Tag Archive | oldest dodge dealer

Sept 17, 1908: Testing the Wright Military Flyer at Fort Myer, VA

On this day in September 17,1908, the first military airplane in the world, built by the Wright brothers for the Army Signal Corps, made its first flight at Fort Myer, Virginia. Less than a thousand people witnessed the first flight at Fort Myer, because the general public was still doubtful that powered flight had been achieved. But Lewis Reed was there… and to commemorate that milestone, I have posted six original snippets of history that Lewis Reed captured through the lens of his camera that day.

Wright Military Flyer

Soldiers at Fort Myer prepare to pull the Wright Military Flyer out of its temporary hangar. Photo by Lewis Reed

Five years after the first successful flight at Kitty Hawk, Orville Wright and Thomas E. Selfridge test flew the Wright Flyer in a demonstration for the U.S. Army at Fort Myer, VA. The Army was considering contracting Wright’s aircraft to use as a military airplane, but, in order to win the contract, he needed to demonstrate the plane’s ability to carry a passenger. Twenty-six-year-old Lt Thomas E. Selfridge volunteered to be a passenger that day. Orville Wright succeeded in keeping the Wright Flyer aloft for one minute and 11 seconds. After more than four minutes in the air, the airplane crashed to the ground from a height of about seventy-five feet after a propeller blade broke and the machine went out of control. Orville Wright was severely cut and bruised and his passenger, Lt. Thomas Selfridge, became the first powered-aviation fatality.

Curtiss Model D

Curtiss Model D with tricycle undercarriage. Photo by Lewis Reed

Curtiss Model D

Curtiss Model D. Photo by Lewis Reed

Wright Model B with skids

Wright Model B with skids. Photo by Lewis Reed

Bleriot XI monoplane

Another early aircraft from 1909 was the Bleriot XI monoplane. In the background a Rex Smith Aeroplane Company School is advertised on the side of a building. Photo by Lewis Reed

A Rex Smith Aeroplane Company School can be seen on the side of the building in the background. The founder, Rex Smith, was an inventor and a patent attorney. The Rex Smith Biplane was used in the successful April 3, 1911 U.S. Army Signal Corps experiments in wireless communications. The Signal Corps did not buy any Smith Biplanes, they did however use them from time to time to train pilots to fly the Curtiss aircraft at the same field.

Airplane Hangars at Fort Myers, Virginia

Airplane Hangars at Fort Myers, Virginia. Photo by Lewis Reed

The Wrights would prove their machine’s qualifications at Fort Myer. They met or exceeded all of the Army’s specifications, including flying at 40 miles per hour, carrying a combined passenger weight of 350 pounds, maneuvering in any direction in the air, landing without damage, and flying for at least an hour non-stop, which was a world record at the time.

Today, the Wright brothers are legends, with their accomplishments being the storybook example of American perseverance and ingenuity.

September 7, 1979: The First Chrysler “Bailout”

Dodge Aries

In the early 1980s, the Dodges Aries-K inspired Chrysler’s renaissance.

In 1979, Chrysler was at death’s door and petitioned the U.S. government for $1.5 billion in loan guarantees to avoid bankruptcy. It made gas guzzlers that nobody wanted to buy and it asked for $1.5 billion to keep itself going until a fleet of more fuel efficient cars could take up the sales slack. It was by far the largest government bailout in US history. On September 7, 1979 Chrysler formally petitioned the U.S. government for the loans, and on December 20, 1979 Congress ratified the appropriation in the “Chrysler Corporation Loan Guarantee Act,” which President Carter subsequently signed into law. It was an extremely painful period for Chrysler, but Reed Brothers survived the first Chrysler Bailout and resurgence under Lee Iacocca.

