Who Gets This? Good as New 1931 Harley Davidson Only $100!
Montgomery County Sentinel, Feb 2, 1933
Lewis Reed, an avid motorcycle enthusiast, also acquired and sold Harley-Davidson Motorcycles at his dealership. Between 1915 and 1950, Reed Brothers Dodge sold more than just cars. In addition to automobiles, the dealership also sold a wide variety of vehicles such as farm tractors, delivery trucks, firetrucks, school buses, and apparently, motorcycles.
Rockville’s Park Avenue Motorcycle Club, 1912
At the turn of the century, before cars were even around, Lewis and Edgar Reed, along with brother-in-law Bernard Hanshew, began their riding adventures with a group of friends from the Park Avenue community in Rockville in the early 1900s.
First motorcycle club in Rockville, Maryland. One Harley Davidson, one Indian, and Three Excelsior motorcycles on Park Avenue, 1912. Lewis Reed, far left.
Early motorcyclists were often pictured in riding groups. From its beginnings, motorcycling developed very much as a social activity. Gentlemen of the day often used it to spice up their sunny weekends and impress ladies.
On Park Avenue, ca. 1912. L-R: “Happy” Hicks, Lewis and Edgar Reed, Frank Higgins, and Alvin Luctor.
Montgomery County Sentinel. September 29, 1955, Centennial Edition
Lewis Reed on his Harley Davidson circa 1915 somewhere outside Frederick, Maryland.
Adventurers, enthusiasts, friends, and family…these are the pioneers of Montgomery County who made riding a social pastime, which has carried on in motorcycle travel today.
Driving Into the 20th Century
Before 1900, there weren’t any traffic laws in regular use pertaining to automobiles other than certain regulations for the use of horse-drawn wagons and locomotives. The rise of the automobile changed all that. Local governments attempted to develop signage and laws to deal with this massive increase in the use of mechanized vehicles.
In the early 20th century, traveling cross-country by automobile was intimidating, if not a little bit dangerous. Cars were unreliable and roads were rough. The child in the photo is Lewis Reed’s daughter, Mary Jane. Photo by Lewis Reed
There were no paved highways for automobiles to shoot along at 60 and 70 miles an hour; just country roads, filled with ruts, sand, and mud, over which no one wanted to drive at the maximum speed of passenger cars, which was about 25 miles an hour.
You didn’t always need a license to drive. In fact, in the beginning of the 20th century, driver’s licenses didn’t even exist. Anyone could operate a vehicle, even if they had no idea what they were doing. As the number of automobiles increased, states slowly began to require people to be licensed in order to drive, with Maryland beginning in 1910.
New license and speed limit laws in effect regarding automobile use for the state of Maryland. Montgomery County Sentinel, May 6, 1910.
Horses were skittish of the loud motors, and those who drove cars often had little training on how to operate them safely–both situations caused unprecedented accidents. Reed Brothers Dodge salesmen at the time often had to teach their customers how to drive the automobiles they had just purchased. “Speed limits” were a new concept, as individually-controlled vehicles capable of speeds much faster than a horse were previously non-existent.
Sign on this bridge reads “$10 fine for driving faster than a walk.” Photo by Lewis Reed, c. 1910
The photograph above evokes a sense of nostalgia for slower-paced times. Literally slower: the sign over the bridge entrance reads “$10 fine for driving faster than a walk.” That’s equivalent to about $300 in today’s money.
From “Rules of the Road,” written by William P. Eno in 1903:
The mandatory registration of automobiles was one of the first traffic regulations in the United States. New York became the role model in 1901 by being the first state to require that automobile owners register their vehicles. By 1920, license plates were mandatory in all states. It took longer for the states to require a driver’s license. In 1935, there were just 39 states that issued the licenses and only a few tested applicants. Before the 1930s, most drivers received their training from automobile salesmen, nonprofit organizations such as the YMCA, family members and friends.
There was a good reason to discourage speeding in the first decades of the 1900s, as there were no stop signs, traffic lights, lane lines, brake lights, driver’s licenses, or posted speed limits, to name only a few modern safety measures. Drinking and driving? Not that big a deal. Poorly maintained roads, untrained and inexperienced drivers, and potential speeds approaching 40 mph created the perfect catalyst for horrific accidents. The photograph below illustrates how fragile those early cars were.
