Lewis Reed Photos Featured on WETA’s “If You Lived Here” Rockville
Several of Lewis Reed’s photos were featured on a historical segment of “If You Lived Here” series on Rockville that aired on December 4, 2023 on WETA. While in Rockville, viewers learn about the history of Rockville, Maryland and the town’s transformation after World War II. The post-war era brought about a wave of growth and change.
This video is part of WETA’s house-hunting “If You Lived Here” series, which spotlights a wide array of neighborhoods and properties throughout the national capital area while celebrating each area’s history, culture, notable places and flavor. Hosts, best friends and longtime Washingtonians Christine Louise and John Begeny tour homes and communities with local realtors, exploring the D.C. Metro region one neighborhood at a time.
The following photos are screenshots of Lewis Reed’s photographs that appeared in the video. (click any image to view photo gallery)
Lewis Reed (at left) using a tripod and five-by-four box camera to shoot photos of an arriving B&O train near Germantown in 1913
Rockville B&O Railroad Station pictured here at the turn of the century.
Rockville Trolley car #596, 1908
Tenallytown and Rockville Pike Trolley Line, 1910
The “If You Lived Here” series is now WETA PBS’ most popular local show ever produced. Follow the link to watch the video of Episode 16 of Season 3 on WETA/PBS series, “If You Lived Here” Rockville.
Happy Birthday to Lewis Reed Founder of Reed Brothers Dodge
This ca. 1965 photo of Lewis Reed was taken in the new car showroom at Reed Brothers Dodge original location at the triangle at Veirs Mill Road and Rockville Pike.
Happy 136th birthday Lewis Reed! The founder of Reed Brothers Dodge was born on this day in 1887 in Darnestown, Maryland. In 1915, he founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.
Lewis Reed was just 27 years old when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility less than one year after the first Dodge automobile rolled off the assembly line. Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.
Lewis Reed was a member of the Gaithersburg Grace Methodist Church where he served as a member and Chairman of the Board of Stewards, a Lay Leader, and President of the Men’s Bible Class. He was one of nine original incorporators of the Gaithersburg-Washington Grove Volunteer Fire Department when it was created by charter in 1928. He was a Charter Member and Past President of the Gaithersburg-Washington Grove Fire Department and a member of the advisory board of the Rockville Branch of the First National Bank of Maryland. He belonged to the Masonic Lodge of Rockville, the Pentalpha Chapter of the Eastern Star and the Rockville Rotary Club. Before opening his Dodge dealership in 1915, Lewis Reed was one of the earliest and most prolific photographers in Montgomery County. Many of his photographs are now part of Montgomery History’s photo archives. Unsurprisingly, his love of both cars and cameras resulted in his taking numerous pictures of car culture all over the State of Maryland as it developed from infancy to supremacy.
Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were not only trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.
Active in the dealership daily until the day of his death, Lewis Reed passed on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed Senate Resolution No. 10, expressing “the deepest regret and sympathy of every member of this body,” describing Reed as “a kindly and loyal person completely devoted to his duties” which he carried out “with fairness and human understanding.” The resolution was sponsored by Senator Thomas M. Anderson, Jr. and Senator Louise Gore.
When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE Washing Machines, Westinghouse Radios, and other large appliances. Reed Brothers Dodge occupied two locations, the original at the Veirs Mill Road and Rockville Pike intersection and the second at 15955 Frederick Road in front of the Shady Grove Metro.
Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. Today, Bainbridge Shady Grove Metro Apartments pays tribute to the oldest Dodge dealership in Maryland with commemorative art on the former site of the iconic Reed Brothers dealership.
Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. A sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps, and the fender of a 1957 Dodge pickup truck.
A Special Veterans Day Tribute to Edgar Reed
Veterans Day is a time to recognize the veterans in our lives — to honor their service for our country and show them that we appreciate their sacrifices made in our behalf. World War I began on July 28, 1914 and later ended on November 11, 1918. In commemoration of Veterans Day, this very special post is in honor of the contributions Sergeant Edgar Reed made for our country during World War I.
Edgar Reed, partner with brother Lewis, in Reed Brothers Dodge. Photo taken ca. 1918 by Lewis Reed.
Edgar was a partner with his brother Lewis Reed, in Reed Brothers Dodge. I never got to know my great uncle Edgar like the rest of the Reed family, because he passed away the year after I was born. My mother told me she took me to the hospital right after I was born to meet Edgar, but of course, I have no recollection of that. I do, however, feel like I know him through all of the family stories and photographs I have spent archiving over the last 10+ years.
Edgar, center. Photo taken ca. 1918 by Lewis Reed.
