How Old Cars Were Heated
LaidLaw Motor Robes, The Evening Star, Washington, D.C. December 11, 1923
Nobody really thinks about it today. If your car is too cold, then simply switch on the “heater” and soon your car will be warm. However, it wasn’t always that way. What passengers did back then, in the early days of motoring, was bundle up as if one was outdoors. This meant heavy clothing, winter gloves and snow boots. It wasn’t long, however, before car makers realized that a few comforts, like heat in the passenger compartment, or even some type of heated seating, would help sell cars.
Circa 1920 Hudson Six with Maryland Dealer License Plate No. 618 on front. Photo by Lewis Reed
In order for occupants of early 1920’s cars to remain warm during the cold winter months, especially when it was snowing, it was necessary for them to dress warmly and cover themselves with blankets. Note the car in the photo below is mostly open-bodied, with no windows and certainly no heat. Tire chains are on the rear tires. I cannot say with any certainty, but I believe it is Lewis Reed’s car with his wife and baby daughter, Mary Jane, sitting inside all bundled up.
Buffalo Zoo Bear Pits, Buffalo, New York, ca. early 1920s. Photo by Lewis Reed.
While this had been the accepted way to do things for centuries, it did not take long for automotive engineers to realize that heat from the car engine could also be used to warm the interior of the vehicle. Heaters became standard equipment on the more expensive cars and over time they were fitted to most cars. You could buy and fit after market car heaters to suit cheaper cars like the Fords and Chevrolets.
There weren’t heaters in these old cars, so motorists had to really bundle up. Photo by Lewis Reed
Below are some advertisements from an Automotive magazine of 1922 that show the two different ways motorists used to keep warm – the rug and the heater.
LAIDLAW MOTOR ROBES
An essential appointment in your own car. A seasonable gift for a friend.
BEAUTIFUL AND COMFORTABLE
You have your car insured against every possible contingency of accident, fire, theft, etc.,—but how about its occupants– can you guarantee their comfort against winter’s storm and cold?
LAIDLAW MOTOR ROBES are COLD INSURANCE, you pay no premiums on their price, yet you receive protection of warmth, comfort and luxury.
LAIDLAW MOTOR ROBES are made in an infinite variety of color and fabric, lined or not, as you wish. Monogrammed at but slight additional cost. Prices exceptionally low. Quality exceptionally high. Order now for holiday gifts.
Comfortable Driving at Zero!
THE KINGSTON CAR HEATER stands between you and the coldest wind that blows. It is a heater that keeps your car warm at zero weather, that warms the car with pure, fresh air, that can be instantly adjusted to meet your wants, that is beautifully and substantially built — an ornament to any car.
Note the new low price
DEALERS everywhere should order their stock of Kingston Heaters at once. Last year when cold weather came the demand was so great that some orders were delayed. This year, with greatly increased production, with a finer heater, and with the new low price the sales of Kingston Heaters will break all records.
FORD Model Complete $3.75
Chevrolet, Overland, Dodge $5.00
Then & Now: Cherry Blossoms on the Tidal Basin
Time passes, but the cherry blossoms always come back. Seeing the cherry blossoms is a time-honored D.C. tradition that dates back to 1912, when Tokyo gifted 3,020 cherry trees to the U.S. in an act of friendship. While many of the original trees have been replaced, the Tidal Basin’s beauty has persisted for more than a century. Each spring, more than 1.5 million visitors descend upon Washington, D.C. each year to admire the 3,000-plus trees. The three-week-long National Cherry Blossom Festival, which runs from March 20 – April 14, 2019, is full of events that honor both American and Japanese cultures and represents a close bond forged between the two countries that began with Tokyo Mayor Yukio Ozaki’s gift of the trees back in 1912.
Here’s a great “then and now” comparison shot of the Cherry Blossoms on the Tidal Basin in Washington, D.C. from the 1930s and 2019.
Cherry Blossoms on the Tidal Basin (THEN): From Lewis Reed’s collection of photographs. Cherry blossoms in bloom along the Tidal Basin, circa 1930s with my mother, Mary Jane (Reed) Gartner.