Early 20th century automobile accident. Photo by Lewis Reed
Trained as a chauffeur early in his life, Lewis Reed later leveraged his knowledge of automobiles into founding one of the longest-lived and most successful car dealerships in the state of Maryland.
Raleigh Chinn’s 1928 Dodge Rumble Seat Coupe
Reed Brothers salesman Raleigh Chinn drove this 1928 Dodge Brothers Senior Six sport coupe that featured a rumble seat. He and his new wife Rebecca Nourse Chinn drove this car south for their honeymoon in 1930. Photo courtesy Jane Sween Chinn
The rumble seat was the imaginative creation of 1920s and 1930s Detroit — to squeeze four people into a two-passenger automobile. A rumble seat, also called a mother-in-law seat, is an upholstered exterior seat which folded into the rear of a coach, carriage, or early motorcar. Depending on its configuration, it provided exposed seating for one or two passengers.
Rumble seat
The back of the seat was attached to the trunk lid, which opened from the top, not the bottom, and folded back, not up, when the trunk was open. Rumble seat passengers were exposed to the elements, and received little or no protection from the regular passenger compartment top. It took some agility to climb up into them, even more to get out.
In 1926, Chrysler offered coupes and roadsters with rumble seats and the following year the corporations other lines, Plymouth, Dodge, and DeSoto, also were offering rumble seats. Chrysler Corporation continued to offer rumble seats through the 1940 models.
Salesman Raleigh Chinn’s business card, reflecting the addition of the Plymouth line after 1930. With the addition of the Plymouth brand, Reed Brothers Dodge became Reed Brothers Dodge-Plymouth.
Fill’er up! Texaco Tanker Truck
The 1917 photo below is the Reed Brothers original Rockville Garage located at the intersection of Veirs Mill Road and Rockville Pike. To the right is a Texaco Gasoline Filling Station sign. One very tall Texaco branded fuel pump can be seen in this photo along with two Texaco Petroleum refueling trucks. The gas pump globe on the top advertises the gas company name and logo. Parked in front is a line-up of some very early Dodge Brothers Motor Vehicles.
Note the unpaved dirt road on Rockville Pike and trolley tracks running past the dealership. From 1900-1935, the trolley cars went past Reed Brothers Dodge as they traveled up Rockville Pike. Major stops along the line included Georgetown, Alta Vista, Bethesda, Montrose, Halpine, the Fairgrounds, Courthouse Square, and Chestnut Lodge.
1917 Original Rockville Garage with 2 story addition. Note the Texaco Filling Station signage and the Texaco Petroleum fuel truck refilling the single pump in front. Photo by Lewis Reed
At some point between prior to 1920, Reed Brothers Dodge changed over from selling Texaco and became a Gulf Gasoline dealer. Reed Brothers had the first Gulf gas station in the still-rural Washington D.C. area. (click on images to enlarge)
1917 Texaco tanker truck. Photo by Lewis Reed
A Texaco Petroleum Truck sits in front of Rockville Garage after delivering its load of fuel. On the side of the tanker is a hinged wooden box carrying 2-drums of a Texaco product. The delivery driver seems to be wearing his best suit on this job, something that you don’t see these days at all.
In addition to Texaco gasoline, Rockville Garage also carried a full line of Texaco lubricants, Fisk tires, Willard batteries and many other well known brands of merchandise.
The most essential vehicle of the early 20th century had to have been the tanker truck. In the pioneering period of tanker trucks, 1910 to 1920, the Texas Company was among many that were fitted with tanks to carry refined products such as gasoline, kerosene and fuel oil.
Reed Photo Collection: Early 20th Century Motorcycles
Motorcycles have evolved in countless ways since their emergence near the beginning of the 20th century. In the early years of the 20th century, motorcycles and automobiles were competing for the same audience. Most people traveled either on or behind a horse, while the more adventurous were fascinated by those new-fangled bicycle things. So anything with a motor represented a giant step forward.
