Reed Brothers Dodge Featured in Montgomery Magazine

Reed Brothers Dodge, Montgomery MagazineReed Brothers is very proud and honored to be featured in the month of April/May 2017 Montgomery Magazine, historic landmarks “Then & Now” section.  The black and white photograph above is Reed Brothers Dodge located at its original location in Old Rockville at the triangle at Veirs Mill Road and Rockville Pike – close to 100 years ago – with “That Good Gulf” gasoline drive-through filling station and Dodge Brothers Motor Car and Graham Brothers Truck signage. The Alemite sign in front indicates that Reed Brothers also sold and used the Alemite lubricating system.

In 1918, the Gulf Refining Co. adopted a brick and tile roof station with canopy supported by four brick columns covering two front driveways. “That Good Gulf” was one of the Company’s marketing slogans for a number of years during the twenties and thirties. The second story was added to the showroom with a glazed front looking out onto Rockville Pike on the right. The photo was taken by Lewis Reed in the late 1920s. Note the unpaved dirt road on Rockville Pike and trolley tracks running past the dealership. (click on images to enlarge)

Reed Brothers Dodge, Montgomery MagazineThe color photograph above, is the dealership’s location today, now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen 355 and donated the remaining sliver to the City. The state named the connector street behind the dealership’s location “Dodge Street” because Reed Brothers Dodge dealership was located there for more than 50 years.

Montgomery Magazine is a lifestyle magazine, with timely articles on county leaders, entertainment, sports, neighborhood and restaurant profiles, entrepreneurs, historic landmarks then and now, plus seasonal special sections of local interest.

Find the issue online at:

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About Reed Brothers

I am a co-owner of the former Reed Brothers Dodge in Rockville, Maryland. Lewis Reed, the founder of Reed Brothers Dodge was my grandfather. We were a family-owned and operated car dealership in Rockville for almost a century. I served in the United States Air Force for 30 years before retiring in the top enlisted grade of Chief Master Sergeant in July 2006. In 2016, I received the Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville for documenting the history of Reed Brothers Dodge in both blog and book format. This distinguished honor recognizes outstanding achievement by writers, educators, and historians whose work has heightened public awareness of Rockville’s architectural and cultural heritage, growth and development.

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