Edgar at Hotel Cape May, New Jersey. Photo by Lewis Reed, 1918
On September 28, 1917 a draft for World War I began and the first 40 men reported for duty at the Montgomery County Court House in Rockville, Maryland. In the photograph below, cars are parked around the court house during the speech-making in the court room to drafted men. Montgomery County’s first recruits left Rockville by train for Camp Meade, Maryland on this same day. They each received a package of smoking tobacco and a rousing send-off from two thousand people after speeches at the courthouse, dinner at the Montgomery House Hotel, and a parade to the depot. About 160 Rockville men served in the eighteen-month war. One of those men was Rockville resident, Edgar Reed.
Montgomery County Court House. Note two tags on the cars; it was necessary to have DC as well as Maryland tags if the car was to be driven in DC. Photo by Lewis Reed, 1917.
Edgar Reed (1890–1951) was born in Darnestown, Maryland on October 17, 1890. On February 26, 1918 at the age of 27 years old, Edgar was enlisted into the U.S. Army as a Private. At this time, he lived on Montgomery Avenue in Rockville. He had been employed by R.W. Vinson, Rockville druggist for eight years.
On April 27, 1918, Edgar was promoted to the rank of Private First Class, and on February 14, 1919, he was promoted to Sergeant. According to “Maryland Military Men, 1917-1918”, Edgar served as a Sergeant in the U.S. Army Medical Corps from February 1918 to August 1919. He had been posted to GENERAL HOSPITAL NO. 16, NEW HAVEN, CONNECTICUT and GENERAL HOSPITAL NO. 11, CAPE MAY, NEW JERSEY.
The spirit of patriotic service which swept the country prompted many persons to offer their properties to the War Department for hospital purposes. These offers included buildings of every conceivable kind, such as department stores, private establishments, hospitals, and properties in large cities. It was found that many of these could be obtained and converted into hospitals much more expeditiously than barrack hospitals could be constructed, and at less cost.
The Surgeon General recommended that the War Department authorize the leasing of the Hotel Cape May in New Jersey for use as a general hospital on December 18, 1917. The Hotel Cape May was located on the Ocean Drive, at the eastern end of the city, and within 100 feet of the beach of the Atlantic Ocean. Opened first as GENERAL HOSPITAL NO. 16, the designation was changed to GENERAL HOSPITAL NO. 11, March 14, 1918. The enlisted personnel were quartered in tents which were located to the rear of the building.
At eleven o’clock on the eleventh day of the eleventh month in 1918, World War I fighting came to an end when an armistice between Germany and the Allied nations went into effect. On August 4, 1919, Edgar was transferred to the Demobilization Center at Camp Lee, Virginia and was honorably discharged on August 6, 1919.
Pictured below is Edgar Reed’s World War I draft card, signed and dated June 5, 1917.
Below is Edgar Reed and friends returning home on the train after the war ended wearing the World War I “Victory Medal” on their lapels.
Edgar Reed, right. Photo by Lewis Reed.
This photo captures the moment Edgar Reed (left) and friends arrived home from World War I. Photo by Lewis Reed.
Edgar was fortunate enough to survive World War I and to settle back in Rockville and enjoy a successful life and career in the automobile business. After returning from the war in 1919, Edgar joined his brother in the business and the name changed to Reed Brothers Dodge. Edgar was in the automobile business with his brother, Lewis, for 35 years until his death in 1951.
So while we honor all who served this Veterans Day, on this day, I salute you Edgar Reed, and thank you for your service to our country.
Sources:
U.S. Army Office of Medical History
Ancestry.com
Maryland Military Men, 1917-1918
What Halloween Looked Like 100 Years Ago
With Halloween just around the corner, I thought it would be fun to feature a special post how families celebrated Halloween 100 years ago. Thanks to the these photographs from Lewis Reed’s collection, we can travel all the way back to 1914.
At the turn of the century, women often wore their regular clothes topped with homemade masks. The first Halloween costumes were usually worn by women and reflected the idea of masquerades that was extremely popular in the early 1900s. People only began to buy manufactured costumes in the second and third decades of the 20th century.
Halloween, ca. 1914. These women are holding homemade Halloween masks for their upcoming celebration. Photo by Lewis Reed
Oh the good ol’ days, when wearing a mask was enough to be dressed up for celebrations! Do you know how your ancestors’ celebrated Halloween? Newspapers are a great source to get a better understanding of life in the past. This special post is a look back through newspaper articles and Lewis Reed’s photographs at how Halloween was celebrated 100 years ago.
