Dear Santa, Please Pause Here
This special post doesn’t have anything to do with Reed Brothers Dodge history, but it does have a lot to do with the founder’s daughter, Mary Jane (Reed) Gartner. In her younger years, Lewis Reed’s daughter (my mother) was a very talented ceramic and china painter. She painted the ceramic tray of Santa (below) for me Christmas of 2000 and entered it in the Montgomery County Agricultural Fair. Seventy-eight years old at the time, she won First Premium Prize. The tray is currently displayed in my dining room china cabinet and evokes memories of my childhood and makes me happy every time I look at it. I hope you enjoy this special post.
Some background about the image
Have you ever heard of an artist named Haddon Sundblom? No? Well you’ve seen his work. You could say he’s one of the most famous character designers ever. He created the iconic Santa we all know and love. The image, “Santa, Please Pause Here” was originally created by Haddon Sundblom who was commissioned by Coca-Cola company to develop advertising images using Santa Claus. He may have been paid as much as $1,000 per painting—a lot of money at that time (you could buy a car for $700). Based on Clement Clark Moore’s descriptions of St. Nick in “’Twas the Night Before Christmas,” Sundblom’s Santa Claus emphasized the rosy cheeks and snow white beard along with the now familiar suit and hat. A wide leather belt and brown boots completed the look.
From 1931 to 1964, Sundblom’s creations for Coca-Cola had Santa pictured as doing everything from delivering toys (and playing with them!), pausing to read letters, visiting with children who had waited up to meet him on Christmas Eve, raiding the refrigerators of several homes, warming his feet by the fire, and other activities — always with a bottle of Coke in hand or nearby. The Sundblom Santa became so popular that the images spread from print ads onto billboards, posters, calendars, plush dolls, and more.
Below, is the original Coca-Cola Santa Claus painting and sketches by Haddon Sundblom.
In 2001, Haddon Sundblom’s Santa Claus was creatively brought to life in a Coca-Cola ad video tribute, animated by the Academy Award-winning animator Alexandre Petrov.
So the next time you envision Santa Claus and maybe even have a simultaneous unexplained craving for a Coca-Cola, please give a wink and nod to the artist Haddon Sundblom. He was instrumental in defining the image of Santa Claus for us all.
Wishing the very best of the holiday season to everyone, and of course, Merry Christmas!