Graham Brothers Trucks
History fascinates me, and something about the development of the Dodge pickup truck fascinates me even more. It’s a story inextricably linked to our country’s history like baseball and apple pie.
After the introduction of mass-produced automobiles, people started to modify their vehicles for enhanced utility. These people stripped off the rear bodywork and mounted open-topped boxes that resembled the first step towards the modern pickup truck.
Dodge trucks actually began with three brothers named Graham. In reality, it is the story of two companies – the Dodge Brothers Company and the Graham Brothers Company. In 1916, seeing the need for a good, dependable truck to serve people such as themselves, the Graham brothers entered the truck body business. By 1919, they had produced the “Truck-builder,” which is a basic platform from which a customer could spec a truck according to his or her needs. The Truck Builder was essentially a truck conversion that began with a passenger car. The Truck Builder worked this way: The new-car dealer would sell a new car to a customer, then suggest to the buyer that his old car could be converted into a truck.
In 1921, Dodge Brothers began to market Graham Brothers medium-duty trucks through its dealerships; in turn, every Graham vehicle utilized a Dodge engine. This partnership provided Dodge dealers with a full line of trucks to sell in addition to the highly regarded Dodge passenger cars, and the resulting sales increases prompted Dodge to buy the Graham Brothers Company.
The Dodge trucks would carry the Graham Brothers nameplate until 1928 with a few of the designs lasting as long as the 1930s.

