Montgomery History Online Exhibit: Reed Brothers Dodge
Opened September 24, 2024
Curated by Jeanne Gartner and Sarah Hedlund
Montgomery History has unveiled a new online exhibition titled “Reed Brothers Dodge – Montgomery County’s Oldest Dodge Dealership.” Officially launched on September 24, 2024, the exhibition was co-curated by Jeanne Gartner, author of the Reed Brothers Dodge History blog and co-owner of the former dealership, in collaboration with Sarah Hedlund, Montgomery History’s Librarian and Archivist.
This digital exhibition presents a comprehensive narrative of Reed Brothers Dodge, tracing its evolution from its founding in the early twentieth century through its decades of service to the Montgomery County community. Organized into distinct historical periods, the exhibition highlights rare artifacts, photographs, and memorabilia; offering insights into not only the dealership’s operations but also broader cultural contexts such as automotive service, local sports, and mid-century fashion. The full exhibition is available online at https://sites.google.com/view/reedbrothersdodge/home
Jeanne Gartner, granddaughter of Lewis Reed, founder of Reed Brothers Dodge, serves as the curator and historian behind the Reed Brothers Dodge History blog. Honored with the 2016 Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville, the blog functions as a living digital archive that preserves the dealership’s enduring legacy and its integral role in Montgomery County’s development. Since its debut in April 2012, the site has garnered more than half a million views, documenting over a century of the family business’s history, community engagement, and contributions to the American automobile industry. Drawing from Lewis Reed’s extensive photographic collection and business records, Gartner’s work offers a richly detailed portrait of local enterprise, early transportation, and the entrepreneurial spirit that helped shape both the region and the broader American story.
Montgomery History Online Exhibit: Montgomery County, Then and Now
Montgomery County, Then and Now: Photography of Lewis Reed and Barry Gartner
Opened December 6, 2023
Curated by Jeanne Gartner and Sarah Hedlund
Montgomery County: Then and Now, offers a captivating visual journey through more than a century of local history, told through rare photographs by Lewis Reed and his grandson Barry Gartner. This site presents side-by-side comparisons of historic scenes photographed by Reed between 1900 and 1930 and contemporary color images recreated from those same vantage points by Gartner in 2023, illustrating the dramatic changes, and sometimes surprising continuities, in the landscape, infrastructure, and community life of Montgomery County, Maryland.
Visitors are invited to explore stories behind each image, discovering the evolving character of familiar places as trees mature, buildings disappear, roads shift, and horse-drawn buggies give way to automobiles. The exhibit also delves into the personal histories of its featured photographers: Lewis Reed, remembered for his pioneering photography before founding Reed Brothers Dodge in 1915, and Barry Gartner, a third-generation owner who honors his grandfather’s legacy through both automotive restoration and modern photography.
A unique feature of the exhibit is the interactive map links accompanying each photo pair, allowing viewers to pinpoint the exact locations where history meets the present moment. Through this dynamic blend of archival and modern visuals, Montgomery County: Then and Now deepens our appreciation for local heritage and the passage of time, connecting generations through the lens of two accomplished photographers dedicated to capturing the changing face of their community.
This online exhibit opened December 6, 2023, and is thoughtfully curated by Jeanne Gartner and Sarah Hedlund, providing rich historical context and insight into the fascinating process of recreating these historical photographs. The full exhibition is available online at https://sites.google.com/view/mocothenandnow/home
Montgomery History Online Exhibit: Montgomery County 1900-1930: Through the Lens of Lewis Reed
Opened January 7, 2020
Curated by Jeanne Gartner and Sarah Hedlund
Discover Montgomery County in the early 20th century through the remarkable photography of Lewis Reed, founder of Reed Brothers Dodge. An avid photographer and pioneering automobile dealer, Reed documented the region during his motorcycle journeys across Maryland, capturing the transformation of transportation, daily life, recreation, and community scenes from 1900 to 1930. His photographs offer an intimate window into the people, places, and moments that defined the county and shaped broader American history.
