The Legendary Lake House Hotel of Horror, Then & Now
With Halloween just around the corner, I thought it would be fun to feature a photograph that Lewis Reed took of the Saylorsburg Lake House Hotel, now the site of Hotel of Horror. The aging Lake House Hotel in Saylorsburg, Pennsylvania, once a vibrant Poconos retreat, was a popular hotel for the region’s tourists who were looking for fun on nearby Saylors Lake. During the hotel’s heyday, its staff was booking rooms a year in advance. Today, the former hotel’s fame is generated from its annual Halloween haunted-house attraction.
Lake House Hotel (THEN): The legend of the Lake House Hotel spans more than two-hundred years. According to local folklore, during World War II, many of the employees at the Lake House were called to assist in the Pennsylvania National Guard, leaving the local asylum with one lone security guard to watch over the entire building. The inmates escaped, made their way to the hotel and took it over. The insane patients performed experiments on the guests. What was once a renowned resort for the rich and famous, became a torture chamber.
Saylorsburg Lake House Hotel. Photo taken by Lewis Reed, 1915.
Hotel of Horror (NOW): The hotel was purchased in 1990 and turned into an Antique Co-Op, and then in 1992 saw its first haunted house attraction. This 2021 season will celebrate the 29th year that the Hotel of Horror has been fascinating and horrifying legions of fans from the far reaches of the United States and even internationally. To all the readers of this blog: Have a spooky, enjoyable and very safe Halloween!
Welcome to The Hotel of Horror, The Pocono Mountains Premier Haunted House Attraction
1935 Auto Body Repair & Fender Repair Addition
Montgomery County Sentinel, February 14, 1935
Reed Brothers Announce New Department of Auto Body and Fender Work
Reed Brothers Dodge and Plymouth dealers of Rockville, have inaugurated a new department of auto body and fender repairing under the direction of E.J. Sherman, who has had 20 years of experience along this line. Edgar Reed pointed out that this new department will enable automobile owners to get a satisfactory and economical service in Rockville, whereas, they have in the past been obliged to go to Washington or Baltimore for such work.
With a surge in automobile purchases in the early 1900’s, and an equal amount of car accidents and breakdowns, Reed Brothers began offering collision repair services. Just as the automobile has gone through numerous transformations over the last century, so has the auto body repair industry. When Henry Ford first mass produced the car in 1908, it was so new and unlike any other means of transportation at the time, that no one, outside of the few people who designed and built the old Model T Fords, was really qualified to do repairs. In the early years, many people turned to a machinist or even a bicycle repair shop for car repairs. As the popularity of the automobile grew, so did the demand for experienced and reliable mechanics and auto body specialists.
By the 1920s, there were a great deal of cars on the roads, which meant that manufacturers and dealerships needed to provide drivers with the means of repairing their vehicles in the event of a collision or breakdown. To meet this demand, manufacturers started making standardized parts that could easily replace damaged components of a vehicle. Dealerships were now able to employ mechanics that were able to easily repair vehicles using the prefabricated parts provided by the manufacturers. This method of auto repair lasted into the 1930s and 40s, though production and demand for repairs did hit a major decline at this time due to the Great Depression and World War II.
By the 1970s, Reed Brothers Auto Body Shop used state of the art equipment in the repair and refinishing process on all vehicles. Reed Brothers had computer downloaded specifications for practically every vehicle made and they color matched all paints in-house, with world renowned Spies Hecker paint and mixing system. The skilled “plastic surgeons” of the automobile world, their technicians were all formally trained professional with ASE and I-CAR, which kept them up to the minute with the latest technology.
Exploring Community Life in 20th Century MoCo
The newest—and final—addition to Lewis Reed’s online exhibit, “Montgomery County, 1910-1930: Through the Lens of Lewis Reed” has just been published.
Honoring a Legacy
When Lewis Reed opened his Dodge dealership 106 years ago in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. Since then, the business grew and transformed from a small-scale garage and dealership into one of the largest and most recognized commercial enterprises on Rockville Pike.
Lewis and Edgar Reed’s business philosophy was simple:
Treat your customer as your friend and always do what you promise.
1915 Rockville Garage located at the intersection of Veirs Mill Road and Rockville Pike The original owners of Rockville Garage are standing in front. From left: Lewis Reed – Roy Warfield – Griffith Warfield.
The photo above shows the Rockville Garage where Lewis Reed got his start by becoming a partner with Robert L. and Griffith Warfield in 1914. The Warfield brothers had purchased this building in July 1915, from Lee Ricketts and Sons who had the Overland Agency. In 1917, Lewis Reed bought out the Warfield brothers’ interest and continued the business until 1919 when he was joined by his brother, Edgar. The firm’s name was changed to Reed Brothers upon a suggestion of the late Judge Edward C. Peter.
