Christmas Trees and Snow Villages from a Century Ago

With only a few days left until Christmas, I thought it might be fun to take a look at some photos from Lewis Reed’s collection that show us what Christmas trees used to look like a century ago. In those days, there was not wide-spread agreement on exactly what a tree should look like, which made for a lot of creativity. Not surprisingly, they were very different than the perfectly shaped tress we have on display today.

The trees were big back then and always fresh. They went right to the ceiling and were very wide. Early Christmas trees were generally fastened onto a flat board surrounded with fence-rails, snow villages and carpeted with cotton blankets of snow. The tree in the photo below has an abundance of tinsel, which grew in popularity to the point that, by the 1920s, it was common to nearly cover the tree in the decorative material.

So, what is tinsel (aka icicles) exactly? Originally made from strands of silver alloy, tinsel was in fact first used to decorate sculptures. It was only later that it became a Christmas tree decoration, employed to enhance the flickering of the candle flames. In the 1950s, tinsel became so popular that it was often used as a substitute for Christmas lights.

vintage Christmas tree

A small snow scene with what appears to be a miniature church is arranged at the foot of the Christmas tree. A popcorn garland adorns the tree. Photo by Lewis Reed

So, where did Washingtonians get their trees?

From The Evening Star, Washington, DC 23 December 1923:

Conduit Road on the long stretch between Glen Echo and Great Falls for many years has been a favorite hunting ground where hundreds and hundreds of families have customarily obtained scrub pine trees for Christmas week. Usually there is plenty of holly and some mistletoe to be found in the rugged and rolling hill lands which are the gateway to Great Falls.

vintage Christmas tree

No room for a star on the top of this tree! And just look at those big Santa and Angel dolls. Other fun little details are notable, including a miniature church with picket fence is arranged at the base of the tree. Photo by Lewis Reed

There’s a fine art to decorating Christmas trees that’s been developing since over 100 years ago. People consider lights, garland, ornaments, skirt, and more. But one thing that’s hard to resist sometimes is just filling every available space with decorations. Clearly, that was the case years ago too. What I like about these trees is that they are so randomly shaped and even misshapen. Folks back then didn’t trim them down to a more aesthetically pleasing symmetry like we do today.

The tradition of building miniature Christmas village landscapes, including houses, animals, and other hand-crafted wooden figures, began with the Pennsylvania Dutch in the late 1800s. Mass-produced cardboard houses, sold in dimestores, became popular in the mid-20th century. Today, these villages in good condition can be highly collectible.

Below are photos of Lewis Reed’s snow village set up under the Christmas tree decorated with vintage ornaments, tinsel, and lights. I don’t remember the odd-shaped Christmas trees, but I do remember having a lot of fun helping my grandfather set up the miniature landscapes with the varied figures, little houses, and trees at Christmastime each year. It seemed like a holiday village right out of a storybook.

1900s Christmas village

A rustic picket fence is used to set off the village display. Dangling strands of tinsel hang below the tree. Photo by Lewis Reed

The snow villages were set up in Lewis Reed’s basement on top of a big table beneath a small Christmas tree. He made the snow scenes entirely by hand using wire-covered cardboard and balled up paper to make hills and pathways. The little houses and figurines would fit into the landscape with cotton ‘snow’ all around; and lights would be wired underneath.

1900s Christmas village

Little houses, churches, fences, trees, and pathways were added to the scene. Some of the houses have charming light effects in the windows. The roofs of the houses were decorated with fake snow. Photo by Lewis Reed

These Christmas villages were precursors of the Holiday Villages that were made popular by Department 56 that you see today.

1900s Christmas village

Old-fashioned lights can be seen on the tree, along with lit windows in the houses. The miniature houses usually had holes in the back or the bottom through which tiny lights were placed to provide illumination. Photo by Lewis Reed

Wishing all of you who have stopped in to visit a very Merry Christmas and Happy New Year! Stay safe and enjoy the holiday season with friends and family!

Merry Christmas

Looking Back 50 Years Ago Today: 55th Anniversary and Grand Opening

Reed Brothers Dodge Grand OpeningToday marks 50 years since the Grand Opening of Reed Brothers Dodge new showroom and service facility. When the state widened the roads in 1970, Lee Gartner purchased 4.37 acres of land from Eugene Casey and relocated Reed Brothers Dodge to a new state-of-the-art showroom and Dodge/Chrysler/Jeep service complex on Route 355 at 15955 Frederick Road in Rockville Maryland.

55th Anniversary

Turning out to honor the company were several hundred dignitaries, officials, businessmen and friends. The new building, a complete automotive sales and service facility marked Reed Brothers 55th year of selling Dodge’s. The state-of-the-art dealership contained the newest customer-focused features throughout which combined technology and comfort. (click on any photo to scroll through gallery)

Reed Brothers Dodge 55th Anniversary

The new dealership provided a modern new vehicle showroom, 30 service bays, a comprehensive detail and car wash area, Parts Department, Body Shop, the newest technologies to service customer’s vehicles and provided customers with a convenient location to purchase and service their vehicle needs.

Reed Brothers Dodge New location

Design and construction of the new dealership was managed by the Glen Construction Company.

