Montgomery Magazine Wheels and Deals Feature
Reed Brothers is very proud and honored to be featured in the month of August/September 2022 Montgomery Magazine, “Then & Now” section. The black and white photograph above shows the expansion of Reed Brothers Dogde showroom and Gulf Gasoline Station that took place in 1941. At about the same time as the gas station was remodeled, Lewis Reed split up the Sales and Parts and Service operations by constructing a complete new building that was located at the intersection of at Montgomery Avenue and Dodge Street.
A closer look at the photo reveals the price of gasoline as 15 cents. On the right attached to a telephone pole is a sign pointing the way to Olney. In addition to the Gulf signage there is a small, barely visible sign below that promotes, “Clean Rest Rooms”.
The color photograph above, is the dealership’s location today, now known as Veterans Park. In the 1970s, the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen Rt 355 and donated the remaining sliver to the City. The State of Maryland named the connector street behind the dealership’s original location “Dodge Street” following the dealership’s 1941 expansion.
Montgomery Magazine is a lifestyle magazine, with timely articles on county leaders, entertainment, sports, neighborhood and restaurant profiles, entrepreneurs, historic landmarks then and now, plus seasonal special sections of local interest.
Find the issue online at: http://digital.montgomerymag.com/issues/August-2022/index.html
Then & Now: Rockville Garage 102 Years Ago
Reed Brothers Dodge and the surrounding area sure has changed a lot in its almost century-long history. You might not realize how much things have changed until you look back and see what it looked like in the past. For this post, I have used one of Lewis Reed’s original photographs for “then” and a Google Maps street view image from today for “now”.
Then & Now: Rockville Garage 102 Years Ago
Reed Brothers Dodge and the surrounding area sure has changed a lot in its almost century-long history. You might not realize how much things have changed until you look back and see what it looked like in the past. For this post, I have used one of Lewis Reed’s original photographs for “then” and a Google Maps street view image from today for “now”.
THEN: The photo below is the Rockville Garage located at its original location at the triangle at Veirs Mill Road and Rockville Pike. In 1917, Reed Brothers became an authorized Texaco Filling Station and sold Texaco gasoline from a single pump. To the right is a Texaco Gasoline Filling Station sign. One very tall Texaco branded fuel pump can be seen in this photo along with two Texaco Petroleum refueling trucks. Parked in front is a line-up of some very early Dodge Brothers Motor Cars.
Note the unpaved dirt road on Rockville Pike and trolley tracks running past the dealership. From 1900-1935, the trolley cars went past Reed Brothers Dodge as they traveled up Rockville Pike. Major stops along the line included Georgetown, Alta Vista, Bethesda, Montrose, Halpine, the Fairgrounds, Courthouse Square, and Chestnut Lodge.

1917 Original Rockville Garage with 2 story addition. Note the Texaco Filling Station signage and the Texaco Petroleum fuel truck refilling the single pump in front. Photo by Lewis Reed
NOW: The “now” photo is a google maps image of the same location… 102 years later. The dealership’s location today is now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen 355 and donated the remaining sliver to the City. The state named the connector street behind the dealership’s location “Dodge Street” because Reed Brothers Dodge dealership was located there for more than 50 years. New pavement has long since replaced the trolley tracks on Rockville Pike in this photo.
Then & Now: Reed Brothers Dodge 80 Years Ago
Reed Brothers Dodge and the surrounding area sure has changed a lot in its almost century-long history. You might not realize how much things have changed until you look back and see what it looked like in the past. For this post, I have used one of Lewis Reed’s original photographs for “then” and a Google Maps street view image from today for “now”.
THEN: Aerial view showing Reed Brothers Dodge at its original location at the triangle close to 80 years ago. The connector street behind the dealership was later named “Dodge Street” commemorating Reed Brothers’ presence from 1914-1970. Photo taken by Lewis Reed from a Goodyear Blimp that came to the dealership in 1938 to promote tires.

Aerial view of entire original Reed Brothers dealership at the intersection of Veirs Mill Road and Rockville Pike, ca. 1940. A two-story house stands behind the dealership. Photo by Lewis Reed.
NOW: The color photograph below, is the dealership’s location today, now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen 355 and donated the remaining sliver to the City. The state named the connector street behind the dealership’s location “Dodge Street” because Reed Brothers Dodge dealership was located there for more than 50 years.
Reed Brothers Original Landmark Location
The triangle-shaped property shown in the above photo was the longtime home of the Reed Brothers Dodge dealership before the site was acquired by the State of Maryland to widen the roads in 1970. At the time of Lewis Reed’s death in 1967, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road.
After 55 years at the original location at the triangle at Veirs Mill Road and Rockville Pike, Lee Gartner purchased 4.37 acres of land from Eugene Casey and relocated Reed Brothers Dodge to a new complex on Route 355 at the Shady Grove Metro.
The state of Maryland named the connector street behind the original location, “Dodge Street,” commemorating Reed Brothers’ presence from 1914-1970.
The dealership’s location today is now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently re-dedicated as Veterans Park.
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