History of Dodge Logos
Many fascinating and mysterious logos have been used by Dodge throughout the past 100 years. Dodge used different logos depending on the model and vehicle purpose. Trucks, passenger cars and performance vehicles typically held different logos on grills. Below are the most notable emblems used by Dodge since its inception.
Six-Pointed Star (1914-1938): When the Dodge brothers, Horace and John, built their first automobile in 1914, their final touch was a small enamel badge on the radiator with their company logo: a circle with two interlocking triangles forming a six-pointed star in the middle; an interlocked “DB” was at the center of the star, and the words “Dodge Brothers Motor Vehicles” encircled the outside edge. Although similar to the Star of David, the Dodge brothers were not Jewish. Although the “Brothers” was dropped from the name for trucks in 1929 and cars in 1930, the DB star remained in the cars until the 1939 models were introduced.
Ram: For 1932, Dodge cars adopted a leaping ram as the car’s hood ornament. Starting with the 1940 models the leaping ram became more streamlined and by 1951 only the head, complete with curving horns, remained. The 1954 model cars were the last to use the ram’s head before the rebirth in the 1980s. Dodge trucks adopted the ram as the hood ornament for the 1940 model year with the 1950 models as the last.

The hood of this 1946 Dodge Deluxe Fluid Drive Sedan is stamped with the Dodge coat of arms and “DODGE”. Photo by Reed Brothers Dodge
Crest: For 1941, Dodge introduced a crest, supposedly the Dodge family crest. The design had four horizontal bars broken in the middle by one vertical bar with an “O” in the center. A knight’s head appeared at the top of the emblem. Although the head would be dropped for 1955, the emblem would survive through 1957 and reappear on the 1976 Aspen. The crest would be used through to 1981 on its second time around, being replaced by the Pentastar for 1982. The knight’s head without the crest would be used for 1959.
Forward Look (1955-1962): After the Dodge family crest was used between 1941-1957, Virgil Exner designed Dodge’s “Forward Look” logo: two overlapping boomerang shapes that suggested progress and forward motion. The design was heavily influenced by developing rocket propulsion technology and was named after the redesign campaign being used on the Chrysler Corporation’s vehicles.
Fratzog (1962–1981): From 1962 to 1981, the Dodge emblem had a colorful internal label: It was called a fratzog. If you’re wondering what that word means (it sounds German, doesn’t it?), it’s totally meaningless. Three arrow shapes pointed inward to form a three-sided star. Not knowing what else to call the imaginative design, a Dodge designer made up the whimsical name.
Pentastar (1982-1992): For a decade, Dodge adopted Chrysler’s Pentastar logo on its vehicles, which had been used for corporate identification since 1962. To differentiate itself, Dodge’s Pentastar was red, while Chrysler-Plymouth’s was blue.
Ram’s head (1993–2010): Dodge reintroduced the ram’s head hood ornament on the new 1973 Dodge Bighorn heavy duty tractor units. Gradually the ram’s head began appearing on the pickup trucks as Dodge began to refer to their trucks as Ram. The present iteration of the Ram’s-head logo appeared in 1993, standardizing on that logo in 1996 for all vehicles except the Viper, which uses the Viper’s Head.
New Dodge logo (2010): When Ram Trucks was relaunched as its own brand in 2009 and used Dodge’s logo, Dodge was forced to replace its own. The present Dodge logo features several shades of silver and red colors. The Dodge inscription is all silver, but has a light hue at the top and dark, or rather grey, at the bottom. It stands for grandeur, dignity and sophistication. The two inclined stripes at the right side of the logo are painted red to symbolize passion and excitement, associated with the company’s vehicles. The new logo was unveiled in late May 2010.
Sources: Cartype, Wikipedia, Allpar, Dodge Brothers Club
Seasons Greetings and Happy Holidays!
I would like to take this time to wish all the readers who find time in their hectic schedule to visit this blog a very Happy Holiday Season. Wherever your holiday celebration takes you, I wish all of you a safe, relaxing time spent with family and friends.
Business longevity is something to celebrate and share, and it’s an absolute honor and privilege for me to share the history of Reed Brothers Dodge with all of you!
To all of you who have stopped in to visit , whatever your faith, wherever you live – Happy Holidays,
~Jeanne
Lewis Reed Photos: Rockville’s First Water Tower

1906 historic view of Rockville Maryland’s first pipestem water tower. (1897-1946)
Photograph by Lewis Reed, founder of Reed Brothers Dodge
This 1906 photograph taken by Lewis Reed depicts Rockville Maryland’s very first water tower. I wanted to share this photograph, because it offers a visual history for its role in the development of public utilities in the City of Rockville. My grandfather picked up the hobby of photography even before automobiles were around. He was a well-known photographer in the county and many of his early photographs are now part of the Montgomery County Historical Society photo archives.

