Parade participants circle the racetrack as spectators view the parade from a grandstand. There was no caption on this photo, but I’m guessing it might possibly be the VMI Regimental Band. Photo by Lewis Reed, 1924

On May 3, 1924, a new tradition began in Winchester with the very first Shenandoah Apple Blossom Festival– an event that would grow into one of the region’s most celebrated annual traditions.

At the time, however, it was simply a one-day community gathering. Its lasting visual record exists largely because of one person: Lewis Reed.

His photographs captured the festival as it happened, unrehearsed and unrefined. Parade units circle the fairgrounds track, spectators fill wooden grandstands, and marching bands move through the grounds with a mix of ceremony and curiosity. There is a sense of immediacy in these images, reflecting a community participating in something entirely new, without yet knowing its future significance.

The B&O Railroad had a float in the Apple Blossom Parade. Photo by Lewis Reed, 1924

A flower-laden parade float glides past the grandstand at the Winchester fairgrounds during the first Shenandoah Apple Blossom Festival, captured through the lens of Lewis Reed as spectators look on from the shaded pavilion.

Unlike later years, when the festival would be widely promoted and carefully documented, the 1924 celebration left behind only limited records. Reed’s photographs now stand as one of the few surviving firsthand visual accounts. Parade units circle the fairgrounds track, spectators fill the wooden grandstands, and marching bands move through the space with a sense of purpose that suggests both ceremony and curiosity. There is an immediacy to these images, an unpolished authenticity that reflects a community participating in something entirely new, without yet knowing its future significance.

Taken by Lewis Reed, this image features a grand parade float adorned with white drapery and floral garlands, carrying a court of young women in classic 1920s white gowns and wide-brimmed hats.

This photo is believed to show the inaugural Queen, Elizabeth Steck, atop her floral-draped float. This historic moment during the first Shenandoah Apple Blossom Festival set the stage for a century of tradition in Winchester, Virginia.

What gives these photographs their enduring value is not simply their age, but their perspective. Lewis Reed approached photography as both a practical necessity and a form of documentation. While his work often centered on automobiles, business life, and everyday scenes, it also captured moments that would later take on deeper historical meaning.

His images of the 1924 festival preserve a fleeting beginning. They offer context for early 20th century civic celebrations and document the material culture of the time, from clothing and transportation to public gathering spaces. Without these photographs, the first Apple Blossom Festival would exist largely as a written account. With them, it becomes something far more tangible; a moment that can still be seen and experienced.

This photograph highlights the equestrian spirit of the event. A group of riders, dressed in formal white attire and matching caps, parades past the grandstands on horseback. Photo taken by Lewis Reed, 1924

This photograph captures the Pennsylvania Railroad float as it passes the grandstands. The float features a large keystone, the railroad’s iconic symbol, emblazoned with the interlocking “RR” logo. Photo by Lewis Reed.

The same rustic grandstands seen in the other photos are visible, filled with spectators watching the pageant unfold on the dirt track. Photo by Lewis Reed

Through Lewis Reed’s photography, the 1924 festival is immortalized in its most foundational form. These images do more than just record a date; they preserve the material culture of the early 20th century, documenting the precise moment when the motorized elegance of the era began to define community life. By capturing the formal attire, the rustic grandstands, and the civic pride of Winchester’s inaugural celebration, Lewis Reed ensured that the festival’s origins were not lost to the fog of memory.

Today, the Shenandoah Apple Blossom Festival draws thousands each year, but in 1924, it all began right here.