This online exhibition was carefully curated by Jeanne Gartner, granddaughter of Lewis Reed and co-owner of Reed Brothers Dodge, in collaboration with Sarah Hedlund, Archivist and Librarian at Montgomery History. Jeanne’s curatorial vision was instrumental in organizing these photographs into thematic galleries that illuminate Reed’s artistic legacy and documentary purpose, from the evolution of transportation and leisure pursuits to innovative photographic techniques and local economic growth.
Together, these images form a vital portrait of Montgomery County over a century ago, revealing Lewis Reed’s deep appreciation for his community and his enduring commitment to preserving its history for future generations.
View the full exhibition online: https://sites.google.com/view/lewis-reed-photography/home
Reed Photo Collection (1898-1960)
Lewis Reed, founder of Reed Brothers Dodge, was one of the most prolific photographers in Montgomery County at the turn of the 20th century. A self-taught photographer, he used a darkroom set up in his kitchen, sometimes working late at night to develop the negatives.
About This Collection:
Since launching this blog, it has been possible to explore an extraordinary archive: Lewis Reed’s photographs, taken across Maryland, Washington, DC, Virginia, and well beyond. The Reed Photo Collection (1898-1960) highlights the images that have been researched and identified, gathered into 200+ blog posts that offer vivid glimpses of everyday life more than a century ago.
Featured subjects range from the Black Rock Grist Mill, Rockville Water Tower, and C&O Canal to the 1939-1940 New York World’s Fair, Rockville Fair dirt track races, trolley cars, the Wright Brothers’ airplane, and the Quebec Bridge, once called the “Eighth Wonder of the World.” Particularly striking are the images documenting the devastation of the 1936 Gainesville, Georgia tornado, one of the deadliest in U.S. history; many photographs in this collection have never before appeared in print.
Lewis Reed’s legacy
Lewis Reed’s photographs have become an essential visual resource for local historians and have appeared in respected publications as well as historical television programs, including American Pickers, Science Channel’s Impossible Engineering, Maryland Public Television, and the PBS American Experience series.
In Montgomery County, his work is woven into the landscape: if you see a historical marker by the roadside, there is a good chance it features one of his images. His photographs appear on markers such as the Andrew Small Academy and Origins of Darnestown markers, the Baltimore & Ohio Railroad Station marker in Gaithersburg, From Trolley to Trail in Bethesda, the African American Heritage Walking Tour in Rockville, and the 19th Century Crossroads marker in Darnestown, as well as on an interpretive sign along the trail at Watters Smith Memorial State Park in West Virginia.
Early photographic “special effects”
One especially intriguing part of the collection is Lewis Reed’s experimentation with manipulated images. Long before digital cameras and Photoshop, he was creating imaginative “special effects,” a full century ahead of his time. His techniques included hand-tinting, double exposures, applied handwork, and playful compositions that introduce ghostly figures into the frame, all achieved with the limited tools of the early twentieth century. These experiments reveal not only technical skill but also a remarkable sense of creativity and humor.
Preserving historical authenticity
All images presented here are scanned from prints made from Lewis Reed’s original glass plate negatives, which were commonly used from the 1880s through the late 1920s. No digital retouching or alteration has been applied, preserving the photographs as faithfully as possible and maintaining their historical character.
Click here to step back in time and explore the lives, places, and stories captured through Lewis Reed’s camera.
Spring of ’40: When Reed Brothers Turned Easter into an Auto Show
Montgomery County Sentinel, March 21, 1940
In March of 1940, as winter gave way to spring in Rockville, Maryland, Reed Brothers Dodge was preparing something far more ambitious than a typical seasonal promotion. According to The Montgomery County Sentinel, the dealership announced plans for a full-fledged “Easter Style Parade”; a vibrant showcase designed to celebrate both the arrival of spring and the latest in automotive design.