Reed Brothers Dodge After 42 years of serving Rockville at this location, the dealership property went to settlement on August 30, 2012. Reston, Virginia-based Silverwood Companies put the former Reed Brothers Dodge dealership under contract, then won annexation into the City of Rockville, and ultimately conveyed the property to apartment builder, The Bainbridge Companies. Today, Bainbridge Shady Grove Metro pays homage to almost a Century of history by celebrating the golden age of the automobile with commemorative art on the former site of the iconic Reed Brothers Dodge dealership.

Before There Was Photoshop, There Was Lewis Reed…

If you take a look at the state of photography today, such as the advances of digital cameras and the artful image manipulation by Photoshop, it is easy to forget that back in the 1900s photographers couldn’t just go into a computer program and change their images any way they wanted. They did what they could with the tools they had. Double image exposure was one tool Lewis Reed had in his photography tool belt. He was doing crazy things to images and creating humorous effects over 100 years ago. With double exposure technique, you could create certain effects like placing the same person on both sides of a picture simultaneously. Photographs were pieced together in the darkroom from separate photographs.

Spotting these manipulated photos in Lewis Reed’s extensive collection has been both easy and difficult. It wasn’t until I viewed the high resolution scan that the modification jumped out at me. The photograph below taken at Black Rock Mill, highlights Lewis Reed’s photo manipulation. (click image to enlarge)

Double exposure image at Back Rock Mill 1905

This is a double exposure photograph of Lewis Reed and the same two ladies with bundles of flowers appearing twice – standing on a bridge over Seneca Creek at Black Rock Mill – and on the left at the foot of the bridge. Photo by Lewis Reed, ca. 1905

With double-exposure technique, Lewis Reed learned how to make a subject appear twice in a frame, as if they had an identical twin. To capture these images, he would snap a picture of the subject in one position. Then, he would have to move into another pose before the following photo was shot. Rotating lens caps and special glass plates (the precursor to film) were also part of the process. The final image was then pieced together and developed in the darkroom from the separate photographs. The result was a playful and surreal approach to early photographs.

Double exposure technique often left a telltale vertical line running down the center of the image that is lighter than the left and right sides — a fuzzy stripe separating the two exposures. This is the area where the two exposures overlapped. The picture is lighter where the images overlap because the exposure value is doubled (causing over-exposure) in that specific vertical area. The left half of the image (standing at the foot of the bridge) ends where the light band becomes dark on the right side. And vice versa for the right half of the image (standing on top of the bridge).

Today we are accustomed to Photoshop and people manipulating images, but back in the early 1900’s photo manipulation was used as a form of whimsy.

Lewis Reed Photos in Film Premiere: The Three (Known) Lynchings of Montgomery County, Maryland

These are screenshots of three of Lewis Reed’s photographs that appeared in the premiere screening of “The Three (Known) Lynchings of Montgomery County, Maryland” held Sunday, November 15, 2020 at a virtual event sponsored by the Montgomery County Lynching Memorial Project. (click any image to view photo gallery)

Jay Malin, filmmaker and photographer:

I haven’t seen anything else that gives as good an idea of what Darnestown or Rockville or an ordinary road in the county looked like in the day of the horse and buggy…. As a photographer, I know we most often fail to photograph the aspects of daily life that would really be of interest to future generations. So to have a photo of a horse and buggy on a county road or of the almshouse, which is probably the last thing most people would have thought to photograph, is really great.

I know if my grandfather was here today, I am certain he would be truly humbled and pleased that his photography is being used to help educate future generations.

Lewis Reed’s photos have also been featured in historical television programming, including on the national television show American Pickers, Science Channel Impossible Engineering, Maryland Public Television, and the American Experience History Series on PBS.

Montgomery County Lynching Memorial Project
Jay Mallin Photos

Blog Milestone: 300K Page Views

If you ever glance at the blog view counter on the right side of this page, you might have noticed that this blog just went over 300,000 views. After reaching this milestone, I would like to take the time to thank all of you who have visited, followed, shared, or commented on this blog. Visitors to this site on a daily basis continue to grow — we have been visited by folks from all fifty of the United States and 187 different countries world wide.

I have often been asked why I started this blog. For me, it’s because history is important. Sometimes we don’t know we need to do something until it’s handed to us, and once we have it, we suddenly see and feel its value. As we were getting ready to close the doors to the dealership for the last time in May 2012, I was standing in the empty showroom thinking about all the history, past achievements, and hardships the dealership had endured over the years. Few businesses can say they’ve lasted almost a century. It seemed a particularly pertinent time to start thinking about such a project, as it was a time of reminiscence, but also looking forward.

When I stop to think about what Reed Brothers Dodge has experienced over the last century, from World War I, The Great Depression, World War II, to three economic recessions, two energy crises, and numerous Chrysler setbacks — including the first Chrysler Bailout, the sale of Chrysler to Daimler, and the sale to the private equity firm Cerberus — I could not be more proud to be a part of such an amazing story. It takes resilience to weather 97 years in business. The dealership adapted itself multiple times in order to survive. Through the good times and the bad, Reed Brothers Dodge held on and prospered.

I felt it was important to take the time to ensure our history remained accessible for those who read it years from now, or decades from now, when I or other family members who know the story firsthand are no longer around to tell it. How Reed Brothers Dodge came into being, and how the company overcame the inevitable changes and challenges throughout almost a century of being in business — all adds up to a great story.

Creating this blog and sharing our business history has been the most rewarding endeavor of my life. I appreciate all of you for your continued support and making Reed Brothers Dodge History one of the places you visit during the course of your day.

Thanks for reading!

Jeanne Gartner, Blog Author