Rockville Garage, 1918 – Hudson Super Six, Oldsmobile, and Dodge Brothers Motor Cars on display at Rockville Fairgrounds. Lewis Reed is seated in the drivers seat of the Rockville Garage Graham Brothers Service Truck.
Source: Allpar
Winner – 1931 Reed Brothers Third Annual Goodyear Dealers Zeppelin Race
In the early 1930’s, the Goodyear Zeppelin Company produced a series of framed prints as rewards for Goodyear dealers as prizes for high sales. Sales was based on a two months quota, and participated in by thousands of dealers all over the country. The print shows USS Akron on a mobile mast, leaving her hanger. The frame is made of the sheet metal and rivets used in dirigible construction, and each frame has an engraved duralumin plaque at bottom center of the frame.
The inscription plaque reads:
-WINNER-
Reed Brothers
Third Annual Goodyear Dealers Zeppelin Race
July-August 1931
THIS FRAME IS MADE OF DURALUMIN USED IN THE GIRDER CONSTRUCTION OF THE UNITED STATES AIRSHIP “AKRON” BUILT BY THE GOODYEAR ZEPPELIN CORPORATION
This original Margaret Bourke-White photograph of the United States Airship “Akron” is SIGNED in the lower right hand corner by the famed 20th Century photographer.
The USS Akron, first of a class of two 6,500,000 cubic foot rigid airships, was built at Akron, Ohio. Commissioned in late October 1931, she spent virtually all of her short career on technical and operational development tasks, exploring the potential of the rigid airship as an Naval weapons system. During the remainder of 1931 and the early part of 1932, the Akron made flights around the eastern United States and over the western Atlantic, including one trial of her capabilities as a scouting unit of the fleet. While beginning a trip to the New England area, Akron encountered a violent storm over the New Jersey coast and, shortly after midnight on 4 April 1933, crashed tail-first into the sea. Only three of the seventy-six men on board survived this tragic accident. During the search for other possible survivors, the Navy non-rigid airship J-3 also crashed, killing two more men.
Note: Margaret Bourke-White (1904 1971) is best known as the first foreign correspondent to be permitted to take photographs of Soviet industry, the first female war correspondent, and the first female correspondent permitted to work in war zones.
40th Anniversary with Goodyear
Lewis Reed was recognized by Goodyear Tire & Rubber Co. for reaching his 40th year as a Goodyear dealer. Reed Brothers Dodge began selling Goodyear tires in the 1920s. Below is a letter from Russell DeYoung thanking Lewis Reed for his 40 years “in business together”.
Please see Margaret Bourke-White: The Photography of Design, 1927 – 1936 for more information
Happy Birthday Lewis Reed! Founder of Reed Brothers Dodge
Today marks my grandfather’s birthday. Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge.
When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.
Lewis Reed was just a young man when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility only one year after the first Dodge automobile was made.
Lewis Reed’s Rockville Garage sold more than just Dodges. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.
However, his love of cars and entrepreneurial spirit began years before. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.
A mechanical aptitude was necessary to be a car dealer in the early 1900′s. When the cars were shipped to the dealer from the manufacturer they were only partially complete and they needed final assembly, so the new dealer quickly became skilled at repair. It was the dealer’s responsibility to assemble the cars at the rail yard and drive them back to the showroom.
Lewis Reed was very active in his community and in his church. He was a member of the Gaithersburg Grace Methodist Church, where he served as a member and Chairman of the Board of Stewards, a Lay Leader and President of the Men’s Bible Class. He was a charter member and Past President (Feb 1933 – Feb 1937) of the Gaithersburg-Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland. Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.
Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area.
Active in the dealership daily until the day of his death, Lewis Reed died on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed SENATE RESOLUTION NO. 10 honoring the well-known Rockville automobile dealer for his personality and outstanding contributions. The resolution was sponsored by state Senators Anderson and Gore.
At the time of his death, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road. In honor of Lewis Reed, the State of Maryland named the street behind the dealership’s original location, “Dodge Street” because Reed Brothers Dodge was located there for so many years (1914-1970).
When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. He held a serious work ethic in the highest regard, and that was not lost on me.
Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. It is in keeping with Lewis Reed’s spirit, that I proudly honor and preserve the legacy he left as the founder of his family’s 97-year old dealership that spanned three generations and over nine decades.
New Milestone: 50K Page Views
Just a quick post with an offering of thanks to all of you who have stopped in to visit this blog. In the two and a half years since its creation, this blog has seen more than 50,000 page views, crossing the milestone today. And this milestone is dedicated to all the readers who find time in their hectic schedule to stop by for a look and a read.
Thank you to everyone who visits us from all around the world…we have so far been visited by folks from all fifty of the United States and 139 different countries world wide.
I would also like to take the opportunity of this blog milestone of 50,000 views to ask you to help Reed Brothers Dodge History continue to be more and more read. If you like this site, please share it with your friends and family and anyone you think might enjoy it. You can follow this blog directly if you have a Google account, or you can subscribe to get new post notifications delivered to you by email. If you are on Twitter, please follow us @reedbrothers; if you are on Facebook, please drop by and press the “Like” button on Reed Brothers Facebook page.
Business longevity is something to celebrate and share, and it’s an absolute honor and privilege for me to share the history of Reed Brothers Dodge with all of you!
July 4, 1922: First MCPD Posing in Front of Reed Brothers Dodge
This blog entry is posted today to commemorate the anniversary of the Montgomery County Police Department. It was 93 years ago on July 4, 1922 that the MCPD was first established. In those days, Montgomery County was farm country, sparsely populated, automobiles sharing dirt roads with horse-drawn wagons. But it was changing into a proper suburb, and there needed to be a police department.
Posing in front of Reed Brothers Dodge on July 4, 1922 Chief Charles Cooley, center, and his men of the first mounted unit of the Montgomery County Police Force, were on their first day of duty. (click image to enlarge)
The MCPD consisted of five officers and a Chief. Each of the officers was issued a Harley-Davidson motorcycle, a .38 Smith & Wesson handgun, a black jack, law book and was allotted $300.00 a year for the upkeep of their motorcycle.

Pictured left to right: Earl Burdine, Lawrence Clagett, Guy Jones, Chief Charles Cooley, Leroy Rodgers, and Oscar Gaither. Photo by Lewis Reed
Source: Montgomery County, Two Centuries of Change by Jane Sween

















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