This was not a parade in the traditional sense, but rather an immersive showroom experience. Reed Brothers promised a “sparkling array” of brand-new 1940 Dodge automobiles, many arriving as part of special factory shipments. These cars, finished in fresh springtime colors and featuring the latest styling updates, were meant to dazzle visitors and highlight the evolution of the American automobile at the start of a new decade.
The language of the advertisement reflects an era when automobiles were marketed not just as transportation, but as expressions of beauty, comfort, and modern living. The display was crafted for the entire “motoring family,” underscoring how central the car had become to everyday life by 1940. Visiting a dealership was an event; something to experience, not just a transaction.
Edgar Reed himself captured the spirit of the occasion, noting:
I am sure we shall offer our Easter season visitors one of the most interesting automobile shows in this town.
Events like this helped define Reed Brothers Dodge as more than just a place to buy a car; they were a cornerstone of the Rockville community. Their showroom became a gathering place where residents could see the latest innovations, socialize, and share in the excitement of a rapidly changing world.
Looking back, this Easter promotion offers a fascinating snapshot of small-town America at a pivotal moment in history. The country was emerging from the Great Depression, industry was gaining momentum, and the automobile stood at the center of that progress. Yet within a year, the United States would be drawn into World War II, and the production of civilian automobiles would soon give way to the demands of the war effort.
That makes this 1940 “Easter Style Parade” all the more meaningful. It represents a brief window of optimism and growth; a time when the promise of new technology, fresh design, and a bright spring season could bring an entire community together under one roof.
Today, more than eight decades later, the story of Reed Brothers Dodge continues to resonate. This single advertisement is more than a promotion, it documents how a local dealership engaged its community, how automobiles were presented to the public, and how seasonal traditions were woven into the commercial life of a small but growing town.
Wishing all our readers and visitors to this blog a very Happy Easter!
Then & Now: The Leesburg, VA Passenger Station
The story of the Leesburg Passenger Station becomes even more vivid when viewed through the lens of Lewis Reed, the prolific early 20th-century photographer from Montgomery County, Maryland, whose work documented key moments and locations throughout the region. Reed’s images are renowned for their ability to capture everyday details of local life, including transportation scenes and important sites in Virginia and the greater Washington area.
Leesburg Passenger Station (THEN): When the Alexandria, Loudoun, & Hampshire Railroad (later W&OD) arrived on May 17, 1860, Leesburg realized a dream. A local newspaper praised the railroad, which “throws us within an hour or two’s ride of the cities of the seaboard, and opens up a new avenue of commerce and trade.” At first a single depot, located 0.2 mile east of here, served passengers and freight. In 1887 the railroad opened a separate passenger station here at King Street. It remained in use until passenger service ended in 1951.
Even as the passenger station itself vanished, Reed’s visual archives ensure its memory stays alive. His photographs remain a valuable bridge for comparing “then & now,” letting viewers step back in time and appreciate the evolution of Leesburg, one carefully developed print at a time. The continuing presence of Reed’s work in books and exhibits means the Leesburg Passenger Station is still seen and experienced today, long after trains have passed and the site has become part of the Washington & Old Dominion Trail.
A historic photograph of the Leesburg Passenger Station captured by Lewis Reed showing the depot in its early 20th-century setting.
Leesburg Passenger Station Marker seen from King Street today.
The Leesburg Passenger Station remains a rare survivor of Loudoun’s rail era, an enduring symbol of how a small wooden depot could once shape the rhythm of a town. Its transformation from active rail stop to preserved trail-side icon connects past and present, reminding us that even as technology changes, the places that ground a community can still hold meaning.
Introducing the Second Edition of The Lewis Reed Photograph Collection (1898-1960)
Some photographs simply capture a moment. Others capture an entire world.
New Cover – Second Edition. An expanded 384-page volume featuring more than 2,500 historic photographs preserved by Lewis Reed, many published for the first time. A remarkable visual record of the early 20th century.
I am pleased to announce the release of the Second Edition of the Lewis Reed Photograph Collection (1898–1960), an expanded and refined visual archive documenting over six decades of life, landscape, and community in Montgomery County, Maryland and the surrounding Mid-Atlantic region.