The K-Cars, the Dodge Aries and Plymouth Reliant, were, quite literally, the cars that saved Chrysler from the abyss in 1980. Their only real savior other than the K-Car was a government bailout. Though it came after bankruptcy, they managed to save the company with it by 1983.  The K-Cars were inexpensive, reliable, and they delivered economical transportation for 6 people at an affordable price. Sales from the K-Car enabled Chrysler to emerge from bankruptcy and evolve into a profitable company.

Reeling from the combined effects of a recession and a global energy crisis, in 1979 Chrysler was forced to seek government loan guarantees. Meanwhile, Chrysler chairman Lee Iacocca took the company’s case straight to the people in a series of television commercials. Looking straight into the camera, the legendary auto executive pitched the company’s new K-cars with total conviction, asserting, “America, if you can find a better car, buy it.”

Buyers took up Iacocca’s challenge, flocking to the showrooms to buy their own K-cars. Nearly one million Aries were sold (and another million Reliants), allowing Chrysler to pay off its loans a full seven years early. Soon Iacocca was back on the airwaves with another ad campaign. This one was called “The Pride Is Back.”

These models were soon followed by what would become a home run product for Chrysler: minivans.

Nearly thirty years later, in 2008, Chrysler would receive billions in a new bailout from the U.S. government in the aftermath of the financial crisis that decimated automotive sales over the following few years. In 2009, Chrysler files for Chapter 11 bankruptcy protection. On May 14, 2009, Chrysler left 789 dealerships, about a quarter of its dealer base, out in the cold by rejecting their franchise agreements and giving them about a month to sell all their remaining new cars, factory parts and service equipment.

Whether a franchise is run by a second- or third-generation dealer, or is older than even Chrysler itself, didn’t seem to matter when Chrysler decided to cut dealerships ranks during their 2009 bankruptcy process. After almost 95 years selling Dodges, Reed Brothers was one of the 15 dealerships in Maryland and 789 dealerships nationwide notified by Chrysler that their franchise agreement would not be renewed. Chrysler was acquired in total by Fiat in 2014.

Source: Chrysler

8 Years, 353 Posts & Thank You

8 Years

This month marks the 8-year anniversary of this blog. It’s been an honor to share the history of Reed Brothers Dodge – whether you’ve read our blog, followed us on Twitter, or “liked” us on Facebook. I would like to thank all of you who have visited, followed, shared, or commented on this blog, and many others, for their kind words and the visibility they have provided.

Here’s a look back at the last year.

What People are Saying Around Facebook:

“Amazing blog and postings. I spent sometime reviewing your site and found it both fascinating and interesting.”
“I am thankful for the documentation this site provides with images of a beloved hometown that can no longer be seen.”
“Love seeing the old photos.”
“This is soooo cool! Someone needs to do one of those historical books of Historical Rockville photos!”
“These photos are absolutely awesome!!!”
“Thank you so much for sharing! This is classic Montgomery County info.”
“That was so cool reading all your memory posts. Best thing I’ve read on FB in a while.”
“I love seeing these old photos and reading the history. Thank you.”
“Thank you for this history. There is so much we take for granted.”

Past Lectures:

2019 Montgomery County History Conference: Each year in January, the Montgomery County Historical Society holds a day-long conference on various aspects of local history. Upwards of 200 people attend this annual event, which has been held since 2007. Last year, I was very honored for the invitation to speak about the history of Reed Brothers Dodge at the Montgomery County History Conference on Saturday, January 26, 2019.

The PowerPoint presentation followed the dealerships 97-year historic timeline and included more than 100 photographs, 70 of them rare, historic images taken by the dealership’s founder, Lewis Reed. The conference was held at the Bioscience Education Center on Montgomery College’s Germantown Campus.

2019 Montgomery History Conference

Montgomery History Speakers Bureau: Officially added to the Montgomery History Speakers Bureau. My topic is, of course, The History of Reed Brothers Dodge“. It is my great honor to join the talented league of speakers at Montgomery History, and I sincerely look forward to sharing our 97-year family business history throughout Montgomery County and the greater Washington D.C. metro area.

