Halpine / Lenovitz Store at 1600 Rockville Pike, 1910
Halpine / Lenovitz General Store at Rockville Pike and Halpine Road, 1910. Photo taken by Lewis Reed.
The Halpine Store, also known as the Lenovitz General Store, was built on Rockville Pike in 1898, taking advantage of the prime location on the trolley and railroad lines and the Pike. The store sold food, gasoline and other items to locals and Pike travelers. There is a young African American man standing in front of the store. Note the telephone or telegraph poles, and the trolley tracks paralleling the road. The nearby Halpine railroad station also brought customers to the area, and the store became the social/community gathering place for the Halpine area.
The proprietors, Benjamin and Anna Lenovitz, lived on the second floor. The building burned in 1923 and a new fire-resistant brick building was rebuilt in its place. This building, at 1600 Rockville Pike, became a Radio Shack, selling computers and electronics.
Source: Maryland Historical Trust
On the Self-Publishing Horizon … Again!
I’m excited to announce that for the last year or so, I’ve been thinking about self-publishing a photo book specific to my grandfather, Lewis Reed, with a working title of, “Lewis Reed Photograph Collection (1898-1960).” Looking back at photography from the past is a fascinating experience for me, and with a newfound interest in history, the curious part of me wants to learn more: When was the picture taken? Where? What is it? Who’s in it? The majority of his photos are more than 100 years old and many are lacking labels and/or dates, which requires quite a bit of research and a little photo detective work on my part.
With that in mind, I will be frequently spotlighting photographs that may not directly pertain to the history of Reed Brothers Dodge, but will have a lot to do with it’s founder, Lewis Reed. I will not try to be an historian; I will post photos and supply a few paragraphs of context. Many photographic images in this collection have never before been seen publicly in print and will be available in this book for the first time.
I’ve been sitting on this post for a few weeks, timid to hit the ‘publish’ button. Likely because the size of the project is overwhelming and committing to it is a bit daunting (although exciting at the same time). It doesn’t help that as the ambition of my projects and goals increase, so too, can self-doubt. Below is the Draft Table of Contents for the book, which I’m sure will see some revisions as I progress.
Having said that, I will be switching my focus and time to mostly photo identification and researching/writing for the book.
Time to get to work!
Draft Table of Contents
Lewis Reed Shows Off His “Photoshopping” Skills… 100 Years Ago
If you take a look at the state of photography today, such as the advances of digital cameras and the artful image manipulation by Photoshop, it is easy to forget that back in the 1900s photographers couldn’t just go into a computer program and change their images any way they wanted. They did what they could with the tools they had. Double image exposure was one tool Lewis Reed had in his photography tool belt. He was doing crazy things to images and creating humorous effects over 100 years ago. With double exposure technique, you could create certain effects like placing the same person on both sides of a picture simultaneously. Photographs were pieced together in the darkroom from separate photographs.
Below are eight (circa 1920s) photographs from Lewis Reed’s collection that will make you do a double take. No digital manipulation here. (click on photos to enlarge)
A double exposure image of Lewis Reed’s brother, Edgar, seated on both sides of a table.
Lewis Reed standing on both sides of a steamroller
Another double exposure wonderment. Wanna Fight?
Oh No! What on earth are they doing? I don’t know, but this one is epic.
Don’t Shoot! Lewis Reed is standing both front left and front right in this photo
Surrealistic, ghost-like effect of Lewis Reed standing next to a tree in the middle of train track.
More “photoshop” fun. Lewis Reed pushing the same man in baby carriage on both sides of the photo.
It’s a bird, it’s a plane .. no, it’s a man up in a tree!
Forget Valentine’s, Happy Ferris Wheel Day!
Ferris Wheel at Rockville Fair, circa 1920s. Photo by Lewis Reed
Did you know that February 14th is not only Valentine’s Day, but also Ferris Wheel Day? This unofficial national holiday is held on this day to honor the birth of the inventor of the Ferris Wheel, George Washington Gale Ferris, Jr. What better way to celebrate Ferris Wheel Day than enjoying this old photograph of the Ferris Wheel taken at the Rockville Fairgrounds, courtesy of Lewis Reed. The fairgrounds were just outside Rockville, about where Richard Montgomery High School is today. The Fair lasted four days, from August 21st to the 24th, and drew visitors from local counties, Washington, and Baltimore.
For the singles and the “enough already with the Valentines”, here is your perfect alternative excuse. Go wish all your friends and family a Happy Ferris Wheel Day!
Judge’s Commentary, Writer’s Digest Self-Published e-Book Awards
I entered the 5th Annual Writer’s Digest Self-Published e-Book Contest, exclusively for self-published e-books. I didn’t win an award, but all entries received a review from a publishing professional which I am proud to share below:
Entry Title: Portrait Of An Automobile Dealer Third Edition
Author: Jeanne T. Gartner
Entry Category: Life Stories
Judge’s Commentary:
Portrait of an Automobile Dealer Third Edition is a loving tribute, told with pictures and documents, of a family automobile business that almost made it to 100 years. It is obvious author Jeanne T. Gartner spent much time and effort on this encyclopedic history of Reed Brothers Dodge in Rockville, Maryland. Spanning nearly a century, she chronicles their humble beginnings in 1915 until their forced closure in 2012. An historic timeline, family photos, clippings and more provide extensive documentation. It is well-organized and each photo is carefully labeled. The granddaughter of the original founder Lewis Reed, the author also seems to have a grasp of the basics of nonfiction writing. Family members, locals and friends may find something of interest here, although casual readers may pass it by. Fans of corporate or company histories might also find it to be of interest.
Thank you for the privilege of reading your book! And bravo on all your hard work!
The book “Portrait Of An Automobile Dealer, Third Edition” is available through Blurb.com print-on-demand bookstore. If you would like to check out the hard copy book or purchase a copy, please visit: http://www.blurb.com/b/8514165-portrait-of-an-automobile-dealer-third-edition
As a special thank you to all the readers of this blog, this book has been placed online for everyone to enjoy for free. A complimentary eBook available for Amazon Kindle Fire, Apple iPad, Android devices, and Mac or PC computers is also available through Blurb: http://www.blurb.com/b/8514165-portrait-of-an-automobile-dealer-third-edition?ebook=653481
Note: It’s worth noting that Print-On-Demand (POD) books, are usually more expensive per copy than a book printed via offset printing. That’s because offset printing (the method used for most mass-produced books found in bookstores) requires a minimum order of 500-1,000 copies. Print on demand, on the other hand, needs only a minimum order of one copy. The smaller scale and different workflow results in a higher cost per book, since books are only printed when they are ordered. This book is not marked up for profit; but sold at base price.
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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