1953 Reconstruction of Gulf Gasoline Station
Due to changes in the highway, Reed Brothers Dodge began an extensive remodeling and rebuilding program. The program consisted of a sizable addition to their Service Department which enlarged the Showroom area and housed the Parts Department. Two-thirds of the original location at the junction of then Route 240 and Veirs Mill Road was razed and a modern Gulf Service Station was erected. The following photos were taken before demolition and after reconstruction of the Gulf Gasoline station.
Before Demolition
1936 Reed Brothers Dodge canopied Gulf Gas Station prior to 1953 reconstruction of Gulf Gasoline Station. View Rockville Pike side
1936 Reed Brothers Dodge canopied Gulf Gas Station prior to 1953 reconstruction of Gulf Gasoline Station. View Veirs Mill Road side.
After Reconstruction
After reconstruction of new Gulf Gas Station, view from Rockville Pike
Like many building types of commercial and roadside industries, gas stations often underwent alterations or changes over time. Reed Brothers Gulf Gas Station underwent five alterations over the course of 55 years that were built to follow corporate design. The famous Gulf “ice box” design dates back to late 1930’s, and there were probably more of these built than any single one of the later Gulf designs.
The Montgomery County Sentinel. November 12, 1953
From The Montgomery County Sentinel. June 04, 1953
Reed Brothers Will Move June 13 to New Building
Reed Brothers, second oldest Dodge dealer, which has been serving the county for 38 years, is moving from its present location at the point of the Veirs Mill Road, Route 240 triangle in Rockville to a modernized location nearby at 608 East Montgomery Avenue. Open House will be held June 13 from 6p.m. to enable residents to view the new structure.
The automobile firm will have greatly enlarged quarters in the new location, with increased floor space for the new car department and the repair department. A completely new parts department and a modern service department where the tradition of service that has been built up by this firm through the years will be carried on, and if possible, improved.
The service department will be completely equipped with parts for all Chrysler made cars and will have facilities for repair of all makes of cars. The paint and body shop will be one of the best equipped in the area and the glass department will be prepared to install any or all automobile glass and also to prepare custom cut glass for any other use.
The shop and sales offices will be open from 8 a.m. to 9 p.m. weekdays and will remain open until 6 p.m. Saturdays.
The familiar triangle gasoline station will be razed and an ultra-modern Gulf gasoline service station constructed. The new service station will be operated independently of the Reed Brothers plant. Every effort will be made to serve the customers while the transition is taking place, company officials said.
The Montgomery County Sentinel. June 11, 1953
Batter Up! 1950s Service Reminder
Remember in the 1950’s and 1960’s when gas stations were called service stations? They pumped gas and gave out road maps and promotional giveaways like pens, calendars, thermometers, etc. These items are rare finds, because most get thrown away when the doors are closed.
This item is a promotional 1950s Reed Brothers Dodge-Plymouth 3-1/4 inch cardboard BATTER UP! service reminder. The dealership still used a 4 digit phone number: Rockville 2151 and had the old blue and orange Gulf logo.
Some of the more difficult collectibles to obtain were awards given to the salespeople for outstanding sales performance, including neckties, cuff links, pen and pencil sets, and award plaques. Unique items were often given to salesmen to promote a new model being released that year.
This item is currently being offered for sale on ebay: 1950s GULF GAS-Reed Bros. Dodge/Plymouth 3-1/4″ inch BATTER UP! Cardboard Baseball service reminder.
Reed Family “Real Photo Postcard” (1910)
Nostalgic photo postcards, known as “real photo postcards”, were popular in the early 1900’s. Kodak even produced a special camera (the model #3A) and added a special postcard developing and printing service that made it easy for anyone to make their own photo postcard. Mailing a postcard was only a penny and the photo postcard itself cost between one and two cents. The postcard below is a “real photo postcard” mailed by Geneva (Eva) Reed, sister of Lewis Reed in 1910. It was mailed to her half-brother Rufus who lived in Point of Rocks, Maryland.