Montgomery History Speakers BureauKensington Park Retirement Community Talk: Gave a presentation as part of Montgomery History’s Speakers Bureau at Kensington Park Retirement Community. Approximately 25 residents from the Woodlands Assisted Living facility attended. Such a joy me sharing, their listening, and appreciating the time spent together. Thanks to Activities Director Kate Moeller who invited me to speak.

Woodlands Assisted Living

Kensington Park Woodlands Assisted Living

Montgomery History Tuesday Talks: Montgomery History’s lunchtime lecture series, Tuesday Talks, takes place at noon on the first Tuesday of every month at the historic Beall-Dawson House in Rockville, Maryland. Enjoy presentations covering various aspects of history including local history of Montgomery County and the history of those who once lived here.

Montgomary History Tuesday Talks

Online Exhibit: Montgomery County, 1900-1930: Through the Lens of Lewis Reed Lewis Reed’s photographs are now a part of a series of online exhibitions featured on the Montgomery History website. Montgomery County, 1900-1930: Through the Lens of Lewis Reed displays extraordinary photographs in several themed categories (Transportation, Photo-magic, Recreation, & Daily Life) taken at the beginning of the 20th century by county native and founder of Reed Brothers Dodge, Lewis Reed. It is an absolutely unique window into how the people of Montgomery County lived over a century ago. Working in collaboration with Montgomery History Librarian and Archivist, Sarah Hedlund, I am proud to play a part in the preservation of local history, making these photographs available to all.

Through the Lens of Lewis Reed online exhibitI appreciate all of you for your continued support and making Reed Brothers Dodge History one of the places you visit during the course of your day.

Thank you

Then & Now: Rockville Garage 102 Years Ago

Reed Brothers Dodge and the surrounding area sure has changed a lot in its almost century-long history. You might not realize how much things have changed until you look back and see what it looked like in the past. For this post, I have used one of Lewis Reed’s original photographs for “then” and a Google Maps street view image from today for “now”.

THEN: This photo is a 1918 view of the original Rockville Garage two-story addition. The first floor housed the Service Department and upper floor was used for parts storage. The chimney was probably to a coal furnace that was used to heat the building. The many windows allowed natural light for working on cars. Signage for Firestone Tires replaced the Fisk brand that was sold at Rockville Garage earlier in 1915.
Rockville Garage 1918

1918 two-story addition to original Rockville Garage. View from side on Rockville Pike.

NOW: The color photograph below, is the dealership’s location today, now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen 355 and donated the remaining sliver to the City. The state named the connector street behind the dealership’s location “Dodge Street” because Reed Brothers Dodge dealership was located there for more than 50 years.
Veterans Park

Rockville Garage (Reed Brothers Dodge) original location at the triangle today. Google Image Capture, 2019

 

49 Years Ago Today: 55th Anniversary and Grand Opening

Reed Brothers Dodge Grand OpeningToday marks 49 years since the Grand Opening of Reed Brothers Dodge new showroom and service facility. When the state widened the roads in 1970, Lee Gartner purchased 4.37 acres of land from Eugene Casey and relocated Reed Brothers Dodge to a new state-of-the-art showroom and Dodge/Chrysler/Jeep service complex on Route 355 at 15955 Frederick Road in Rockville Maryland.

55th Anniversary

Turning out to honor the company were several hundred dignitaries, officials, businessmen and friends. The new building, a complete automotive sales and service facility marked Reed Brothers 55th year of selling Dodge’s. The state-of-the-art dealership contained the newest customer-focused features throughout which combined technology and comfort.

Reed Brothers Dodge 55th Anniversary

The new dealership provided a modern new vehicle showroom, 30 service bays, a comprehensive detail and car wash area, Parts Department, Body Shop, the newest technologies to service customer’s vehicles and provided customers with a convenient location to purchase and service their vehicle needs.

Reed Brothers Dodge New location

Design and construction of the new dealership was managed by the Glen Construction Company.

Reed Brothers Dodge