stuffed bear.
You might just drive home in a brand-new Dodge.
Sources:
Montgomery County Sentinel, August 16, 1956
Rockville Volunteer Fire Department historical archives
Reed Brothers Dodge History archives
The Day Auto Racing Came to Rockville: Rare Photos from 1923
On Saturday, August 25, 1923, spectators gathered at the Rockville Fairgrounds for something never before seen there: automobile racing.
Professional drivers brought their high-powered racing machines to the half-mile dirt track for the first automobile races ever held at the Rockville Fair. Standing trackside with his camera was Rockville automobile dealer and photographer Lewis Reed, who captured a remarkable series of photographs of the action.
More than a century later, his images preserve the day auto racing came to Rockville.

Rockville drew a large crowd for its first automobile races at the Rockville Fair, August 25, 1923. Photo by Lewis Reed.
Rockville’s First Auto Races
The automobile races were the featured attraction on the final day of the 1923 Fair. Contemporary newspaper accounts described them as an innovation for Rockville and confirmed that they were the first automobile races ever held there.
Seven high-powered cars competed in events ranging from one to ten miles, driven by some of the leading professional racers of the day. Canadian dirt-track racer Frank Ripple was among the featured drivers and was expected to attempt speed records in a powerful machine equipped with a 140-horsepower airplane engine.
The new attraction proved popular. Except for Thursday, traditionally the Fair’s biggest day, the Saturday automobile races reportedly drew the largest crowd of the five-day event.

Five racers charge around the dirt track at the Rockville Fairgrounds, August 25, 1923. Photo by Lewis Reed.
Racing on the Dirt Track
Lewis Reed’s photographs show just how exciting early automobile racing could be. Cars raced closely together on the unpaved oval, their narrow tires throwing enormous clouds of dust into the air as drivers fought for position around the sweeping curves.
Spectators stood remarkably close to the action.

Race cars disappear into a cloud of dust while rounding the Rockville Fairgrounds track. Print made from a Lewis Reed glass negative.
One of Lewis Reed’s most interesting photographs from the races shows a car carrying two men. The passenger was a riding mechanic, once a familiar figure in early automobile racing. In addition to watching the mechanical condition of the car, he served as an extra set of eyes for the driver, keeping watch on competitors approaching from behind.

Driver and riding mechanic on the dirt track at the Rockville Fairgrounds, August 25, 1923. Photo by Lewis Reed.
A Future Indianapolis 500 Driver Raced at Rockville
Years after I first published these photographs, the story took an unexpected turn.
I received a message from John Snowberger, whose father, Russ Snowberger, raced at the Rockville Fairgrounds during the early 1920s. John told me that he had photographs of his father in his race car and believed that my grandfather, Lewis Reed, may have taken them.
Russ Snowberger, born in Denton, Maryland, raced throughout the region before going on to become a nationally known driver and a veteran of the Indianapolis 500.
Although I have not been able to establish that Snowberger competed specifically in the August 25, 1923 races, his son’s recollection provides a fascinating connection between Rockville’s early dirt-track racing and a driver who would later compete on one of the world’s most famous speedways.
It also raises an intriguing possibility: somewhere among Lewis Reed’s surviving photographs of early race cars and drivers may be an unidentified image of a young Russ Snowberger.
A Moment Preserved in Photographs
More than a century later, Lewis Reed’s photographs provide a rare visual record of the day automobile racing first came to the Rockville Fair.
They capture speeding cars, clouds of dust, spectators lining the track, and an era when automobile racing was still new enough to be a major local attraction.
And thanks to a message received nearly a century later from the son of an Indianapolis 500 driver, we now know that the old Rockville dirt track had connections extending well beyond Montgomery County.
For one dusty Saturday in August 1923, Rockville became a racing town.













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