Tag Archive | Reed Brothers Dodge History

Happy Valentine’s (and Ferris Wheel) Day!

1920s ferris wheel

Ferris Wheel at Rockville Fair, circa 1920s. Photo by Lewis Reed

Did you know that February 14th is not only Valentine’s Day, but also Ferris Wheel Day? This unofficial national holiday is held on this day to honor the birth of the inventor of the Ferris Wheel, George Washington Gale Ferris, Jr. What better way to celebrate Ferris Wheel Day than enjoying this old photograph of the Ferris Wheel taken at the Rockville Fairgrounds, courtesy of Lewis Reed. The fairgrounds were just outside Rockville, about where Richard Montgomery High School is today. The Fair lasted four days, from August 21st to the 24th, and drew visitors from local counties, Washington, and Baltimore.

For the singles and the “enough already with the Valentines”, here is your perfect alternative excuse. Go wish all your friends and family a Happy Ferris Wheel Day!

Montgomery History Tuesday Talks Lecture Series

Mark your calendars for my upcoming Tuesday Talk on January 7, 2020! My PowerPoint presentation is approx 40 minutes in length and will follow the dealership’s 97-year historic timeline. More than 100 photographs are featured, 70 of them rare, historic images taken by the dealership’s founder, Lewis Reed.

The presentation will coincide with a new online exhibit about Reed Brothers Dodge, launching on Montgomery History’s website on January 7.

Montgomery History Tuesday Talks

Step Into Christmas Past at Reed Family Home

Lewis Reed Family home

Lewis Reed’s craftsman-style home, looking rather solitary on a snowy day. Photo by Lewis Reed.

The following photos from Lewis Reed’s collection are a fabulous glimpse into Christmas inside the Reed family home at 301 North Frederick Avenue in Gaithersburg, Maryland. It was not a huge house, a modest Sears and Roebuck craftsman-style home built in 1926. Some of my earliest memories are visits to this home as I spent a lot of time there during my childhood.

A lot of people assume that the traditions we follow have looked pretty much the same since their inception but, in most cases, like everything else in life, Christmas has definitely changed over the years.

George Washington snowman

Snow on the ground means it’s time for building a (presidential) snowman. This photo is Lewis Reed and the snowman he built of George Washington.

The trees were big back then and always fresh. They went right to the ceiling and were very wide. Early Christmas trees were generally fastened onto a flat board surrounded with fence-rails, snow villages and carpeted with cotton blankets of snow. Lots of tinsel and strings of popcorn garnish the trees.

vintage Christmas tree

A small snow scene with what appears to be a miniature church is arranged at the foot of the Christmas tree. A popcorn garland adorns the tree. Photo by Lewis Reed

vintage Christmas tree

No room for a star on the top of this tree! And just look at those big Santa and Angel dolls. A miniature church with picket fence is arranged at the base of the tree. Photo by Lewis Reed

Below are photos of Lewis Reed’s snow village set up under the Christmas tree decorated with vintage ornaments, tinsel, and lights. I used to have a ton of fun helping my grandfather set up the miniature landscapes with the varied figures, little houses, and trees at Christmastime each year. It seemed like a holiday village right out of a storybook.

1900s Christmas village

A rustic picket fence is used to set off the village display. Photo by Lewis Reed

The snow villages were set up in Lewis Reed’s basement on top of a big table beneath a small Christmas tree. He made the snow scenes entirely by hand using wire-covered cardboard and balled up paper to make hills and pathways. The little houses and figurines would fit into the landscape with cotton ‘snow’ all around; and lights would be wired underneath. It was just amazing to me.

1900s Christmas village

Little houses, churches, fences, trees, and pathways were added to the scene. Some of the houses have charming light effects in the windows. Photo by Lewis Reed

These Christmas villages were precursors of the Holiday Villages that were made popular by Dept. 56 that you see today.

1900s Christmas village

Old-fashioned lights can be seen on the tree, along with lit windows in the houses. Photo by Lewis Reed

Looking back on these memories now in my adult mind is like watching my favorite Christmas movie. They are memories of my grandparents house at Christmastime, and are ones I will always treasure.

Have a Safe & Happy Thanksgiving

Happy ThanksgivingEver seen two turkeys driving a car? 😀 It is probable that these guys know what’s coming and are leaving town in their classic automobile.

Wishing all my friends, followers, and visitors to this blog a warm and wonderful Thanksgiving with family and friends! For those who are traveling, I wish you a safe trip.

With best wishes,
Jeanne Gartner, Blog Author

Happy Birthday to Lewis Reed, Founder of Reed Brothers Dodge

Lewis Reed

This ca. 1965 photo of Lewis Reed was taken in the new car showroom at Reed Brothers Dodge original location at the triangle at Veirs Mill Road and Rockville Pike.

Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge. When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.

Lewis Reed was just 27 years old when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility less than one year after the first Dodge automobile rolled off the assembly line.

Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.

Before becoming interested in automobiles, Lewis Reed was one of the original employees of the Computing-Tabulating-Recording Company, a Georgetown-based manufacturing firm that eventually became International Business Machines, Inc. He received his automotive training at the Pierce-Arrow factory in Buffalo, New York, the Dodge Hamtramck and Hudson Motor Car factories in Detroit, Michigan and the Washington Auto College.

A Charter Member and Past President of the Gaithersburg-Washington Grove Volunteer Fire Department, Lewis Reed was also a member of the advisory board of the Rockville branch of the First National Bank of Maryland, and belonged to the Masonic Lodge of Rockville, the Pentalpha Chapter of the Eastern Star, and the Rockville Rotary Club.

At his death on January 28, 1967 at the age of 79, the Senate of Maryland passed Senate Resolution No. 10, expressing “the deepest regret and sympathy of every member of this body,” describing Reed as “a kindly and loyal person completely devoted to his duties” which he carried out “with fairness and human understanding.” The resolution was sponsored by Senator Thomas M. Anderson, Jr. and Senator Louise Gore.

Dodge StreetWhen you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. Reed Brothers Dodge occupied two locations, the original at the Veirs Mill Road and Rockville Pike intersection and the second at 15955 Frederick Road in front of the Shady Grove Metro.

Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. Today, Bainbridge Shady Grove Metro Apartments pays homage to the oldest Dodge dealership in Maryland with commemorative art on the former site of the iconic Reed Brothers dealership.

Bainbridge Shady Grove Metro Apartments

Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. But a sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps, and the fender of a 1957 Dodge pickup truck.