Merry Christmas!
Christmas 1944, exactly 79 years ago this holiday season, marked the last Christmas of World War II. The 1940s was a decade shaped by war, but the Christmas spirit and the act of good fellowship and kindness was still important to people even in times of hardship. The vintage holiday print ad below from Reed Brothers Dodge offers a window into how businesses of the 1940s pictured an idealized holiday season.
Montgomery County Sentinel, December 21, 1944
I would like to wish everyone who finds time during the course of your day to visit this blog a very Merry Christmas and a safe and healthy Happy New Year in 2024.
Jeanne Gartner
Blog Author
Christmas Trees and Snow Villages from 100 Years Ago
With only a few days left until Christmas, I thought it might be fun to take a look at some photos from Lewis Reed’s collection that show us what Christmas trees used to look like 100 years ago. In those days, there was not wide-spread agreement on exactly what a tree should look like, which made for a lot of creativity. Not surprisingly, they were very different than the perfectly shaped tress we have on display today.
The trees were big back then and always fresh. They went right to the ceiling and were very wide. Early Christmas trees were generally fastened onto a flat board surrounded with fence-rails, snow villages and carpeted with cotton blankets of snow. The tree in the photo below has an abundance of tinsel, which grew in popularity to the point that, by the 1920s, it was common to nearly cover the tree in the decorative material.
So, what is tinsel (aka icicles) exactly? Originally made from strands of silver alloy, tinsel was in fact first used to decorate sculptures. It was only later that it became a Christmas tree decoration, employed to enhance the flickering of the candle flames. In the 1950s, tinsel became so popular that it was often used as a substitute for Christmas lights.
A small snow scene with what appears to be a miniature church is arranged at the foot of the Christmas tree. A popcorn garland adorns the tree. Photo by Lewis Reed
So, where did Washingtonians get their trees?
From The Evening Star, Washington, DC 23 December 1923:
Conduit Road on the long stretch between Glen Echo and Great Falls for many years has been a favorite hunting ground where hundreds and hundreds of families have customarily obtained scrub pine trees for Christmas week. Usually there is plenty of holly and some mistletoe to be found in the rugged and rolling hill lands which are the gateway to Great Falls.
No room for a star on the top of this tree! And just look at those big Santa and Angel dolls. Other fun little details are notable, including a miniature church with picket fence is arranged at the base of the tree. Photo by Lewis Reed
There’s a fine art to decorating Christmas trees that’s been developing since over 100 years ago. People consider lights, garland, ornaments, skirt, and more. But one thing that’s hard to resist sometimes is just filling every available space with decorations. Clearly, that was the case years ago too. What I like about these trees is that they are so randomly shaped and even misshapen. Folks back then didn’t trim them down to a more aesthetically pleasing symmetry like we do today.
The tradition of building miniature Christmas village landscapes, including houses, animals, and other hand-crafted wooden figures, began with the Pennsylvania Dutch in the late 1800s. Mass-produced cardboard houses, sold in dimestores, became popular in the mid-20th century. Today, these villages in good condition can be highly collectible.
Below are photos of Lewis Reed’s snow village set up under the Christmas tree decorated with vintage ornaments, tinsel, and lights. I don’t remember the odd-shaped Christmas trees, but I do remember having a lot of fun helping my grandfather set up the miniature landscapes with the varied figures, little houses, and trees at Christmastime each year. It seemed like a holiday village right out of a storybook.
A rustic picket fence is used to set off the village display. Dangling strands of tinsel hang below the tree. Photo by Lewis Reed
The snow villages were set up in Lewis Reed’s basement on top of a big table beneath a small Christmas tree. He made the snow scenes entirely by hand using wire-covered cardboard and balled up paper to make hills and pathways. The little houses and figurines would fit into the landscape with cotton ‘snow’ all around; and lights would be wired underneath.
Little houses, churches, fences, trees, and pathways were added to the scene. Some of the houses have charming light effects in the windows. The roofs of the houses were decorated with fake snow. Photo by Lewis Reed
These Christmas villages were precursors of the Holiday Villages that were made popular by Department 56 that you see today.
Old-fashioned lights can be seen on the tree, along with lit windows in the houses. The miniature houses usually had holes in the back or the bottom through which tiny lights were placed to provide illumination. Photo by Lewis Reed
Wishing all of you who have stopped in to visit a very Merry Christmas and Happy New Year! Stay safe and enjoy the holiday season with friends and family!
Lewis Reed Photos Featured on WETA’s “If You Lived Here” Rockville
Several of Lewis Reed’s photos were featured on a historical segment of “If You Lived Here” series on Rockville that aired on December 4, 2023 on WETA. While in Rockville, viewers learn about the history of Rockville, Maryland and the town’s transformation after World War II. The post-war era brought about a wave of growth and change.
This video is part of WETA’s house-hunting “If You Lived Here” series, which spotlights a wide array of neighborhoods and properties throughout the national capital area while celebrating each area’s history, culture, notable places and flavor. Hosts, best friends and longtime Washingtonians Christine Louise and John Begeny tour homes and communities with local realtors, exploring the D.C. Metro region one neighborhood at a time.
The following photos are screenshots of Lewis Reed’s photographs that appeared in the video. (click any image to view photo gallery)
Lewis Reed (at left) using a tripod and five-by-four box camera to shoot photos of an arriving B&O train near Germantown in 1913
Rockville B&O Railroad Station pictured here at the turn of the century.
