Reed Brothers Dodge Featured in May 2015 Norris-Banonis Automotive Calendar
Reed Brothers is very proud and honored to be featured in the month of May 2015 Norris-Banonis Automotive wall calendar, “Broken Down Heroes”. “Broken Down Heroes”, a name that comes from the Jack Kerouac novel “On the Road,” is a product that Bob Christy has been working on since 1998, and has an extensive collection of images, ranging from a 1918 Willys-Overland to a 1969 VW Bug.
2015 Broken Down Heroes Cover
The top part of the calendar features Bob Christy’s photo of an old abandoned 1952 Dodge Coronet resting under a tree just south of Columbus, Ohio. (click on calendar image below twice to enlarge). The main part of the calendar features a photograph of Lewis Reed and a small snippet of history.
1915: Lewis Reed opened a Dodge Dealership in Rockville, Maryland. When his brother Edgar returns home from WWI, he gives him 1/3 interest. Eventually, the Reed Brothers will carry Hudson, Oldsmobile, Goodyear Tires, and General Electric Appliances. They will also open the first Gulf brand gasoline station in the area.
At the bottom of the calendar, there is a photo of the 1936 Reed Brothers Dodge canopied Gulf Gas Station and Lewis Reed’s original 1915 Rockville Garage.
For the trivia buff and historians, special dates in automotive history is included throughout. For each featured vehicle, the period dealership information and advertisements are included. These unique calendars also include the Norris-Banonis Group trademarked “U-Auto-Know” facts and details that set them apart from any other calendar on the market.
The calendar is available for purchase on Norris-Banonis.com or on Amazon.com.
Feature – “On the Go: Rockville Pike and Car Culture” by Peerless Rockville
It was 100 years ago that Lewis Reed signed a franchise agreement with brothers Horace and John Dodge in Detroit. Since then, the business that Lewis Reed founded grew and transformed into Rockville’s oldest family-owned and operated Dodge dealership.
As a part of Peerless Rockville’s “On the Go: Rockville Pike and Car Culture” lecture series, Peerless Rockville Historian, Dr Teresa Lachin offered a glimpse into the history of Reed Brothers Dodge as one of the City’s oldest and longest lasting automobile businesses. Reed Brothers Dodge operated from two locations on Rockville Pike for 97 years.
Pictured below is the brochure of the “On the Go: Rockville Pike and Car Culture” lecture series. (click images to enlarge)
Update: “Light Dodger” Sculpture Project by Tj Aitken
“Light Dodger” is close to completion. Here are shots from the lighting tests. The large glass pieces should go in next week (shown with surrogate panels). For scale, note Sculptor, Tj Aitken’s face in the smaller opening!
Street Hemi Lamps are complete and ready to go to the east coast for installation. The lamps are 8 feet high with concrete cam bases case with a custom formula that should not be taken for granite. The rods are powder coated steel. The aluminum clad, 1/2 inch thick, glass globes on top have been re-purposed from an old manufacturing facility. A row of these will grace the promenade near the Light Dodger sculpture. This grouping of 6 is 18ft x 4ft x 8ft high.
Lewis Reed Photo: Rockville Courthouse 1914
Red Brick Courthouse 1914. Photo by Lewis Reed
This special post is a part of a new blog feature called, “Rockville’s Past Through the Lens of Lewis Reed”. It doesn’t have anything to do with Reed Brothers Dodge, but it does have a lot to do with it’s founder, Lewis Reed. With photography for a hobby, one that began even before automobiles were around, Lewis Reed had amassed an extensive collection of photographs from historical locations in Maryland, Washington, DC and Virginia.
This photograph was taken by Lewis Reed circa 1914. The Red Brick Courthouse was constructed in 1891 at a cost of $50,000.
Inscription. Montgomery County’s third courthouse. Built in 1891 the “Old Red Brick Courthouse” has become the symbol and architectural monument of old Rockville. Designated a historic building on July 19, 1965 by the Montgomery County Historical Society, Inc.
Featured Photos: Reed Brothers Service Dept circa 1960
Service Area
This photo of the inside of Reed Brothers Dodge service area was taken circa 1960. At the time this photo was taken, the dealership was located at the intersection of Veirs Mill Road and Rockville Pike.
Along the back wall inside the service area is the entrance to the new car showroom, parts counter and the cashier’s window. The new car showroom and service department were connected by large double doors, which was how new cars were moved in and out of the showroom. Above the cashier’s window is a small door that opened into the parts department storage area for the stock of tires. Reed Brothers was also a Goodyear tire retailer.
The roof is supported by steel trusses, which keep the entire floor free of pillars and makes the movement of cars easier. Also, most of the light for the area is provided by skylights and windows.
Rear entrance to the Service Department on what is now known as “Dodge Street”
Sales and Service Departments on the corner of Rockville Pike and Dodge Street
Books
Related Resources
Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
Recent Comments