Fisk Tires
Reed Brothers was founded and franchised as a Dodge dealership in 1915; only one year after the first Dodge automobile was made. Initially, Reed Brothers sold Oldsmobile and Hudson, along with Dodge. Reed Brothers was a successful company, combining car sales, auto accessories and repair service. They also sold Fisk Tires which were made in Chicopee Falls, Massachusetts.
After seeing the Fisk Tire signs in the photos below, I was curious to learn more about the company and the tires that they made. The history of the Fisk Tire Company is relatively obscure, but as far as is known, Noyes W. Fisk purchased a failing rubber manufacturing company in 1898. Fisk continued the company under his own name and branched out to sell automobile tires. By 1904, most of the country’s major car manufacturers were buying Fisk tires. The tire business, along with many other businesses, fell upon hard times during the great depression. Despite all the country’s hardships, Fisk survived and introduced its new Safti-Flight tire in 1930, and it proved to be an impressive success. (click images to enlarge)
This photo was taken by Lewis Reed across from Reed Brothers Dodge, circa 1915. Old St Mary’s Church is in the background.
Original 1915 Rockville Garage located at the intersection of Veirs Mill Road and Rockville Pike. The small sign on the right side of the Garage advertises Gasoline, Fisk Tires and Supplies.
Below is an ad I found in the September 18, 1915 edition of Automobile Topics that gives you an idea of the cost of tires at the time, which was considerable.
Source: Chicopee (Google eBook)
Featured Photo: Hand-Cranked Car
Lewis Reed hand cranking an old car. The license plate is MD 10307 dated 1913.
Today, we take the starting of automobiles for granted. Simply place the key in the ignition, turn, and VROOM, the engine starts.
However, this was not always the case. Cars in the early parts of the century had to be started by hand. This was accomplished by turning a crank, usually located in the front of the automobile. When the crank was turned, it moved the pistons in the automobile’s engine until enough momentum was built up to keep the engine going on its own. Hand cranking was also physically demanding making it very difficult for anyone with a small stature to start the engine.
By 1920, nearly all manufacturers were producing cars equipped with starters making it easy for anyone, regardless of physical abilities, to start a car by pressing a button mounted on the dash or floor. An ignition on and starter engage switch operated by a key was introduced by Chrysler in 1949.
Reed Brothers Texaco Filling Station
The 1917 photo below is the Reed Brothers original Rockville Garage located at the intersection of Veirs Mill Road and Rockville Pike. To the right is a Texaco Gasoline Filling Station sign. One very tall Texaco branded fuel pump can be seen in this photo along with two Texaco Petroleum refueling trucks. The gas pump globe on the top advertizes the gas company name and logo. Parked in front is a line-up of some very early Dodge Brothers Motor Vehicles.
Also visible in the photo are trolley tracks that went along Rockville Pike and Montgomery Avenue to Laird Street and back again. From 1900 – 1935, the trolley cars went past Reed Brothers Dodge as they traveled up Rockville Pike.
At some point between prior to 1920, Reed Brothers Dodge changed over from selling Texaco and became a Gulf Gasoline dealer. Reed Brothers had the first Gulf gas station in the still-rural Washington D.C. area. (click on images to enlarge)
1917 Original Rockville Garage with 2 story addition. Note the Texaco Filling Station signage and the Texaco Petroleum fuel truck refilling the single pump in front.
Below, a Texaco Petroleum tanker is delivering its load of fuel to Reed Brothers in this circa 1917 photo. The delivery driver seems to be wearing his best suit on this job, something that you don’t see these days at all.
Texaco was founded in Beaumont, Texas as the Texas Fuel Company in 1901. A circa 1917 Texaco Petroleum Truck sits in front of Reed Brothers Dodge after delivering its load of fuel.
This Gasoline Filling Station sign is from the teens and is the same logo seen in the photo above.
Rare 1920s Aerial Photos of Reed Brothers Dodge
A retrospective of Lewis Reed’s rare aerial photographs of Reed Brothers Dodge dealership and images of Rockville Maryland circa 1920s – 1930s. With photography for a hobby, one that began even before automobiles were around, Lewis Reed amassed a large library of photographs showing Montgomery County in the early 20th century. Many of his photographs are now part of the Montgomery County Historical Society photo archives.
Lewis Reed was not an aviator, but he obviously saw great potential in taking photographs from the air. The aerial photographs below were taken by Lewis Reed sometime during the 1920s and 30s and are quite possibly some of the earliest known aerial photographs taken of Rockville. (click on images to enlarge)
Aerial view of Reed Brothers Dodge circa 1936 with canopied Gulf Gas Station. A two-story house stands behind the dealership.
Later aerial view showing the used car lot where previously stood a two-story house. St Mary’s Church at lower portion of photo. The connector street behind the dealership was later named “Dodge Street” in honor of Lewis Reed because his dealership was located there for so many years (1914-1970).
1920s – Original Reed Brothers facility with St Mary’s Church and Cemetery at upper portion of photo. The road at the bottom is Rockville Pike.
1920s – Original Reed Brothers facility at the intersection of Veirs Mill Road and Rockville Pike. “Pigeon Bridge” on Veirs Mill Road is at the top of the picture. Note the unpaved dirt road.
An early 1920s aerial view looking over Rockville. Red Brick Courthouse tower can be seen top left.
This 1920s aerial image of Rockville appears to be the opposite perspective as the one above. Confederate Monument is visible in the triangle at bottom left and the Red Brick Courthouse tower is across the street on the right.
New Milestone: 20K Page Views
Just a quick post with an offering of thanks to all of you who have read this blog. This evening it hit 20,000 page views, a little over 12 months into its creation.
I’m extremely proud of what this blog has accomplished thus far, and I hope to continue reaching new people as time goes on.
I would also like to take this opportunity to offer a special thank you to Hemmings Daily blogger Daniel Strohl, who posted a link to our Historic Timeline on their own blog which helped boost our page views – Four-Links – NYC cop car show, Reed Brothers Dodge history, coachbuilder Mark Nugent, microcars in the Pacific Northwest written by Daniel Strohl June 22, 2013.
Thank you to everyone who visits us from all around the world…we have so far been visited by folks from all fifty of the United States and 114 different countries world wide.
I’m seriously blown away by the momentum this blog has carried in the way of page views over the past few months. But this blog wouldn’t exist, no matter how great the ideals behind it and no matter how much drive I had to share them, if it weren’t for our readers.
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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