Rockville Trolley car #596, 1908
Tenallytown and Rockville Pike Trolley Line, 1910
The “If You Lived Here” series is now WETA PBS’ most popular local show ever produced. Follow the link to watch the video of Episode 16 of Season 3 on WETA/PBS series, “If You Lived Here” Rockville.
Happy Birthday to Lewis Reed Founder of Reed Brothers Dodge
This ca. 1965 photo of Lewis Reed was taken in the new car showroom at Reed Brothers Dodge original location at the triangle at Veirs Mill Road and Rockville Pike.
Happy 136th birthday Lewis Reed! The founder of Reed Brothers Dodge was born on this day in 1887 in Darnestown, Maryland. In 1915, he founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.
Lewis Reed was just 27 years old when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility less than one year after the first Dodge automobile rolled off the assembly line. Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.
Lewis Reed was a member of the Gaithersburg Grace Methodist Church where he served as a member and Chairman of the Board of Stewards, a Lay Leader, and President of the Men’s Bible Class. He was one of nine original incorporators of the Gaithersburg-Washington Grove Volunteer Fire Department when it was created by charter in 1928. He was a Charter Member and Past President of the Gaithersburg-Washington Grove Fire Department and a member of the advisory board of the Rockville Branch of the First National Bank of Maryland. He belonged to the Masonic Lodge of Rockville, the Pentalpha Chapter of the Eastern Star and the Rockville Rotary Club. Before opening his Dodge dealership in 1915, Lewis Reed was one of the earliest and most prolific photographers in Montgomery County. Many of his photographs are now part of Montgomery History’s photo archives. Unsurprisingly, his love of both cars and cameras resulted in his taking numerous pictures of car culture all over the State of Maryland as it developed from infancy to supremacy.
Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were not only trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.
Active in the dealership daily until the day of his death, Lewis Reed passed on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed Senate Resolution No. 10, expressing “the deepest regret and sympathy of every member of this body,” describing Reed as “a kindly and loyal person completely devoted to his duties” which he carried out “with fairness and human understanding.” The resolution was sponsored by Senator Thomas M. Anderson, Jr. and Senator Louise Gore.
When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE Washing Machines, Westinghouse Radios, and other large appliances. Reed Brothers Dodge occupied two locations, the original at the Veirs Mill Road and Rockville Pike intersection and the second at 15955 Frederick Road in front of the Shady Grove Metro.
Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. Today, Bainbridge Shady Grove Metro Apartments pays tribute to the oldest Dodge dealership in Maryland with commemorative art on the former site of the iconic Reed Brothers dealership.
Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. A sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps, and the fender of a 1957 Dodge pickup truck.
Front-of-the-House Photography of the Early 20th Century
Get the kids, the horses, the cats and dogs, buggies and tractors. Lewis Reed is here, and it’s time to gather in front of the house for a family picture!
Front-of-the-house family photographs were popular from the 1880s through the first decade of the 20th century. Until the early 1900s, people went to the photographer’s studio in town to get a picture, a “likeness” as they sometimes called it. But soon after, the reverse was possible: the photographer sometimes came to the family house to take a picture (and yes, a single picture!).
In the early 1900s, families rarely took their own photographs. Most people would never even consider owning a camera, which then was an expensive and complicated piece of equipment. If they wanted a picture of their family or their home, they called on a photographer like Lewis Reed to take it for them.
Below are some houses on which Lewis Reed trained his lens in the first decade of the 1900s–some identified, some not–but all a fascinating glimpse into the everyday world as it was back then. As always, click on the photos to get a better look.
An unusual view of the backyard of a house, with its screened-in porch and children relaxing in big floppy hats.
This photo and the one below it, are very interesting in that they depict a small child posing with likely her nursemaid or a house servant who is African American, and still a child herself. Above, a view of the front porch…
…and the same house as above with the girls now playing in the side yard. The smaller child is in a buggy styled to look like a sleigh.
Here, the women of the family pose for the camera (while a young man photo-bombs from behind a bush).
This unusual group of people posing at the back door of an unidentified building may be running a store. The crates and debris on the ground, and the back side of a possible sign on the roof indicate a mercantile rather than a home.
This family is clearly dressed in their Sunday best on a winter day. The sidewalk in front of their house is made of wooden planking.
Several women can be seen on this house’s front porch, with its flowering vines strung from trellis to rail.
This modest house has had an addition put on–it looks rather new and perhaps Father wished to show it off. Here, a portion of the family poses on the front porch (possibly with a set of in-laws)…
…and here a different grouping are at the side door. In this less formal shot, there are far more children, as well as two dogs and a cat in the picture.
One downside to photographing an entire house is you lose the detail of each family member. The families in this photo and the one below, clearly cared more about seeing their faces than their houses. Notice the youngest girl above couldn’t keep still long enough, so her face is blurred.
Modern observers of these photographs are often drawn to the poverty, or at least the relative poverty of the people in the images. In reality, however, the front-of-home family photograph was a sign of wealth. It’s function was to record a moment in which a family was prosperous enough to have their own homes, their own horses or tractor.
There is a chicken near the steps in the photo.
Around the turn of the century, middle class Americans could start to afford their own personal cameras.
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Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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