Tag Archive | reed brothers dodge

Original 1940s Reed Brothers Dodge-Plymouth Shop Coat

Pictured below is an original 1940s Reed Brothers Dodge-Plymouth three-pocket, service station shop coat made by Anderson Bros. of Danville, VA. The coat was previously worn by Marvin Shultz, Manager of Reed Brothers full service Gulf Gasoline and Service Station when it was located at the intersection of Veirs Mill Road and Rockville Pike. Marvin started working at Reed Brothers in 1941, and worked for 43 of the company’s 97 years before retiring in 1984 as a new car salesman.

I would like to express my sincere thanks to the Shultz family for sending me this shop coat, as it is the first, and only one, I have ever seen.

Reed Brothers Dodge-Plymouth Shop Coat

Plymouths were sold at Reed Brothers from 1930-1969, when the Plymouth brand was given to the Chrysler dealers.

The coat is made of Herring-Bone-Twill with dark blue cotton collar and cuffs. There is one large chest pocket with a thread embroidered “Shultz” sewn on. The coat has two large front hip pockets, hidden snap buttons on the center line, and snaps on the cuffs. It has a matching belt with side waist buckle and side vent openings. The metal buttons are concealed to prevent scratching cars, and the belt buckles on the side of the waist for this same reason. It is in excellent condition considering it is 70+ years old.

Gas Station Shop Work Coat Jacket for "Shultz"

Service Station Work Coat for “Shultz”

Reed Brothers Dodge-Plymouth Shop Coat

Hemmed sleeves with snap buttons

Reed Brothers Dodge-Plymouth Shop Coat

The metals buttons are stamped “ANDERSON”

Reed Brothers Dodge-Plymouth Shop Coat

Side waist buckle

Reed Brothers Dodge-Plymouth Shop Coat

Side vent openings

Reed Brothers Dodge-Plymouth Shop Coat

The tag in the neck reads as follows: “ANDERSON BROS. DANVILLE, VA., SIZE 40 MEDIUM, SANFORIZED SHRUNK”.

What is SANFORIZED SHRUNK? Good question… I had to “google” it to find out. Sanforization is a process that stabilizes the fabric before it is cut by stretching and shrinking it. Named after its inventor, Sanford Lockwood Cluett, it was patented in 1930. During the sanforization process, the material is fed into a sanforizing machine and moistened with water or steam to promote shrinkage. It is then stretched through a series of rubber belts and cylinders before it is finally compacted to its final size. Sanforizing ensures that the fabric will not shrink during production or wear.

Early uniforms were created to protect an employee’s arms, legs, and underclothes from getting grease, oil and other automotive related by-products on them. Similar styles of this uniform is still seen in many automotive garages today, as they protect an employee’s underclothing from the grease and oil workers are exposed to when working on cars. Almost all automotive uniforms today still include an embroidered name patch on one breast and a brand logo patch on the opposite breast of the shirt.

Dodge Made a Car Just for Women

Dodge La FemmeThe Dodge La Femme stemmed from Chrysler’s marketing department’s observation that more and more women were taking an interest in automobiles during the 1950s, and that women’s opinions on which color car to buy was becoming part of the decision making process for couples buying an automobile. The La Femme was an attempt to gain a foothold in the women’s automobile market.

Dodge introduced the new La Femme option package in 1955: For $143, you could have the Custom Royal Lancer feminized, with rose paint, gold script, and a nauseating shade of Pepto-pink interior complete with rosebuds.

The accessories which came with the car as standard equipment were where things started getting weird. The car came with a calfskin purse in the same shade of pink as the car’s interior. There was a special compartment behind the passenger seat for this purse, where it could sit with the buckle facing outward. This buckle was large enough for owners to have their name engraved on them, and this is what they were encouraged to do. Inside the purse there was a makeup compact filled with pale pink powder, a lipstick holder, a gold-toned cigarette lighter and case, an imitation tortoiseshell comb, a cigarette lighter, a vanity mirror and silk change purse.

These accessories were all finished in gold-color metal and (you guessed it) pink. For those who wanted them, Dodge also offered an umbrella, boots, a cape (seriously?) and a hat, all matching the seat upholstery.

It went nowhere. La Femme became La Flop. Women stayed away in droves and men weren’t about to be seen driving around in the darling Rosebud. The Dodge La Femme was sold for two years in the U.S. — 1955 and 1956

(Line from a long-lost episode of “Leave it To Beaver”)

“Gee Wally…. all the guys are callin’ me a sissy…. a pink and white car and it says La Femme on the side …. I just can’t be driven to school in mom’s new car anymore …. Yeah, Beave …. I know what ya mean …. that’s why I ride with Eddie …. and besides, mom’s not all that thrilled with the car either!”

