Happy Birthday Lewis Reed! Founder of Reed Brothers Dodge
Today marks my grandfather’s birthday. Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge.
When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.
Lewis Reed was just a young man when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility only one year after the first Dodge automobile was made.
Lewis Reed’s Rockville Garage sold more than just Dodges. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.
However, his love of cars and entrepreneurial spirit began years before. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.
A mechanical aptitude was necessary to be a car dealer in the early 1900′s. When the cars were shipped to the dealer from the manufacturer they were only partially complete and they needed final assembly, so the new dealer quickly became skilled at repair. It was the dealer’s responsibility to assemble the cars at the rail yard and drive them back to the showroom.
Lewis Reed was very active in his community and in his church. He was a member of the Gaithersburg Grace Methodist Church, where he served as a member and Chairman of the Board of Stewards, a Lay Leader and President of the Men’s Bible Class. He was a charter member and Past President (Feb 1933 – Feb 1937) of the Gaithersburg-Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland. Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.
Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area.
Active in the dealership daily until the day of his death, Lewis Reed died on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed SENATE RESOLUTION NO. 10 honoring the well-known Rockville automobile dealer for his personality and outstanding contributions. The resolution was sponsored by state Senators Anderson and Gore.
At the time of his death, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road. In honor of Lewis Reed, the State of Maryland named the street behind the dealership’s original location, “Dodge Street” because Reed Brothers Dodge was located there for so many years (1914-1970).
When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. He held a serious work ethic in the highest regard, and that was not lost on me.
Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. It is in keeping with Lewis Reed’s spirit, that I proudly honor and preserve the legacy he left as the founder of his family’s 97-year old dealership that spanned three generations and over nine decades.
New Milestone: 50K Page Views
Just a quick post with an offering of thanks to all of you who have stopped in to visit this blog. In the two and a half years since its creation, this blog has seen more than 50,000 page views, crossing the milestone today. And this milestone is dedicated to all the readers who find time in their hectic schedule to stop by for a look and a read.
Thank you to everyone who visits us from all around the world…we have so far been visited by folks from all fifty of the United States and 139 different countries world wide.
I would also like to take the opportunity of this blog milestone of 50,000 views to ask you to help Reed Brothers Dodge History continue to be more and more read. If you like this site, please share it with your friends and family and anyone you think might enjoy it. You can follow this blog directly if you have a Google account, or you can subscribe to get new post notifications delivered to you by email. If you are on Twitter, please follow us @reedbrothers; if you are on Facebook, please drop by and press the “Like” button on Reed Brothers Facebook page.
Business longevity is something to celebrate and share, and it’s an absolute honor and privilege for me to share the history of Reed Brothers Dodge with all of you!
July 4, 1922: First MCPD Posing in Front of Reed Brothers Dodge
This blog entry is posted today to commemorate the anniversary of the Montgomery County Police Department. It was 93 years ago on July 4, 1922 that the MCPD was first established. In those days, Montgomery County was farm country, sparsely populated, automobiles sharing dirt roads with horse-drawn wagons. But it was changing into a proper suburb, and there needed to be a police department.
Posing in front of Reed Brothers Dodge on July 4, 1922 Chief Charles Cooley, center, and his men of the first mounted unit of the Montgomery County Police Force, were on their first day of duty. (click image to enlarge)
The MCPD consisted of five officers and a Chief. Each of the officers was issued a Harley-Davidson motorcycle, a .38 Smith & Wesson handgun, a black jack, law book and was allotted $300.00 a year for the upkeep of their motorcycle.
Pictured left to right: Earl Burdine, Lawrence Clagett, Guy Jones, Chief Charles Cooley, Leroy Rodgers, and Oscar Gaither. Photo by Lewis Reed
Source: Montgomery County, Two Centuries of Change by Jane Sween
Two Years, 77 Posts & Thank You
Today marks the two-year anniversary of this blog. It’s been an honor to share the history of Reed Brothers Dodge – whether you’ve read our blog, followed us on Twitter, or “liked” us on Facebook. I would like to thank those mentioned below, and many others, for their kind words and the visibility they have provided.
To help review the past year I thought I’d search around on the Internet and see what others have been saying about us.
Included among the posts on our Facebook page:
“… you have a lot of Rockville History on that site!!!!”
Other mentions online and in print:
- Hemmings Daily Blog Four-Links – NYC cop car show, Reed Brothers Dodge history, coachbuilder Mark Nugent, microcars in the Pacific Northwest – posted a photo of of Reed Brothers Dodge and blogged about us. Photo caption:
“Reed Brothers Dodge has been in business in Rockville, Maryland, since 1915, almost as long as Dodge has been around. Unlike most new car dealerships, though, Reed Brothers cares enough about its heritage to have put together a nice website with plenty of vintage photos and history of the dealership.”
Responses to “Four-Links – NYC cop car show, Reed Brothers Dodge history, coachbuilder Mark Nugent, microcars in the Pacific Northwest”
“In the same week where we’re all extremely concerned for Detroit’s historic legacy, I can’t be the only one who felt some comfort…. Comfort that the Reed family valued their dodge dealership’s history enough to hang on to the artifacts and share it all with us. I’m long from my Maryland roots, being posted to London (and still here and happy), and so there was an additional wee bit of poignancy for me and the family.”
“With regard to the Dodge dealership and its 90 year history, it’s too bad that an institution like that can be simply erased by the stroke of a pen. The loss to the people who depended on it for their livelihood and the loss to the community itself is so often never recovered.”
