Rare 1920s Aerial Photos of Reed Brothers Dodge
A retrospective of Lewis Reed’s rare aerial photographs of Reed Brothers Dodge dealership and images of Rockville Maryland circa 1920s – 1930s. With photography for a hobby, one that began even before automobiles were around, Lewis Reed amassed a large library of photographs showing Montgomery County in the early 20th century. Many of his photographs are now part of the Montgomery County Historical Society photo archives.
Lewis Reed was not an aviator, but he obviously saw great potential in taking photographs from the air. The aerial photographs below were taken by Lewis Reed sometime during the 1920s and 30s and are quite possibly some of the earliest known aerial photographs taken of Rockville. (click on images to enlarge)
Aerial view of Reed Brothers Dodge circa 1936 with canopied Gulf Gas Station. A two-story house stands behind the dealership.
Later aerial view showing the used car lot where previously stood a two-story house. St Mary’s Church at lower portion of photo. The connector street behind the dealership was later named “Dodge Street” in honor of Lewis Reed because his dealership was located there for so many years (1914-1970).
1920s – Original Reed Brothers facility with St Mary’s Church and Cemetery at upper portion of photo. The road at the bottom is Rockville Pike.
1920s – Original Reed Brothers facility at the intersection of Veirs Mill Road and Rockville Pike. “Pigeon Bridge” on Veirs Mill Road is at the top of the picture. Note the unpaved dirt road.
An early 1920s aerial view looking over Rockville. Red Brick Courthouse tower can be seen top left.
This 1920s aerial image of Rockville appears to be the opposite perspective as the one above. Confederate Monument is visible in the triangle at bottom left and the Red Brick Courthouse tower is across the street on the right.
Vintage Newspaper Ads
These vintage newspaper ads from Lewis Reed’s Rockville Garage were found on NewspaperARCHIVE.com, the largest historical newspaper database online. Prior to the advent of television and radio advertising, print media was the most popular form of advertising and most car ads were black and white.
The very first advertisement below, distributed by the Oldsmobile Sales Company in the Sunday, June 29, 1919 edition of The Washington Post is the very first ad in which the Rockville Garage appeared. Dealers are listed in fine print at the bottom: note Rockville Garage, Rockville, Md, which is highlighted in yellow.
Initially, Reed Brothers sold Oldsmobile and Hudson, along with Dodge. (click on images to enlarge)
Rockville Garage – The Washington Post – Sunday, June 29, 1919, Washington, District Of Columbia
Rockville Garage – Washington Post, The – Sunday, July 11, 1920, Washington, District Of Columbia
Rockville Garage – The Washington Post, Sunday, July 04, 1920, Washington, District Of Columbia
Rockville Garage – The Washington Post Sunday, July 18, 1920, Washington, District Of Columbia
Rockville Garage – The Washington Post Sunday, August 08, 1920, Washington, District Of Columbia
Rockville Garage
1916 Rockville Garage
Many early car dealers grew out of existing garages. Lewis Reed became a partner in Rockville Garage with Robert L. and Griffith Warfield. The Warfield Brothers had purchased this building in July 1915, from Lee Ricketts and Sons who had the Overland Agency. The business continued to operate under the old name until it was changed at the suggestion of the late Judge Edward Peter shortly after Edgar Reed joined his brother.
The first shop force of Rockville Garage consisted of Lewis Reed, Philip Reed and (first name unknown) Long. A third brother, Philip Reed, came to work for them in 1916 as a mechanic until 1944. A mechanical aptitude was necessary to be a dealer in the early 1900’s. When the cars were shipped to the dealer from the manufacturer they were only partially complete and they needed final assembly, so the new dealer quickly became skilled at repair.
Lewis Reed, Philip Reed and (first name unknown) Long.
Lewis Reed received his training at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College. Pierce-Arrow was once one of the most recognized and respected names in the automobile industry. For 38 years, the Pierce-Arrow Motor Car Company in Buffalo, New York, produced some of the finest automobiles made.
1916 – The original owners of Rockville Garage. From left: Roy Warfield – Lewis Reed – Griffith Warfield
In 1918, Lewis Reed bought out Rockville Garage from the Warfield’s and changed the name to Reed Brothers Dodge. Reed Brothers Dodge was the first to sell Dodge cars in Montgomery County, Maryland. Initially, Reed Brothers sold Oldsmobile and Hudson, along with Dodge. Later they became Dodge Plymouth dealers.
1917 Rockville Garage
1918 Two Story Addition to Original Shop. View From Rear
1918 Two Story Addition to Original Shop. View From Side
Farming Out Business
During World War II, Reed Brothers Dodge had no new cars to sell for three and a half years. When manufacturers halted car production and many dealers went bankrupt, Lewis Reed converted his car showroom into a display room and sold GE washing machines and other large appliances to fill the gap. After the end of World War II, the car boom came and the automobile assembly lines were back in action. The first car after the war was the 1946 Dodge, which sold for about $800.
Car salesmen back in the 1940s would drive as far as 35 miles to deliver cars to their spread-out farmer customers. Lewis Reed allotted specific sales territory to his salesmen in four different directions from the dealership. The salesmen spent all day in the outlying areas, because the farm people in Poolesville, Rockville, Barnesville and Spencerville had no time to go to a showroom. Lee Gartner (Lewis Reed’s son-in-law) spent his summers on his grandfather’s farm and it was Mr. Lewis Reed who brought his grandfather’s car to him. Three of the four salesmen at the time were Francis O. Day, Raleigh S. Chinn and Benjamin Thompson.
At that time, Reed Brothers was selling about eight new cars a month and most sales resulted from knocking on people’s doors. It was direct person to person sales contact, relationship building and trust – all built and sealed on a handshake.
1920s Double Image Photos by Lewis Reed
If you take a look at the state of photography today, such as the advances of digital cameras and the artful image manipulation by Photoshop, it is easy to forget that back in the 1920s photographers couldn’t just go into a computer program and change their images any way they wanted. They did what they could with the tools they had. Double image exposure was one tool Lewis Reed had in his photography tool belt.
With double exposure technique, you could create certain effects like placing the same person on both sides of a picture simultaneously. Very hard to believe these images were not created using Photoshop, they are just too cool. No digital manipulation here.
Below are some vintage (circa 1920s) double image photographs from Lewis Reed’s collection (click on photos to enlarge):
Lewis Reed standing on both sides of a steamroller
Another double exposure wonderment. Wanna Fight?
Oh No! What on earth are they doing? I don’t know, but this one is epic.
Don’t Shoot! Lewis Reed is standing both front left and front right in this photo
Books
Related Resources
Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
Recent Comments