Cherry blossoms in bloom along the Tidal Basin with my mother, Mary Jane (Reed) Gartner. Photo by Lewis Reed, ca. 1930s
Cherry Blossoms on the Tidal Basin (NOW): The “now” photo is a google image of approximately the same location… some 80 years later. According to the National Park Service, the 2019 cherry blossom peak bloom period began on April 1. The best viewing of the cherry blossom trees typically lasts four to seven days after peak bloom begins, but the blossoms can last for up to two weeks under ideal conditions.
Cherry blossoms in bloom along the Tidal Basin today.
Fun facts about Washington, DC’s cherry blossoms
- The first donation of 2,000 trees, received in 1910, was burned on orders from President William Howard Taft. Insects and disease had infested the gift, but after hearing about the plight of the first batch, the Japanese mayor sent another 3,020 trees to DC two years later.
- The first two trees were planted on the north bank of Tidal Basin in March 1912, and they still stand today. You can see them at the end of 17th Street Southwest, marked by a large plaque.
- It’s against the law to pick the cherry blossoms in Washington DC. While there aren’t any subtle wire fences or stern security guards like in a museum, any attempts to create your own corsage may very well land you a fine.
- The majority of the cherry blossom trees around the Tidal Basin are of the Yoshino variety. But another species, the Kwanzan, usually blooms two weeks after the Yoshino trees, giving visitors a second chance to catch the blossoms.
- The average lifespan of a cherry blossom tree is only 20 to 30 years, but nearly 100 of the original trees from 1912 still thrive at the Tidal Basin due to the maintenance of the National Park Service.
- No, they’re not all from 1912, reinforcements are sometimes necessary. New trees have been regularly planted, including in 1965, the late 1980s, 1999 and from 2002 to 2006, according to the NPS.
Iconic Advertising Slogans by Dodge
Like any major business that’s been around throughout the evolution of television advertising, Dodge has been on the point of many trends and gimmicks over the decades. At the same time, they’ve also set an advertising tone that challenges other manufacturers to try and keep up. Whether you’re a young buck or an ol’ timer, you’re bound to remember at least a few of these Dodge advertising slogans over the past five decades.
Through the years the ads have definitely improved from a timeless, artistic aspect; however the older ads definitely transport you back to a simpler time, both in the car world and in American history.
1. Dependability, The Dependables. (1920s–1967)
Capitalizing on their reputation, the Dodge Brothers used their name, “Dodge Brothers” followed by “Reliable, Dependable, Sound” to market their products. Devoted Dodge customers raved about the rugged construction, quality, and power of their vehicles. Buyers consistently commented that this was a car that could be depended upon. In a Dodge marketing stroke of genius, Theodore MacManus coined the word “dependability.” Dodge was using the term in advertising from around 1914, and by the 1930’s, the word was appearing in dictionaries, and soon found its way into common, everyday usage.
2. Dodge Fever. (1968–1969)
It was the fall of 1967, and for the 1968 model year, Dodge introduced the all-new second-generation Charger that was an instant hit with car buyers and would eventually become an iconic symbol of the muscle car era. In 1968, Dodge started the successful Dodge Fever campaign. A prospective buyer could check off the desired performance options when ordering a new Dodge, work out the terms for a manageable down payment and monthly installments, and drive out with one of the bumblebee striped Dodges. If a twin tail striped Charger R/T was purchased, the new owner now owned one of the “five from the hive” Dodges, which included the Swinger 340, Dart 340 GTS, Coronet R/T, Super Bee, and the Charger R/T. Picking up one of these Dodges authorized the owner to “Run with the Dodge Scat Pack,” which was always a cure for the fever.
3. Dodge White Hat Specials (late 1960s)
Banking on the height of the popular spaghetti westerns of the late 1960′s, Dodge launched the 1969 “White Hat Special” editions of their lineup. Named after the old Roy Rodgers maxim that, “The good guys wore the white hats,” the White Hat Specials were more about the look and comfort than say, the more performance heavy R/T packages. Vinyl tops, seats, light packages, wheel covers, and remote-controlled side-view mirrors were par for the course. The White Hat Special package was also made available on Darts, Polaras, and Coronets in addition to the sporty Chargers.