Postcard addressed to Rufus Reed from Eva Reed. Note the cost of the postage stamp is just one penny.
The photo of Woodlawn Hotel on the front of the postcard was taken by Phillip Reed (Lewis Reed’s brother). Lewis Reed’s photograph collection contains several hundred of these photo postcards dating from approximately 1907-1915. Many of these postcards are rare, one of a kind items and historical documents.
A bit of history about the Woodlawn Hotel: Opened as a luxury hotel in 1889 for Washingtonians seeking to escape the city’s summer heat, the Woodlawn Hotel thrived until the economy and more accessible transportation made Rockville a suburb of Washington rather than a summer vacation destination. The hotel was then purchased by Dr. Ernest L. Bullard who reopened the building, naming it Chestnut Lodge, as “a sanitarium for the care of nervous and mental diseases”. The Bullard family operated nationally famous Chestnut Lodge for 75 years. The building was conveyed to a developer in 2003 with the intention to convert it to condominiums as part of the development of the Chestnut Lodge property. The facade and the chestnut grove from which it got its name were to be preserved. The downturn in the real estate market derailed those plans.
Sadly, a fire on June 7, 2009 destroyed the landmark building that began as Woodlawn Hotel and came to symbolize the psychiatric institution of Chestnut Lodge. Today, the Chestnut Lodge campus is preserved for the community and consists of Little Lodge, Frieda’s Cottage, a Stable and an Ice House, and eight acres of forested lawn.
Postcard image was taken by Phillip Reed (Lewis Reed’s brother) of Woodlawn Hotel before it became Chestnut Lodge in 1910.
The postcard below reads:
Your letter received. Mama wants the board and stand too, for our board is not any good. Grafton is still in Washington but I don’t know how long he will be there he has about finished painting for this winter. I sent your letter to him today. Did you receive the pictures, and were they small enough for the lockets? I will close love to and from all. Come down when you can. Lovingly, Eva Reed
Uncle Lewis Thompson’s address is 511 G St N.W.
Strong as an Ox
A pair of oxen pull a wagon in Point of Rocks, Maryland. Edgar Reed, second from left is seated on the railing. Photo by Lewis Reed, 1911.
Everyone’s heard the phrase, “as strong as an ox”. Oxen often were used as draft animals in the early 20th century. They supplied much of the power associated with agriculture and were used to haul heavy loads, plow fields, and for carrying goods. A two-animal team usually can manage several tons. Interesting fact: Oxen cost half as much as horses, required half the feed and could be eaten in an emergency.
Point of Rocks has been an important crossroads of travel since American Indians established routes through the region. Though quieter these days, the area was bustling with commerce between the 1830s and 1930s. During the Civil War, troops from both sides frequently crossed the River and the Towpath. Troops traded volleys across the water, skirmished in and near Point of Rocks, and Confederates attacked canal boats and trains, destroyed locks, and raided supply stores. Both the C&O Canal Company and the B&O Railroad reached Point of Rocks by 1832.
The Automobile College of Washington
From the August 11, 1909 issue of The Horseless Age Magazine (Google Books)
In addition to the Pierce-Arrow factory in Buffalo, New York and the Dodge Hamtramck and Hudson Motor Car factories in Detroit, Michigan, Lewis Reed received automotive training at The Automobile College of Washington.
The Automobile College of Washington was organized in 1909 for the purpose of training young men to fill positions as automobile engineers. The school had a repair department and a machine shop with modern motors for demonstration, where each student was taught in the mechanical construction, use, operation, and repair of the very latest four-cylinder automobiles. Some of the cars used in the school were the Washington A-1 Touring Car, Pope Tribune, Ricketts Model G 6-cylinder, Peerless 35hp, and Mitchell 25hp.
The November 7, 1909 edition of The Washington Times announced that the school was the pioneer institution of its kind in the city. Young men without previous experience were taught to be chauffeurs to not only drive, but also maintain and repair the automobiles. The Automobile College of Washington was more than likely the institution where Lewis Reed received his chauffeur training.
The Evening Star, November 07, 1909
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Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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