On the Self-Publishing Horizon … Again!
I’m excited to announce that for the last year or so, I’ve been thinking about self-publishing a photo book specific to my grandfather, Lewis Reed, with a working title of, “Lewis Reed Photograph Collection (1898-1960).” Looking back at photography from the past is a fascinating experience for me, and with a newfound interest in history, the curious part of me wants to learn more: When was the picture taken? Where? What is it? Who’s in it? The majority of his photos are more than 100 years old and many are lacking labels and/or dates, which requires quite a bit of research and a little photo detective work on my part.
With that in mind, I will be frequently spotlighting photographs that may not directly pertain to the history of Reed Brothers Dodge, but will have a lot to do with it’s founder, Lewis Reed. I will not try to be an historian; I will post photos and supply a few paragraphs of context. Many photographic images in this collection have never before been seen publicly in print and will be available in this book for the first time.
I’ve been sitting on this post for a few weeks, timid to hit the ‘publish’ button. Likely because the size of the project is overwhelming and committing to it is a bit daunting (although exciting at the same time). It doesn’t help that as the ambition of my projects and goals increase, so too, can self-doubt. Below is the Draft Table of Contents for the book, which I’m sure will see some revisions as I progress.
Having said that, I will be switching my focus and time to mostly photo identification and researching/writing for the book.
Time to get to work!
Lewis Reed Shows Off His “Photoshopping” Skills… 100 Years Ago
If you take a look at the state of photography today, such as the advances of digital cameras and the artful image manipulation by Photoshop, it is easy to forget that back in the 1900s photographers couldn’t just go into a computer program and change their images any way they wanted. They did what they could with the tools they had. Double image exposure was one tool Lewis Reed had in his photography tool belt. He was doing crazy things to images and creating humorous effects over 100 years ago. With double exposure technique, you could create certain effects like placing the same person on both sides of a picture simultaneously. Photographs were pieced together in the darkroom from separate photographs.
Below are eight (circa 1920s) photographs from Lewis Reed’s collection that will make you do a double take. No digital manipulation here. (click on photos to enlarge)
Forget Valentine’s, Happy Ferris Wheel Day!
Did you know that February 14th is not only Valentine’s Day, but also Ferris Wheel Day? This unofficial national holiday is held on this day to honor the birth of the inventor of the Ferris Wheel, George Washington Gale Ferris, Jr. What better way to celebrate Ferris Wheel Day than enjoying this old photograph of the Ferris Wheel taken at the Rockville Fairgrounds, courtesy of Lewis Reed. The fairgrounds were just outside Rockville, about where Richard Montgomery High School is today. The Fair lasted four days, from August 21st to the 24th, and drew visitors from local counties, Washington, and Baltimore.
For the singles and the “enough already with the Valentines”, here is your perfect alternative excuse. Go wish all your friends and family a Happy Ferris Wheel Day!
Judge’s Commentary, Writer’s Digest Self-Published e-Book Awards
I entered the 5th Annual Writer’s Digest Self-Published e-Book Contest, exclusively for self-published e-books. I didn’t win an award, but all entries received a review from a publishing professional which I am proud to share below:
Entry Title: Portrait Of An Automobile Dealer Third Edition
Author: Jeanne T. Gartner
Entry Category: Life Stories
Judge’s Commentary:
Portrait of an Automobile Dealer Third Edition is a loving tribute, told with pictures and documents, of a family automobile business that almost made it to 100 years. It is obvious author Jeanne T. Gartner spent much time and effort on this encyclopedic history of Reed Brothers Dodge in Rockville, Maryland. Spanning nearly a century, she chronicles their humble beginnings in 1915 until their forced closure in 2012. An historic timeline, family photos, clippings and more provide extensive documentation. It is well-organized and each photo is carefully labeled. The granddaughter of the original founder Lewis Reed, the author also seems to have a grasp of the basics of nonfiction writing. Family members, locals and friends may find something of interest here, although casual readers may pass it by. Fans of corporate or company histories might also find it to be of interest.
Thank you for the privilege of reading your book! And bravo on all your hard work!
The book “Portrait Of An Automobile Dealer, Third Edition” is available through Blurb.com print-on-demand bookstore. If you would like to check out the hard copy book or purchase a copy, please visit: http://www.blurb.com/b/8514165-portrait-of-an-automobile-dealer-third-edition
As a special thank you to all the readers of this blog, this book has been placed online for everyone to enjoy for free. A complimentary eBook available for Amazon Kindle Fire, Apple iPad, Android devices, and Mac or PC computers is also available through Blurb: http://www.blurb.com/b/8514165-portrait-of-an-automobile-dealer-third-edition?ebook=653481
Note: It’s worth noting that Print-On-Demand (POD) books, are usually more expensive per copy than a book printed via offset printing. That’s because offset printing (the method used for most mass-produced books found in bookstores) requires a minimum order of 500-1,000 copies. Print on demand, on the other hand, needs only a minimum order of one copy. The smaller scale and different workflow results in a higher cost per book, since books are only printed when they are ordered. This book is not marked up for profit; but sold at base price.
Happy Birthday Lewis Reed!
Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge. When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.
In 1914, Lewis Reed became a partner in Rockville Garage, a business he purchased in 1918. His brother Edgar joined the business in 1919 upon his return from World War I, and the name became Reed Brothers Dodge. Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.
Initially, Reed Brothers sold Oldsmobile and Hudson along with Dodge. The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers from 1930 until 1969, when the Plymouth car was given to the Chrysler dealers. In 1928, when Walter P. Chrysler took over after Horace and John Dodge died, Lewis Reed became an original member of the Chrysler family. By 1929, when the stock market crashed and Great Depression began, nobody could afford to buy cars. Like most other businesses, the Great Depression hit hard and Reed Brothers had to rely on its Service Department to make ends meet.
Before becoming interested in automobiles, Lewis Reed was one of the original employees of the Computing-Tabulating-Recording Company, a Georgetown-based manufacturing firm that eventually became International Business Machines, Inc. He received his automotive training at the Pierce-Arrow factory in Buffalo, New York, the Dodge Hamtramck and Hudson Motor Car factories in Detroit, Michigan, and the Washington Auto College.
When World War I broke out, Lewis Reed along with many other patriotic men joined the war effort. He did his bit in World War I by working at the Navy Yard in Washington DC as a torpedo tester.
Lewis Reed was very active in his community and in his church. He was a member of the Gaithersburg Grace Methodist Church, where he served as a member and Chairman of the Board of Stewards, a Lay Leader and President of the Men’s Bible Class. He was a charter member and Past President (Feb 1933 – Feb 1937) of the Gaithersburg-Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland. Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.
Active in the dealership daily until the day of his death, Lewis Reed died on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed SENATE RESOLUTION NO. 10 honoring the well-known Rockville automobile dealer for his personality and outstanding contributions. The resolution was sponsored by Senator Thomas M. Anderson, Jr and Senator Louise Gore. At the time of his death, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road.
In recognition, the state of Maryland named the connector street behind the original location, “Dodge Street,” commemorating Reed Brothers’ presence from 1914-1970. When the state widened the roads in 1970, the dealership relocated to Route 355 at the Shady Grove Metro.
When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. Reed Brothers Dodge occupied two locations, the original at the Veirs Mill Road and Rockville Pike intersection and the second at 15955 Frederick Road in front of the Shady Grove Metro.
Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. Today, Bainbridge Shady Grove Metro Apartments pays homage to the oldest Dodge dealership in Maryland with commemorative art on the former site of the iconic Reed Brothers dealership.

Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. But a sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps, and the fender of a 1957 Dodge pickup truck.


















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