4. You Could be Dodge Material. (1970–1971)
Advertising has changed a lot over the years, but it doesn’t even feel like too long ago that this commercial for the 1970 Dodge Charger 500 was airing on the networks. Nowadays, though, a spot like this ends up being more hilarious than most of the ads that are intentionally funny. In this spot, you can see for yourself just how attractive the 1970 Dodge Charger really was. So much so that it could change your whole image, therefore causing you to leave your lady stranded on the beach.
5. That Thing Gotta Hemi?
The actor Jon Reep launched his career by uttering, “That thing got a Hemi?” in a Dodge Ram television ad. In the video, we see two scuzzy dudes in a scuzzy Plymouth Duster. They stop at a light and find themselves next to a gleaming Dodge Ram pickup—which in turn tows behind it a gorgeous, vintage Dodge Charger. The scuzzy passenger leans out of his window and asks, “Hey, that thing got a Hemi?” The Ram owner answers, “Yeah.” The scuzzy driver says, “Sweeeeeeeeeeeet,” and revs his engine. Cue green light. The pickup waxes the scuzzmobile. At the next light, the Ram driver turns to the Plymouth. “Did you mean the Charger?” he asks. ” ‘Cause, you know that’s got a Hemi, too.”
6. An American Revolution. (1982–1989)
If George Washington drove back in the 1700s, he would be driving a Dodge Challenger. At least that’s what a new commercial wants you to think. A running commercial for the Challenger, which debuted during the World Cup, shows Washington scaring off the Redcoats in the muscle car, effectively winning the American Revolution.
7. The Pride is Back (1980)
Lee Iacocca saves Chrysler. Reeling from the combined effects of a recession and a global energy crisis, in 1979 Chrysler was forced to seek government loan guarantees. Meanwhile, Chrysler chairman Lee Iacocca took the company’s case straight to the people in a series of television commercials. Looking straight into the camera, the legendary auto executive pitched the company’s new K-cars with total conviction, asserting, “America, if you can find a better car, buy it.”
Buyers took up Iacocca’s challenge, flocking to the showrooms to buy their own K-cars. Nearly one million Aries were sold (and another million Reliants), allowing Chrysler to pay off its loans a full seven years early. Soon Iacocca was back on the airwaves with another ad campaign. This one was called “The Pride Is Back.”
8. The New Dodge. (1992–2000)
In 1992, Dodge moved their performance orientation forward substantially with the Viper and all Dodge cars and trucks were shown in bright red ads. This was the first step in what was marketed as “The New Dodge”, which was an aggressive advertising campaign with a litany of new models, with television ads that pointed out the innovations in the vehicles and challenged their competitors.
9. Dodge. Different. (2000–2001)
“The New Dodge” signature was replaced by “Dodge Different”. Dodge found the way to success was to offer products that were bolder and more exciting than its competitors. In other words, by being different. It was the largest and most comprehensive print and television campaign in the company’s 85-year history.
10. Grab Life By The Horns. (2001–2007, mainly for Dodge truck market)
The slogan “Grab life by the horns” started appearing in Dodge commercials in 2001.
11. Grab life. (2007 – mid-June 2010, in Ram pickup truck ads)
The whole idea of ‘Grab Life’ as opposed to ‘Grab Life by the Horns’ kind of disenfranchises it from the Dodge Ram. The slogan shift was planned by Dodge to coincide with its car sales growth. The automaker is rolling out cars to circumvent the declining sales of pickups due to the volatile gasoline prices. If they cut off ‘by the horns,’ you’re less likely to think Ram and more likely to think maybe a Caliber or Avenger.
12. Never neutral. (2010–present)
The 2012 Dodge Charger advertisement called Never Neutral takes a swing at one of the major issues of the car industry: their tendency to take out driver involvement on the actual act of driving. The Never Neutral commercial says that the new model will always be an alternative to hands free driving, cars that park themselves, and to the unmanned car driven by a search engine company. In essence, the main point of Dodge’s new TV spot is to say that the 2012 Charger is a car made for driving, and for being driven in.
13. Guts. Glory. Ram. (2010–present, Ram Truck division)
“Guts. Glory. Ram,” with an old western theme—a perfect setting for what Ram suggests its brand portrays. Of course, the only forms of transportation back then consisted of horses, trains and wagons, but the spots foster the idea that if an automobile existed during these times of courageousness and survival, it would be the Ram pickup.