Reed Brothers handled the first Dodge cars placed on the market in Montgomery County, Maryland. The company continued for two generations later under the Gartner family and sold tens of thousands of cars to generations of local drivers. The late George M. Hunter, President of the Montgomery County National Bank, purchased the first automobile sold by the Rockville Garage.
1916 – The original owners of Rockville Garage. From left: Roy Warfield – Lewis Reed – Griffith Warfield
Initially, Reed Brothers sold Oldsmobile and Hudson along with Dodge. The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers from 1930 until 1969, when the Plymouth car was given to the Chrysler dealers. In 1928, when Walter P. Chrysler took over after Horace and John Dodge died, Lewis Reed became an original member of the Chrysler family. By 1929, when the stock market crashed and Great Depression began, nobody could afford to buy cars. Like most other businesses, the Great Depression hit hard and Reed Brothers had to rely on its Service Department to make ends meet. But, the dealership survived through these lean times.
During World War II, Reed Brothers Dodge had virtually no new cars to sell for three and a half years. Tires and parts were rationed. Strict price ceilings governed used-car sales. Used cars were really hard to find, because people couldn’t afford to give them up. So, most dealerships had to rely on their service and parts departments to fix the cars people couldn’t replace. Empty showrooms were a problem. When manufacturers halted car production and many dealers went bankrupt, Lewis Reed converted his car showroom into a display room and sold GE washing machines, Westinghouse Radios, and other large appliances to fill the gap.
The dealership survived The Great Depression, World War II, the first Chrysler Bailout and resurgence under Lee Iacocca, the sale of Chrysler to Daimler and the sale to the private equity firm Cerberus. Reed Brothers has, in fact, survived everything but Chrysler itself. Whether a franchise is run by a second- or third-generation dealer or is older than even Chrysler itself didn’t seem to matter when Chrysler decided to cut dealership ranks during their 2009 bankruptcy process. After almost 95 years selling Dodges, Reed Brothers was one of the 15 dealerships in Maryland and 789 dealerships nationwide notified by Chrysler that their franchise agreement would not be renewed.
The dealership’s historical legacy continues to this day on the site of its former location at 15955 Frederick Road in Rockville, which is now the Bainbridge Shady Grove Metro Apartments. Bainbridge Shady Grove Metro Apartments pays homage to this history with commemorative art on the former site of the iconic Reed Brothers Dodge dealership.
Tom Keady, President of the Bainbridge Companies said:
Honoring the rich historical legacy of this site was extremely important to us. With the sculpture and the floor plan names, our residents and visitors feel a real connection to the site’s past, and we pay tribute to Reed Brothers Dodge’s role in creating a vibrant Rockville.
A sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps and the fender of a 1957 Dodge pickup truck. Along with the sculpture, a set of Hemi Piston street lamps line the walkway towards the metro station. Historical elements have been incorporated into the interior design of the development which carries out a common theme of dealership history and automobiles.
Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. A sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history.
Bromo-Seltzer Tower: Then & Now
Baltimore and the surrounding area sure has changed a lot in its centuries-long history. But many traditions and landmarks from decades ago are still around today, give or take a few variations. In this “Then & Now” feature, I have combined one of Lewis Reed’s original photograph’s for “then” and matched it with a corresponding contemporary shot for “now”. In the following photographs, you can see the difference 100 years can make.
So… you’re the inventor of a popular headache remedy living in the city of Baltimore around 1910. You have a factory on Lombard Street, a few blocks from the harbor. You want to create something memorable for the city. Of course, you also want to promote that headache remedy…
What do you do?
If you are Captain Isaac Emerson, inventor of Bromo-Seltzer, you hire a well-known architect and build a massive clock tower next to your factory.
Bromo-Seltzer Tower (THEN): When it was built in 1911, the 15-story Emerson Tower—better known locally as the Bromo-Seltzer Tower—was the tallest building in Baltimore. The tower was inspired by the Palazzo Vecchio in Florence, Italy, and took its name from Captain Isaac Edward Emerson, the inventor of Bromo-Seltzer, a popular cure for headaches and indigestion. Until 1936, the tower was topped by a 51-foot illuminated Bromo-Seltzer bottle that was supposedly visible from twenty miles away.
Bromo-Seltzer Tower, Baltimore, Maryland. Photo by Lewis Reed, 1914
Bromo-Seltzer Tower (NOW): The Bromo Seltzer Arts Tower has been transformed into studio spaces for visual and literary artists. Inside the Tower is the Emerson/Maryland Glass Museum which houses the largest collection of Bromo Seltzer and Maryland Glass bottles in existence. The Emerson Bromo-Seltzer Tower was placed on the National Register of Historic Places in 1973.
Bromo Seltzer Arts Tower today
Books
Related Resources
Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
Recent Comments