More than a century ago, Lewis Reed began photographing the towns, farms, roads, and people around him with a camera and a deep curiosity about a world in rapid transition. What began as the hobby of a young motorcycle enthusiast traveling the back roads of Maryland soon grew into one of the most remarkable visual records of the region’s history.
Many of the photographs in this collection were created from glass-plate negatives and early prints; preserving rural crossroads, bustling town centers, early automobiles sharing roads with horse-drawn wagons, and landscapes that look entirely different today. These are images that might otherwise have been lost to time.
What’s New in the Second Edition
This expanded edition presents Lewis Reed’s photographs in thematic sections that highlight the full breadth of his work; from Maryland towns and landscapes to family portraits, travel scenes, and the early history of Reed Brothers Dodge, which Lewis founded in Rockville in 1915. The collection draws from more than 2,500 digitized photographs, each carefully researched to identify the places and people they depict.
Many images were identified through long conversations with Lewis Reed’s daughter, Mary Jane Reed Gartner, whose recollections helped bring these photographs back to life and restore the stories behind them.
Lewis Reed is remembered locally as the founder of Reed Brothers Dodge, but photography was a lifelong passion alongside his business career. His images document everything from the C&O Canal in operation to small-town parades, churches, farms, and early roadways. Taken together, they form one of the most extensive visual archives of Montgomery County during the period when rural communities were giving way to the modern suburban landscape we know today.
A Note on Pricing
This is a photo-intensive volume, approaching four hundred pages, and is printed on demand through Blurb.com, meaning each copy is produced individually rather than in large commercial print runs. The pricing reflects the actual cost of producing such a large photographic archive. This project was created primarily to preserve and share Lewis Reed’s historic photographs, not as a commercial publication.
Get Your Copy
The Lewis Reed Photograph Collection (1898–1960), Second Edition is available now through Blurb.com’s print-on-demand bookstore.
Or visit the collection page for more information: reedbrothersdodgehistory.com
To stay up to date with new posts and historical discoveries, subscribe to the Reed Brothers Dodge History blog and follow along as the story of Lewis Reed and Montgomery County’s past continues to unfold.
A Field, a Gun, and a Trap
Early 1900s field trap shoot in Darnestown, Maryland, captured by Lewis Reed, showing one man poised with a shotgun while another readies the simple wooden trap amid farmhouses and open pasture.
In this photograph, two men stand in an open field bordered by modest frame houses and fenced pastures, a scene typical of small crossroads communities like Darnestown in the early 1900s. One man holds what appears to be a long gun, while the other sits beside a simple wooden rig that resembles the framework used to cock and release early manually operated target throwers or live‑bird traps
The proximity to grazing livestock suggest that this is not a formal gun club range but an improvised shooting ground on private farmland, which was common before purpose‑built trap clubs spread widely. Rural shooters often practiced in meadows or behind farmhouses, using homemade equipment and relying on a friend to work the trap while the shooter took position in front.
Darnestown in Reed’s era was a small but important crossroads in western Montgomery County with farms, mills, and the Andrew Small Academy serving the surrounding countryside. Later roadside historical markers that use Lewis Reed’s images emphasize how thoroughly he documented the community’s buildings and daily activities, making it likely that he also recorded local recreations such as shooting, fishing, or horse‑related events.
Clay target shooting gained popularity in the United States after the introduction of standardized targets and simple spring‑powered traps in the late 19th century, and Maryland farm communities were no exception. Scenes like this one, with neighbors gathering in an open field to test their marksmanship, reflect how shooting sports blended workday skills with weekend socializing in a largely agricultural landscape.
This image captures a rare glimpse of informal trap shooting at the moment when traditional rural life was beginning to intersect with modern leisure and sport. The combination of farmhouses, fence lines, cattle, and improvised equipment tells a layered story: of a county still rooted in agriculture, of residents embracing new pastimes, and of a photographer committed to preserving unscripted moments as carefully as grand events.