“The Reed Brothers site is about 10 times better than many operating car dealer websites-certainly a sad ending.”
- C Bodies Only Forum – the home for C-Body Platform Chrysler, Dodge and Plymouth Automobile Owners. – Reed Brothers Dodge, Rockville, Md.
“There is a remarkable webpage devoted to the history of Reed Brothers Dodge, a dealership in Rockville, Md. that was a Dodge dealer from the very early days until 2009. Ultimately it was a sad story, but the former owners maintained an incredible archive of the family business. Click on the links in the right sidebar titled “Site Navigation” for some incredible pictures.”
“That’s a nice story. Thanks for sharing. That place is near Washington D.C., I’ll have to cruise past and take a picture next time I’m in the area.”
“I love the historical history too Bob. Seriously that is some pretty neat history.”
- The Forward Look Network – The World’s Largest Source of 1955 – 1961 Mopar Info – posted two photos of Reed Brothers Dodge dealership from the 1950s under the “Forwardlooks in old pictures/postcards“
- Classic Mopar Forum.com
Classic Mopar Forum.com
- HudsonJet.net History of Hudson Dealerships: The dealership section is not only dedicated to the dealerships of the Jet years, but all known Hudson dealerships. The site posted a photograph of Rockville Garage. “In business from 1915 thru at least 2013, they sold Hudson from 1917 thru 1921.”
- Just A Car Guy Blog “Dodge, it’s history and 100th year anniversary are here… and a family owned dealership, (3rd generation) owner is blogging about it!”
- The Old Motor Car, online vintage automobile magazine featured a 2-Part series covering the history of Reed Brothers Dodge.
The Reed Brothers – Selling Dodge’s for Ninety-Four Years, Part I
The Reed Brothers – Selling Dodge’s for Ninety-Four Years, Part II
- Norris-Banonis.com I was delighted to provide Kevin Banonis of Norris-Banonis Group with two photographs that will go into the month of May 2015 calendar which features a 1952 Dodge Coronet. One photo is of the 1936 Reed Brothers Dodge canopied Gulf Gas Station and the second photo is of the original 1915 Rockville Garage. Below is a rough draft of what the product will look like. It may change a tiny bit between now and press time but this is pretty much how the finished product will look for the month of May 2015. The printed calendar will be high resolution and will be available for purchase on their website.
And then there’s Twitter…
Reed Brothers received numerous re-tweets and mentions on Twitter,
@reedbrothers welcome, fantastic story about your family dealership, thanks for sharing.
@reedbrothers I am sorry the Chrysler Corporation treated your dealership so unfairly in recent years. I am a local resident of Rockville.
Last, but certainly not least, I would like to thank YOU for stopping by. I appreciate your patronage, whether it be via our blog, Facebook, Twitter, Pinterest or other social media.
Dodge Brothers March
Sing a song of old Detroit, for she’s the flashing, dashing pioneer of motor glory …
Dedicated by Victor Herbert to the Late Mr. Horace E. Dodge in Respectful Appreciation of His Generous Efforts Towards the Advancement of American Music; Published Especially for Dodge Brothers.
I love this march and the history behind it — it is such a typical success story of the early part of the 20th century. The Detroit Symphony Orchestra (DSO) owes much of its prestige to half of the auto-building Dodge Brothers, John and Horace. It was Horace, the more mechanically-inclined of the two — and a decent enough amateur musician, by all accounts — that helped pay for a permanent conductor hired in 1918 to give the symphony world-class status. More importantly, he contributed $150,000 toward the cost of a new concert hall and led the successful fund-raising campaign for the building. Detroit’s Orchestra Hall, which opened in October 1919.
The Symphony was what finally smoothed the way into Detroit high society for Horace. Prior to that, the brothers were repeatedly blackballed — they were hard-drinking brawlers who didn’t much care what other people thought of them. (Their first major success was in manufacturing parts for Henry Ford’s assembly line. John Dodge was asked why the brothers abandoned that lucrative work to make their own cars. “Think of all those Ford owners who will someday want an automobile,” he snarked.) By the time the brothers suddenly died in 1920 — both from complications of the influenza then raging world-wide, although Horace’s condition was precipitously undermined by John’s death—such was their renown that none other than Victor Herbert paid tribute with “The Dodge Brothers March.”
The Dodge Brothers company distributed both the sheet music and, according to one source, 100,000 recordings of the piece.
Below are the lyrics and sound recording (without voice) of the march:
DODGE BROTHERS MARCH LYRICS
From the hills of San Jose San Jose
To the lights of gay Broadway gay Broadway
Sing a song of old Detroit
For she’s the flashing dashing pioneer of motor glory
Born of thunder steel and flame
All the world now hails her name hails her name
Here’s to Dodge and old Detroit
We pledge the glory of their fame
From the hills of San Jose San Jose
To the lights of gay Broadway gay Broadway
Sing a song of old Detroit
For she’s the flashing dashing pioneer of motor glory
Born of thunder steel and flame
All the world now hails her name hails her name
Here’s to Dodge and old Detroit
We pledge the glory of their fame
What better way to tap into the soul of an era than through music?
References:
The Dodge Brothers: The Men, The Motor Cars, And The Legacy
Johns Hopkins University, Levy Sheet Music Collection, Box 075, Item 028
The city of Detroit, Michigan, 1701-1922
Books
Related Resources
Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
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