December 8, 2013  

Creed of A Dodge Brothers Salesman

The man responsible for much of the early Dodge Brothers advertising was George Harrison Phelps. Among other things, George Phelps wrote “The Creed of A Dodge Brothers Salesman” which embodied the Dodge Brothers philosophy in manufacturing and selling cars:

Creed of Dodge Brothers Salesman Spirit Lake Beacon Thursday, May 13, 1915

from Newspaperarchive.com – Spirit Lake Beacon Thursday, May 13, 1915

Dodge Brothers advertising was renowned for its simplicity. Sales brochures in 1914-15 and 1916 used the slogan, “It Speaks for Itself.”

It Speaks for Itself

Advertisements in 1916 emphasized the growing acceptance of Dodge Brothers care by the public. The campaign began with “A Year’s Growth of Good Will”, published on January 1, 1916. 

A Year's Growth in Good Will

Source: “The Dodge Brothers”, The Men, The Motor Cars, and The Legacy

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Unknown's avatar

About Reed Brothers

I am a co-owner of the former Reed Brothers Dodge in Rockville, Maryland. Lewis Reed, the founder of Reed Brothers Dodge was my grandfather. We were a family-owned and operated car dealership in Rockville for almost a century. I served in the United States Air Force for 30 years before retiring in the top enlisted grade of Chief Master Sergeant in July 2006. In 2016, I received the Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville for documenting the history of Reed Brothers Dodge in both blog and book format. This distinguished honor recognizes outstanding achievement by writers, educators, and historians whose work has heightened public awareness of Rockville’s architectural and cultural heritage, growth and development.

One response to “Creed of A Dodge Brothers Salesman”

  1. Wolfgang Grabmüller's avatar
    Wolfgang Grabmüller says :

    Hallo,

    i am selv driving a Dodge Victory built in 1928,

    best regards Wolfgang

    Reply

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