Take a step back in time with this glimpse into an almost forgotten era of Montgomery County history in the early 20th century… the motorcycle era. These photographs taken by Lewis Reed span a period from roughly the early 1900s up until about the late 1920s.
Lewis Reed sitting on his Harley Davidson circa 1915 somewhere outside Frederick, Maryland.
Lewis Reed was not only passionate about automobiles, he also enjoyed riding motorcycles. At the turn of the century, before cars were even around, Lewis Reed traveled up and down the East Coast on his motorcycle with his brother, Edgar, and a group of friends. In the early days of motorcycling, propriety dictated that a gentleman be presentable when he went out for a spin, and since tweed suits were the standard countryside uniform of the the late-nineteenth century, so it was for motorcyclists as well. Jodhpurs and full-length boots derived from horseback riding and jackets with a cut consistent with hunting and other kinds of sports were adapted to the new pursuit of motorcycle riding.
Above, Lewis Reed stands with his camera at far left. The photo was taken 1914 in Harper’s Ferry, West Virginia. The wooden frame Victorian-style train station dating from 1889 can be seen in the background.
This photograph is the first known photograph of the entire Montgomery County Police Force. Photo taken by Lewis Reed on July 4, 1922.
Montgomery County Mounted Police
By the early 1920’s, the motorcycle had proven itself to be a rugged, reliable, and economical means of transportation. No one benefited from this more than law enforcement agencies. State and local police departments quickly adopted the new machines into their arsenal, allowing patrolmen to more skillfully navigate city streets and venture farther into rural areas.
Posing in front of Reed Brothers Dodge on July 4, 1922 Chief Charles Cooley, center, and his men of the first mounted unit of the Montgomery County Police Force, were on their first day of duty. For several years, since there was no police station, the officers would meet for “roll call” on the steps of the Red Brick Courthouse in Rockville at 2:00 p.m. every day to let each other know they were alive and well. Chief Cooley was given the privilege of a Model T Ford. The chief was paid $1,800 a year (the chief now gets $112,564) while the officers got $1,500. Each of the officers was issued a Harley-Davidson motorcycle, a .38 Smith & Wesson handgun, a black jack, law book and was allotted $300.00 a year for the upkeep of their motorcycle.
Grafton Reed, Bernie Hanshew, and Lewis Reed (standing)
Have you ever come across a picture that you had to look at twice just to make sure you were not crazy? Well I have… and the photo above is one of them. When I came across this photograph in Lewis Reed’s album, I had to look at it several times to make sure I was not “seeing things”. There is something surprising in this photograph, and when I finally figured out what it was, it put a big smile on my face.
Can you spot the unusual object in this photo?
OK, give up?
It’s a Doll!
Edgar Reed in sidecar, ca. 1914. Photo by Lewis Reed
Once motorcycles were established in the marketplace, various accessory items were developed to accommodate a larger audience for the product. The sidecar, a one-wheeled passenger compartment that was attached to the main frame of the motorcycle, was perhaps the most visible accessory. The sidecar expanded the number of passengers that could be driven and also improved the stability of the vehicle.
This is a photograph taken by Lewis Reed of an Indian motorcycle with his brother, Edgar, seated in the sidecar. From what I’ve been able to research, I believe it’s a 1914 Indian. The handle bars on a 1913 had no cross bar, the 1914 model had a cross bar that can be seen on this one. The tool box was mounted on the rear of the carrier in 1913 and moved to the top of the fuel tank in 1914.
1914-1915 Harley Davidson. Photo taken on Park Street in Rockville by Lewis Reed
Riders wore gauntlet gloves along with their full-length boots to keep the wind out, as well as provide a little extra skin protection should they go down. A less protective addition to the motorcycling wardrobe was the flat cap.
A motorcycle racer rips down an unknown racetrack kicking up dust in his wake. Photo by Lewis Reed, ca. 1915
Lewis Reed Captures the Thrill of Motorcycle Racing in 1915
In the first years of the twentieth century, companies like Harley-Davidson and Indian began producing motorcycles for the general public. Although there is not an exact date of the first motorcycle race, you can be sure that as soon as there were two motorcycles on the road, there was racing. As more and more motorcycle manufactures started popping up across the U.S., motorcycle racing started making it’s way to more official venues. The earliest races were held on fairground dirt tracks used for horse racing. On short tracks, typical of county fairs, the most valuable driving technique involved the infamous “pendulum skid,” with riders taking the curves much as automobile drifters do today (but with two wheels fewer, to add to the excitement).