For historians, collectors, and local families, the photograph is more than a quaint scene; it is a visual document that anchors memories of people, place, and pastime in a specific landscape. As additional Reed negatives are identified and researched, images like this may help flesh out the early history of shooting sports in Montgomery County and deepen understanding of how communities like Darnestown spent their rare hours of leisure.
Then & Now: Reed Brothers Dodge and the Changing Face of Rockville
The story of Reed Brothers Dodge is also the story of how Rockville and Montgomery County grew up around the automobile. Through the lens of founder Lewis Reed, we can watch that transformation unfold one frame at a time.
THEN: A Corner Garage on a Dirt Road
In the early 1900s, Rockville was still very much a rural crossroads. When Lewis Reed opened his original Rockville Garage in 1915 at the intersection of Veirs Mill Road and Rockville Pike, the scene looked nothing like the busy corridor we know today.
THEN: 1917 Rockville Garage, later expanded with a two-story addition. A Texaco Filling Station sign is visible alongside a Texaco petroleum fuel truck servicing the single pump out front.
In the historic photograph, you can see:
- An unpaved Rockville Pike, more dirt than road, stretching into the distance.
- Trolley tracks running past the garage, part of the transit line that connected Rockville to Washington, D.C. from 1900 to 1935.
- A simple building front with “Dodge Brothers Motor Vehicles” signage, more workshop than showroom.
It was a modest operation by modern standards, but it represented something new: a dedicated place in town for motorists to buy, fuel, and service their automobiles. At a time when horse‑drawn wagons still shared the road, Reed Brothers Dodge stood at the frontier of a new way of moving through the world.
NOW: From Quiet Crossroads to “Mixing Bowl”
Stand in the same spot today and it is almost hard to believe it is the same place. The once‑quiet junction has evolved into what locals now refer to as “the mixing bowl,” a complex web of roads, traffic signals, and near‑constant traffic.
NOW: Veterans Park occupies the former Reed Brothers Dodge corner at Rockville’s “mixing bowl,” a small green refuge with flags and pathways set against the backdrop of constant traffic and busy highways.
Where the original Reed Brothers building once stood, the landscape has cycled through multiple lives:
- In the decades that followed, the busy crossroads gave way to highway progress, as road‑widening projects in the 1960s and 1970s carved away much of the original Reed Brothers property.
- The once‑bustling dealership site was gradually transformed into what is now Veterans Park.
- With the demolition of the dealership building in 1970, nearly half a century of automotive history at that corner came to a close, leaving only photographs and memories to mark its presence.
Today, the same view is dominated by multi‑lane roads, turning lanes, and signage, where there were once dirt streets, trolleys, and the old Rockville Fairgrounds just across the Pike.
A Dealership That Grew with Its Community
Reed Brothers Dodge did not stand still while the roads changed. Founded in 1915, the family business survived World War I, the Great Depression, World War II, recessions, and Chrysler’s financial crises of the 1970s and 1980s.
Key milestones include:
- Expansion from a small corner garage into a full Dodge dealership as automobile ownership grew.
- Construction of a new showroom and service building at East Montgomery Avenue and what would later be named Dodge Street in the 1940s.
- A major relocation in 1970 to a modern facility at 15955 Frederick Road in front of the Shady Grove Metro, complete with contemporary showroom and full service complex.
By the time the dealership closed in 2012, Reed Brothers Dodge had operated in Rockville for more than 97 years, making it the longest‑running Dodge dealership in Montgomery County history.
This single pair of images is just one chapter in a much larger visual record. Lewis Reed’s photographs capture everyday life across Maryland and beyond from 1898 through 1960. Many of these scenes can still be recognized today if you know where to look, even as roads have widened, buildings have vanished, and new neighborhoods have emerged. You can explore the entire “Then & Now” series with Lewis Reed’s photographs here: https://reedbrothersdodgehistory.com/category/then-now/.
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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