Stocked Stores: Stores were stocked with all the Halloween supplies needed for a fun celebration. Below is an ad for costumes and masquerade suits for those participating in Halloween parties and other seasonal affairs.
The Washington Post, 30 October 1916
Dancing and Parties: Halloween parties and dancing were enjoyed by many. Some announcements even included a list of guests in attendance!
The Baltimore Sun, Nov 3, 1912
Here is the description of a Halloween party from the Society Section of the November, 1916 issue of The Evening Star (Washington, District of Columbia):
A Halloween party was given last evening… and a merry evening spent by those present. The reception hall, living and dining rooms were artistically decorated with autumn leaves, lanterns, chrysanthemums and orange and black streamers. The evening was spent in old-fashioned games, concluding with the entire assemblage gathering about an open fireplace in the dark, while the guests were led by a ghost through various parts of the darkened home. The evening’s entertainment concluded with music, dancing and the serving of refreshments.
This photo captures a moment from a Halloween party over 100 years ago and is equal parts amusing and creepy. Photo by Lewis Reed
Any sort of Halloween festivities demanded some sort of refreshment. In addition to traditional pumpkin pies and molasses cookies, a suggested dish to serve at Halloween parties was a Halloween salad.
The Evening Star, October 24, 1915
Halloween Pranks: Witches and goblins, ghosts and mischief-making youngsters were permitted to enjoy all the Halloween revelry they liked … BUT DON’T THROW FLOUR. Yes, apparently in the early 1900s, there wasn’t much to do for entertainment, so kids would knock on doors on Halloween night and throw flour at whoever answered. To the modern observer, some of the traditions of Halloween 100 years ago are downright bizarre.
The Evening Star, October 31, 1916
Halloween Parades: Halloween parades actually began because pranks and mischief had gotten out of control. By 1920, there was a push to turn Halloween into a holiday centered around community gatherings and festive Halloween parades, rather than mischief.
There is something undeniably creepy about this clown in sunglasses riding on a horse in a Halloween Parade. Location is unknown. Photo by Lewis Reed
Wishing all my friends, followers, and visitors of this blog a very safe and happy Halloween!
Front-of-the-House Photography of the Early 20th Century
Get the kids, the horses, the cats and dogs, buggies and tractors. Lewis Reed is here, and it’s time to gather in front of the house for a family picture!
Front-of-the-house family photographs were popular from the 1880s through the first decade of the 20th century. Until the early 1900s, people went to the photographer’s studio in town to get a picture, a “likeness” as they sometimes called it. But soon after, the reverse was possible: the photographer sometimes came to the family house to take a picture (and yes, a single picture!).
In the early 1900s, families rarely took their own photographs. Most people would never even consider owning a camera, which then was an expensive and complicated piece of equipment. If they wanted a picture of their family or their home, they called on a photographer like Lewis Reed to take it for them.
Below are some houses on which Lewis Reed trained his lens in the first decade of the 1900s–some identified, some not–but all a fascinating glimpse into the everyday world as it was back then. As always, click on the photos to get a better look.
An unusual view of the backyard of a house, with its screened-in porch and children relaxing in big floppy hats.
This photo and the one below it, are very interesting in that they depict a small child posing with likely her nursemaid or a house servant who is African American, and still a child herself. Above, a view of the front porch…
…and the same house as above with the girls now playing in the side yard. The smaller child is in a buggy styled to look like a sleigh.
Here, the women of the family pose for the camera (while a young man photo-bombs from behind a bush).
This unusual group of people posing at the back door of an unidentified building may be running a store. The crates and debris on the ground, and the back side of a possible sign on the roof indicate a mercantile rather than a home.
This family is clearly dressed in their Sunday best on a winter day. The sidewalk in front of their house is made of wooden planking.
Several women can be seen on this house’s front porch, with its flowering vines strung from trellis to rail.
This modest house has had an addition put on–it looks rather new and perhaps Father wished to show it off. Here, a portion of the family poses on the front porch (possibly with a set of in-laws)…
…and here a different grouping are at the side door. In this less formal shot, there are far more children, as well as two dogs and a cat in the picture.
One downside to photographing an entire house is you lose the detail of each family member. The families in this photo and the one below, clearly cared more about seeing their faces than their houses. Notice the youngest girl above couldn’t keep still long enough, so her face is blurred.
Modern observers of these photographs are often drawn to the poverty, or at least the relative poverty of the people in the images. In reality, however, the front-of-home family photograph was a sign of wealth. It’s function was to record a moment in which a family was prosperous enough to have their own homes, their own horses or tractor.
There is a chicken near the steps in the photo.
Around the turn of the century, middle class Americans could start to afford their own personal cameras.
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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