Montgomery Magazine Wheels and Deals Feature
Reed Brothers is very proud and honored to be featured in the month of August/September 2022 Montgomery Magazine, “Then & Now” section. The black and white photograph above shows the expansion of Reed Brothers Dogde showroom and Gulf Gasoline Station that took place in 1941. At about the same time as the gas station was remodeled, Lewis Reed split up the Sales and Parts and Service operations by constructing a complete new building that was located at the intersection of at Montgomery Avenue and Dodge Street.
A closer look at the photo reveals the price of gasoline as 15 cents. On the right attached to a telephone pole is a sign pointing the way to Olney. In addition to the Gulf signage there is a small, barely visible sign below that promotes, “Clean Rest Rooms”.
The color photograph above, is the dealership’s location today, now known as Veterans Park. In the 1970s, the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen Rt 355 and donated the remaining sliver to the City. The State of Maryland named the connector street behind the dealership’s original location “Dodge Street” following the dealership’s 1941 expansion.
Montgomery Magazine is a lifestyle magazine, with timely articles on county leaders, entertainment, sports, neighborhood and restaurant profiles, entrepreneurs, historic landmarks then and now, plus seasonal special sections of local interest.
Find the issue online at: http://digital.montgomerymag.com/issues/August-2022/index.html
On the Self-Publishing Horizon … Again!
I’m excited to announce that for the last year or so, I’ve been thinking about self-publishing a photo book specific to my grandfather, Lewis Reed, with a working title of, “Lewis Reed Photograph Collection (1898-1960).” Looking back at photography from the past is a fascinating experience for me, and with a newfound interest in history, the curious part of me wants to learn more: When was the picture taken? Where? What is it? Who’s in it? The majority of his photos are more than 100 years old and many are lacking labels and/or dates, which requires quite a bit of research and a little photo detective work on my part.
With that in mind, I will be frequently spotlighting photographs that may not directly pertain to the history of Reed Brothers Dodge, but will have a lot to do with it’s founder, Lewis Reed. I will not try to be an historian; I will post photos and supply a few paragraphs of context. Many photographic images in this collection have never before been seen publicly in print and will be available in this book for the first time.
I’ve been sitting on this post for a few weeks, timid to hit the ‘publish’ button. Likely because the size of the project is overwhelming and committing to it is a bit daunting (although exciting at the same time). It doesn’t help that as the ambition of my projects and goals increase, so too, can self-doubt. Below is the Draft Table of Contents for the book, which I’m sure will see some revisions as I progress.
Having said that, I will be switching my focus and time to mostly photo identification and researching/writing for the book.
Time to get to work!
Reed Brothers Dodge Featured in Montgomery Magazine
Reed Brothers is very proud and honored to be featured in the month of April/May 2017 Montgomery Magazine, historic landmarks “Then & Now” section. The black and white photograph above is Reed Brothers Dodge located at its original location in Old Rockville at the triangle at Veirs Mill Road and Rockville Pike – close to 100 years ago – with “That Good Gulf” gasoline drive-through filling station and Dodge Brothers Motor Car and Graham Brothers Truck signage. The Alemite sign in front indicates that Reed Brothers also sold and used the Alemite lubricating system.
In 1918, the Gulf Refining Co. adopted a brick and tile roof station with canopy supported by four brick columns covering two front driveways. “That Good Gulf” was one of the Company’s marketing slogans for a number of years during the twenties and thirties. The second story was added to the showroom with a glazed front looking out onto Rockville Pike on the right. The photo was taken by Lewis Reed in the late 1920s. Note the unpaved dirt road on Rockville Pike and trolley tracks running past the dealership. (click on images to enlarge)
The color photograph above, is the dealership’s location today, now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen 355 and donated the remaining sliver to the City. The state named the connector street behind the dealership’s location “Dodge Street” because Reed Brothers Dodge dealership was located there for more than 50 years.
Montgomery Magazine is a lifestyle magazine, with timely articles on county leaders, entertainment, sports, neighborhood and restaurant profiles, entrepreneurs, historic landmarks then and now, plus seasonal special sections of local interest.
Find the issue online at: http://www.montgomerymag.com/MM_Newsletters.html









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