14. Wisdom (2014, commemorating Dodge’s 100-year anniversary )
In “Wisdom,” commemorating the century mark of the Dodge brand, a one-minute spot honored centenarians who laughed heartily and grinned big in front of the camera while handing out timely nuggets of wisdom on life and fast cars. “Live for now … Because life is good, you make it good.” Each person from the era when Dodge Brothers was still independent was identified by name and their birth year. The theme was simple but earnest: “You learn a lot in a hundred years … Here’s to the next hundred. Born Dodge.” So, here’s to putting the pedal to the metal … and never, ever forgetting where we came from. “Wisdom” was named 2015’s Automotive Ad of the Year during the 10th Nielsen Global Automotive Advertising Awards.
15. Born Dodge. (2014–present)
The Dodge car brand turned 100 years old in 2014. For this they released special 100th anniversary edition cars, re-designed the Charger and Challenger and released this epic commercial. Featuring timeless advice from people who’ve been around as long (or nearly as long) as the Dodge brand itself.
16. Domestic. Not Domesticated. (2016–present)
The tagline, “Domestic. Not Domesticated.” aims to capture the passion and attitude of Dodge. ‘Domestic. Not Domesticated.’ means that Dodge vehicles can handle grocery runs and recital pickups just as well as they can handle laps around the race track. You don’t have to sacrifice pleasure for practicality. You can have both.
Montgomery History Speakers Bureau Newest Addition: Reed Brothers Dodge History
I am very excited to announce that I have officially been added to the Montgomery History Speakers Bureau. My topic is, of course, “The History of Reed Brothers Dodge“. The PowerPoint presentation is approximately 40 minutes in length and highlights the dealerships historic timeline, which showcases how Reed Brothers Dodge came into being, and how the company overcame the inevitable changes and challenges throughout almost a century of being in business. More than 100 photographs are featured, 70 of them rare, historic images taken by the dealership’s founder, Lewis Reed.
Montgomery History can provide dozens of speakers on a wide variety of subjects connected with Montgomery County’s rich and long history. To schedule a speaker, please use this Contact page. Get to know the speakers by reading more about their backgrounds here.
About the Speaker’s Bureau:
This service is for business and professional groups, neighborhood associations, senior centers and residences, clubs, schools, religious institutions, civic groups, historical societies and museums, and other organized groups throughout Montgomery County and the greater Washington D.C. metro area.
Presentations are offered in the forms of lectures, slide shows (traditional and PowerPoint), music, portrayals and re-enactments in local history, and in the national history that is part of our local story.
The speakers and re-enactors are community historians and professionals trained in local history and public speaking; many have written books and articles on their chosen subjects. As part of the presentation, book signings and sales can be arranged, as can follow-up tours and visits to the sites discussed. Presentations can range from 30 to 60 minutes in length, and generally can be adapted to an organization’s specific needs.
Business longevity is something to celebrate and share. It is my great honor to join the talented league of speakers at Montgomery History, and I sincerely look forward to sharing our 97-year family business history.
Then & Now: Old Post Office and Clock Tower Washington, DC
Old Post Office and Clock Tower (THEN): Seen in the black & white photograph taken by Lewis Reed in 1910, is the Old Post Office building in Washington, D.C. The Old Post Office, listed on the National Register of Historic Places as the Old Post Office and Clock Tower and located at 1100 Pennsylvania Avenue NW in Washington, D.C., was begun in 1892, completed in 1899. It is the second-tallest structure in the nation’s capital, after the Washington Monument. Adjoining the building to the right is the E. H. Snyder Tailors Shop and Washington Utilities Company.
Old Post Office, 1910. Photo by Lewis Reed
Trump International Hotel and Clock Tower (NOW): Though DC residents might call it the Old Post Office out of habit, it now houses the Trump International Hotel. Even though it has been renovated into a luxury hotel, the Old Post Office Pavilion Clock Tower remains open to the public and run by the National Park Service.
Trump International Hotel and Clock Tower in Washington, DC today
Source: Wikipedia
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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