Info Source: Dodge La Femme Wikipedia

Featured Photo: 1914 Indian Motorcycle With Sidecar

1914 Indian motorcycle with Sidecar

Photo by Lewis Reed

This is a photograph taken by Lewis Reed of an Indian motorcycle with his brother, Edgar, seated in the sidecar next to Uncle Bernie Hanshew. From what I’ve been able to research, I believe it’s a 1914 Indian. The handle bars on a 1913 had no cross bar, the 1914 model had a cross bar that can be seen on this one.  The tool box was mounted on the rear of the carrier in 1913 and moved to the top of the fuel tank in 1914. If anyone can help to date or confirm the identity of this machine please leave a comment.

In the early days, motorcycles were a staple of transportation, and both Lewis and Edgar Reed rode them.

Motorcyclists in the 1920s were more likely to wear a tie, goggles, and a sporty little cap than the leather of today.

1915 advertisement for the Indian Motocycle

A 1915 advertisement for the Indian Motocycle (spelling motocycle without the “r”)

July 4, 1922: First MCPD Posing in Front of Reed Brothers Dodge

Montgomery County Police 1922

This photograph is the first known photograph of the entire MCPD. Pictured left to right: Earl Burdine, Lawrence Clagett, Guy Jones, Chief Charles Cooley, Leroy Rodgers, and Oscar Gaither. Photo by Lewis Reed

This blog entry is posted today to commemorate the anniversary of the Montgomery County Police Department. It was 95 years ago on July 4, 1922 that the MCPD was first established. In those days, Montgomery County was farm country, sparsely populated, automobiles sharing dirt roads with horse-drawn wagons. But it was changing into a proper suburb, and there needed to be a police department.

Posing in front of Reed Brothers Dodge on July 4, 1922 Chief Charles Cooley, center, and his men of the first mounted unit of the Montgomery County Police Force, were on their first day of duty. For several years, since there was no police station, the officers would meet for “roll call” on the steps of the red brick courthouse at 2:00 p.m. every day to let each other know they were alive and well. Chief Cooley was given the privilege of a Model T Ford. Each of the officers was issued a Harley-Davidson motorcycle, a .38 Smith & Wesson handgun, a black jack, law book and was allotted $300.00 a year for the upkeep of their motorcycle. Jones patrolled Silver Spring, Rodgers the Bethesda-Chevy Chase area and Burdine, Clagett and Gaither the Upper County areas.

Source: Montgomery County, Two Centuries of Change by Jane C. Sween

A Father’s Day Tribute

Lee Gartner

In honor of Father’s Day, I would like to dedicate this blog to the memory of my dad who passed away eight years ago on June 13, 2009. He was a young 88 years old and worked up until just two weeks before he died. Ernest Lee Gartner, who married Lewis Reed’s daughter, Mary Jane, joined Reed Brothers Dodge in 1949.

When Lewis Reed passed away on January 28, 1967, my dad continued the business as Dealer Principal making Reed Brothers Dodge a second generation dealer. Representing the 2nd generation, he took on a new set of challenges. When the state widened the roads in 1970, he purchased 4.37 acres of land from Eugene Casey and relocated Reed Brothers Dodge from its original location at the intersection of Veirs Mill Road and Rockville Pike to a new state-of-the-art showroom and Dodge/Chrysler/Jeep service complex on Route 355 at 15955 Frederick Road Rockville Maryland.

In comparison to Lewis Reed, whose dealership survived through World War I, The Great Depression and World War II, Lee Gartner successfully navigated Reed Brothers Dodge through numerous Chrysler setbacks during the 1970’s and 80’s, including the first Chrysler Bailout, the sale of Chrysler to Daimler, and the sale to the private equity firm Cerberus. He applied his 30+ years experience with Reed Brothers to meet the challenges of gasoline shortages, high interest rates, severe inflation, and weakening consumer confidence which drove Chrysler into financial crisis. This survival is testimony that he not only conquered setbacks, but often rebounded to reach new levels of success. These are pretty remarkable things.

My dad succumbed to metastatic melanoma on June 13, 2009, just four days after the loss of the family’s Dodge franchise. Though he later ceded control to his sons, he rarely missed a day of work. Until his untimely death, he was a fixture at the dealership and could be seen around just about every day watering flowers, reading his newspaper, walking through the shop, and greeting friends and customers in the showroom. The word “retirement” was not in my dad’s vocabulary. He showed no signs of stepping away from the dealership that he helped build for more than 60 years. He remained Chairman of the Board until his death.

I will always remember my dad as a successful businessman whose persistent energy was always there for family first, but in equal measure for the public he served. He was smart and also honest and dependable – characteristics that kept Reed Brothers Dodge at the pinnacle of auto dealerships throughout his career.

I never had a chance to tell my dad how much I admired him, but I remain proud of him and his accomplishments. Lee Gartner continued what Lewis Reed built from the ground up and helped make Reed Brothers Dodge into a successful family business that lasted almost a century.

I think of you, Dad, every day. For all who read this post, if you are lucky enough to still have your father with you, honor and treasure him, if not, remember him with a happy thought and a prayer for all he gave you.

Happy Father’s Day.