The photograph above taken by Lewis Reed shows an unknown racer at a fairground raceway in the early 1900s. In the teens, motorcycle racing on dirt tracks throughout the country, was one of the most popular spectator sports. Despite the danger to both racers and spectators, the motorcycle races became very popular and drew large crowds of spectators. Motorcycle racing continued until just after World War 1, when the focus shifted to automobile racing.
Unknown lady and toddler posing on a 1913-1914 Excelsior motorcycle. Photo by Lewis Reed
Back in the early part of the last century when the motorcycle was still new and a novelty, it was often used for Kodak moments. In the photo above, the toddler’s sporty little cap and goggles make the image. Just imagine how excited she must have been to sit on that big machine. The motorcycle seems to be well equipped with extras including: a headlamp, a handlebar-mounted Klaxon horn, and a well padded passenger seat on the back.
Lady & toddler on Harley Davidson motorcycle. Photo by Lewis Reed, circa 1914
Motorcyclists in front of Greenawalt Drug Store in Frederick, Maryland. Photo by Lewis Reed, circa 1915
Things look pretty quiet in front of Greenawalt Drug Store on Market Street in Frederick, Maryland on this day some 100 years ago. In the early days, motorcyclists were more likely to wear a tie and sporty little cap than the leather of today.
Lewis Reed is airing up the rear tire of his Harley Davidson with an old-style hand pump, 1915.
Motorcycle repair shops were nearly nonexistent in the early 1900s, so many motorcyclists had to learn to fix their own machines wherever they broke down. Early motorcycles carried a tool box mounted on the rear luggage carrier, or on the top of the fuel tank. Hand air pumps were also carried in case the rider had a flat tire along the way.
Repairing a flat tire on the side of the road. Photo by Lewis Reed
If you look closely at this photo, you can see bicycle pedals on the motorcycle. Most early motorcycles were equipped with pedals so that an unlucky rider with a failed engine could still get home. They were also handy for getting a little extra uphill push and for starting the machine.
Edgar Reed and unknown lady on Excelsior motorcycle. Photo by Lewis Reed, ca. 1914
The early days of motorcycle riding was an expensive joy and pursued mostly by wealthy men. Instead of having a motorcycle as a source of transportation, gentlemen of the days oftentimes used it to spice up their sunny weekends and impress ladies. Outfit relevance dictated a gentleman to be presentable and neat, so when going for a spin, Edgar Reed is wearing a leather jacket, full-length boots, necktie and sporty cap with goggles.
Edgar Reed (rider second from left) and Lewis Reed standing behind him (others unidentified). On Park Street in Rockville, ca. 1912
Early motorcyclists were often pictured in riding groups. From its beginnings, motorcycling developed very much as a social activity. Lewis and Edgar Reed, along with brother-in-law Bernard Hanshew, began their riding adventures with a group of friends from the Park Avenue community in Rockville in the early 1900s.
Eleanora Reed, and Lewis Reed’s sisters Geneva and Eva posing on Excelsior motorcycles, 1912. (Note they are all sitting “side-saddle” as true ladies of the time would have been expected to do). Photo by Lewis Reed
While women have been enthusiastic bikers ever since motorcycles were invented, they have had to push back against deeply ingrained attitudes. Women in the first half of the 20th century were expected to dress fashionably and conservatively, and above all, remain ladylike. Sitting astride a motorcycle was considered uncouth: the same as riding a horse with a leg on each side.
Motorcyclists on Rt 118 in Darnestown, Maryland. Photo by Lewis Reed, ca. 1914
Motorcyclists on Rt 118 in Darnestown, Maryland. Photo by Lewis Reed, ca. 1914
Motorcyclists on Rt 118 in Darnestown, Maryland. Photo by Lewis Reed, ca. 1914
Future biker on the right. Photo by Lewis Reed, ca. 1914
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Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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