Feature – “On the Go: Rockville Pike and Car Culture” by Peerless Rockville
It was 100 years ago that Lewis Reed signed a franchise agreement with brothers Horace and John Dodge in Detroit. Since then, the business that Lewis Reed founded grew and transformed into Rockville’s oldest family-owned and operated Dodge dealership.
As a part of Peerless Rockville’s “On the Go: Rockville Pike and Car Culture” lecture series, Peerless Rockville Historian, Dr Teresa Lachin offered a glimpse into the history of Reed Brothers Dodge as one of the City’s oldest and longest lasting automobile businesses. Reed Brothers Dodge operated from two locations on Rockville Pike for 97 years.
Pictured below is the brochure of the “On the Go: Rockville Pike and Car Culture” lecture series. (click images to enlarge)
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Tags: automobiles, cars, dodge, historic rockville dodge dealer, oldest dodge dealer, On the Go: Rockville Pike and Car Culture, Peerless Rockville, reed brothers dodge, Rockville car culture, rockville dodge dealer, Rockville History
About Reed Brothers
I am a co-owner of the former Reed Brothers Dodge in Rockville, Maryland. Lewis Reed, the founder of Reed Brothers Dodge was my grandfather. We were a family-owned and operated car dealership in Rockville for almost a century. I served in the United States Air Force for 30 years before retiring in the top enlisted grade of Chief Master Sergeant in July 2006. In 2016, I received the Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville for documenting the history of Reed Brothers Dodge in both blog and book format. This distinguished honor recognizes outstanding achievement by writers, educators, and historians whose work has heightened public awareness of Rockville’s architectural and cultural heritage, growth and development.A Warm Welcome to our Blog!
Welcome to the Reed Brothers Dodge History blog, an award-winning online archive dedicated to preserving and sharing the rich history of Reed Brothers Dodge of Rockville, Maryland and its significant role in Montgomery County’s development. Recognized by Peerless Rockville for excellence in historical preservation, this site chronicles more than a century of history, community service, and automotive progress. Designed as a chronologically organized, expanded record, the blog documents the remarkable story of Reed Brothers Dodge from its founding to its lasting impact on the local and regional landscape.
My name is Jeanne Gartner, and I am the author and curator of this blog. Lewis Reed, the founder of Reed Brothers Dodge, was my grandfather. Through his extensive photographic archive and business records, I have been able to document and interpret the enduring legacy of this family enterprise and its place within Maryland’s broader industrial and cultural heritage.
Each post is meticulously researched to present an authentic view of local history, early transportation, and the entrepreneurial spirit that helped shape both the region and the American automotive landscape. The blog stands as a tribute to Lewis Reed’s vision and a resource for historians, educators, and anyone interested in the preservation of our shared past.
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