Feature – “On the Go: Rockville Pike and Car Culture” by Peerless Rockville
It was 100 years ago that Lewis Reed signed a franchise agreement with brothers Horace and John Dodge in Detroit. Since then, the business that Lewis Reed founded grew and transformed into Rockville’s oldest family-owned and operated Dodge dealership.
As a part of Peerless Rockville’s “On the Go: Rockville Pike and Car Culture” lecture series, Peerless Rockville Historian, Dr Teresa Lachin offered a glimpse into the history of Reed Brothers Dodge as one of the City’s oldest and longest lasting automobile businesses. Reed Brothers Dodge operated from two locations on Rockville Pike for 97 years.
Pictured below is the brochure of the “On the Go: Rockville Pike and Car Culture” lecture series. (click images to enlarge)
Tags: automobiles, cars, dodge, historic rockville dodge dealer, oldest dodge dealer, On the Go: Rockville Pike and Car Culture, Peerless Rockville, reed brothers dodge, Rockville car culture, rockville dodge dealer, Rockville History
About Reed BrothersI am a co-owner of the former Reed Brothers Dodge in Rockville, Maryland. Lewis Reed, the founder of Reed Brothers Dodge was my grandfather. We were a family-owned and operated car dealership in Rockville for almost a century. I served in the United States Air Force for 30 years before retiring in the top enlisted grade of Chief Master Sergeant in July 2006. In 2016, I received the Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville for documenting the history of Reed Brothers Dodge in both blog and book format. This distinguished honor recognizes outstanding achievement by writers, educators, and historians whose work has heightened public awareness of Rockville’s architectural and cultural heritage, growth and development.
A Warm Welcome to our Blog!
My name is Jeanne Gartner and I am the author of this blog. Lewis Reed, the founder of Reed Brothers Dodge was my grandfather. We were a family-owned and operated car dealership in Rockville, Maryland for almost a century.
Reed Brothers was franchised as a Dodge dealership in October 1915; less than one year after the first Dodge automobile rolled off the assembly line. Lewis Reed and his brother Edgar, were the first to sell Dodge cars in Montgomery County Maryland. Reed Brothers is recognized as the oldest dealership under the same family ownership in Maryland, and one of the oldest in the entire nation.
The blog highlights an historic timeline that showcases the company’s history, how Reed Brothers Dodge came into being, and how the company overcame the inevitable changes and challenges throughout almost a century of being in business.
Lewis Reed was also a well-known photographer in Montgomery County. The blog provides a century of knowledge and information extending beyond the automobile. There are 200+ posts that gives a snapshot of what life was like more than 100 years ago.
Business longevity is something to celebrate and share. I created this blog for readers to gain insight into our history and look back at what contributed to its success.
I look forward to sharing our family business history with you.
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