View of Rockville Water Tower and Baltimore Road B&O Railroad Crossing circa 1909. Photo by Lewis Reed
The pipestem tower was an element of the 1897 pumping station known as the “Rockville Electric Lights and Water Works,” located in Rockville Park and the future Croydon Park. In the 1890s, Rockville grew both as a resort and as a town. With substantial residential appeal, the need for services grew. In about 1899, Rockville got its first water tower at a cost of about $20,000. Its construction signaled the dawn of local municipal water service. Prior to the tower’s construction water in the city was primarily drawn from private wells. Concern for water quality in the 1880s led to the decision to develop a municipal system. The stand pipe was a typical shape for a water tower at the turn of the century. From this high point, water could be piped throughout the town. The chimney stack originally extended to a height of 50’, as documented in the Sanborn maps 1908, 1915.
Built in 1879, the Pump House at Croydon Park is a historic building in Rockville and the site of the first municipal water supply. Once known as the “Rockville Electric Lights & Water Works.” the building was the City’s first public water system and supplier of electricity for street lights and private homes.
Sources:
National Register of Historic Places, Rockville Pumping Station
Peerless Rockville
Rockville Nights: Sculpture commemorates Rockville’s legendary Reed Brothers Dodge (Photos)
I would like to take this opportunity to offer a special thank you to Rockville Nights blogger Robert Dyer, for sending new visitors our way via a link on his blog post: http://www.rockvillenights.com/2015/12/sculpture-commemorates-rockvilles.html.
Source: Rockville Nights: Sculpture commemorates Rockville’s legendary Reed Brothers Dodge (Photos)
Dedication to Lewis Reed
I called him “Pop”
Today marks my grandfather’s birthday. Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge. My grandfather was an amazing man, and he taught me many things during my 17 years of childhood. It’s safe to say out of all the people in my lifetime, my grandfather was one of the most influential people in my life. If he were still around, he would be 128 years old today.
In this special post, I thought I’d take a moment to recount a few of the wonderful memories my grandfather has given me that has helped make me into the person I am today.
Work Ethic
I’ve never met a man who worked harder than my grandfather and I’ve tried to emulate that admirable quality. He went to work every day until the day he died. Some people might have called him a workaholic, but he never gave anything less than 100% to a job or task. He has handed down his natural leadership abilities, which have helped me achieve a number of career “firsts” while I was with the The United States Air Force Band, and ultimately reach the top enlisted position as the first female Command Chief of a premier Air Force unit.
Lead by Example
Growing up in the car business, one of my favorite things to do as a kid was to go to the dealership with my grandfather on weekends. My grandfather was always on the showroom floor or walking around the dealership talking with customers and the employees. What I didn’t know at the time, was that by being accessible and not spending a lot of time in his office behind a desk, he was actually building rapport and trust with his customers and employees. Because of this, I always tried to make myself visible to my co-workers and not be seen as a leader that managed from a distance.
Learning to Change a Flat Tire
This is one of life’s lessons he taught me and one I will never forget. While most little girls were handed a box of Crayola Crayons and a Cinderella coloring book, my grandfather proposed some quality time to teach me how to change a tire. Somehow, the tire on his car had gone flat while sitting in the garage. He taught me step-by-step how to change the flat tire. I’m certainly no expert by any stretch of the imagination, but I am very grateful to him for seeing the value in teaching me this.
Shooting a Gun
My grandfather taught me how to shoot a .22 rifle back in the 1960’s when I was a teenager. He spent time showing me how to operate the gun, the safety rules of handling the gun, how to aim, and how to slowly pull, not jerk, the trigger. He used to let me shoot the rifle in the basement of his house. I would fire though the door from one end of the finished basement into the unfinished part into a huge block of wood with a paper target on it that would (hopefully) catch the bullet.
Knack for Fixing Things
I seemed to have inherited my grandfather’s knack for fixing things … AND taking them apart. When I got a little older he gave me access to his tools and taught me how to use them. Because of him, when I was about about 14 years old, I completely disassembled and reinstalled all the keys on my brand new saxophone. Oddly, this later led me into a larger role of repairing musical instruments for a local Music & Arts Studio.
Learning to Drive
My grandfather taught me how to drive a car even before I was able to see over the top of the steering wheel. He used to let me reach my foot over from the middle passenger seat to push on the gas pedal. Soon after, he let me sit on his lap and steer. I was barely able to see over the steering wheel, but while he was working the clutch and brake, I was driving!
Work Hard and Don’t Quit
My grandfather’s greatest gift to me was the drive to persevere. When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what my grandfather faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. That was proof for me that anything is possible. This example taught me to run with my dreams and never give up. No matter how many times people say it can’t be done, I’ve learned to always follow my dreams.
Conclusion
There are several things that can be done with a person’s legacy. We can completely forget it. We can constantly recount it while never emulating it. Or, we can evaluate it, sift it out, and reap the rewards of putting the positive lessons into practice in our own lives. My grandfather has been gone many years now (48 to be exact). But, he is never gone from my heart. What my grandfather taught me as I grew up — some just very simple things; others are very valuable life lessons that I will never forget. Thanks, Pop!




















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