Third Annual Goodyear Dealers Zeppelin Race July-August 1931
MARGARET BOURKE-WHITE, 1931 REED BROTHERS THIRD ANNUAL GOODYEAR DEALERS ZEPPELIN RACE WINNER
In 1931, the Goodyear Zeppelin Company produced a series of framed prints as rewards for Goodyear dealers as prizes for high sales. Sales was based on a two months quota, and participated in by thousands of dealers all over the country. The print shows the maiden launch of the USS Akron leaving the Goodyear Zeppelin air dock at Akron, Ohio. The engraved plaque at the bottom center of the frame reads, “Winner – Reed Brothers, Third Annual Goodyear Dealers Zeppelin Race. July – August 1931.” This frame is made of duralumin used in the girder construction of the United States Airship “AKRON” built by the Goodyear Zeppelin Corporation”. The print is signed in the lower right-hand corner by the famed 20th century photographer, Margaret Bourke-White. During the early years of the Depression, Goodyear was one of Bourke-White’s most important clients. She made this image of the airship Akron when it was removed from its hangar for the first time.
Built in 1929, the almost unbelievably huge Goodyear air dock in Akron, Ohio, was created as a space where blimps, airships, and dirigibles could be constructed. Evidently building such a massive space created problems, such as indoor rain, and putting the whole thing on rollers so that it could expand and contract with the seasons.
Inscription Plaque
Photo is signed in the lower right corner by famed 20th century photographer, Margaret Bourke White
The USS Akron, first of a class of two 6,500,000 cubic foot rigid airships, was built at Akron, Ohio. Commissioned in late October 1931, she spent virtually all of her short career on technical and operational development tasks, exploring the potential of the rigid airship as an Naval weapons system. During the remainder of 1931 and the early part of 1932, the Akron made flights around the eastern United States and over the western Atlantic, including one trial of her capabilities as a scouting unit of the fleet. While beginning a trip to the New England area, Akron encountered a violent storm over the New Jersey coast and, shortly after midnight on 4 April 1933, crashed tail-first into the sea. Only three of the seventy-six men on board survived this tragic accident. During the search for other possible survivors, the Navy non-rigid airship J-3 also crashed, killing two more men.
Note: Margaret Bourke-White (1904 1971) is best known as the first foreign correspondent to be permitted to take photographs of Soviet industry, the first female war correspondent, and the first female correspondent permitted to work in war zones.
40th Anniversary with Goodyear
Lewis Reed was recognized by Goodyear Tire & Rubber Co. for reaching his 40th year as a Goodyear dealer. Reed Brothers Dodge began selling Goodyear tires in the 1920s. Below is a letter from Russell DeYoung thanking Lewis Reed for his 40 years “in business together”.
Can’t Find Your Car? Frederick Fair Parking Lot, 1914
This fascinating scene of hundreds of cars parked in the Frederick Fair parking lot was taken by Lewis Reed in 1914. What is fascinating to me is, with all of these early cars painted in black, how on earth would you find your car in the parking lot?
Can’t find your car, sir? Apparently not a new phenomenon as seen in this 1914 photo of the Great Frederick Fair parking lot, especially since the majority of cars were of only one paint color, your basic black.
This week (September 17-25) marks the 159th edition of the Great Frederick Fair, the largest and greatest county fair in the State of Maryland. There have been many changes since the first fair was held in 1822 when it was known as the Cattle Show and Fair: that was a two-day event, now it’s nine days. The location has changed and so has the name. Today, the Frederick County Fair is officially named the Great Frederick Fair. It’s been held in May, October and November, but now (and for many years) takes place in September — rain or shine.
Fair entertainment has certainly evolved over the years. In 1888, May Lillie, an “expert girl shot with a rifle” from the back of a running mustang, performed. In the early 1900s, acrobatic bears and monkeys, high-wire acts and vaudeville performers took the stage. In 1950, the highlight of the “Irish Horan and the lucky Hell Drivers” show was a “stock convertible catapulted from a giant cannon.” In 1965, it was Jack Kochman’s Hell Drivers performing stunts with cars.
The Thursday of the 1911 fair was noted as a record day with 15,000 people in attendance, 100 autos and 1,000 carriages, according to “The Great Frederick Fair” book. Today, fair attendance can range from 210,000 to 250,000 people during the nine-day fair.
Newspaper ad advertising The Great Frederick Fair. THE DEMOCRATIC ADVOCATE OCTOBER, 1914
Source: Frederick News-Post
Before There Was Photoshop, There Was Lewis Reed…
If you take a look at the state of photography today, such as the advances of digital cameras and the artful image manipulation by Photoshop, it is easy to forget that back in the 1900s photographers couldn’t just go into a computer program and change their images any way they wanted. They did what they could with the tools they had. Double image exposure was one tool Lewis Reed had in his photography tool belt. He was doing crazy things to images and creating humorous effects over 100 years ago. With double exposure technique, you could create certain effects like placing the same person on both sides of a picture simultaneously. Photographs were pieced together in the darkroom from separate photographs.
Spotting these manipulated photos in Lewis Reed’s extensive collection has been both easy and difficult. It wasn’t until I viewed the high resolution scan that the modification jumped out at me. The photograph below taken at Black Rock Mill, highlights Lewis Reed’s photo manipulation. (click image to enlarge)
This is a double exposure photograph of Lewis Reed and the same two ladies with bundles of flowers appearing twice – standing on a bridge over Seneca Creek at Black Rock Mill – and on the left at the foot of the bridge. Photo by Lewis Reed, ca. 1905
With double-exposure technique, Lewis Reed learned how to make a subject appear twice in a frame, as if they had an identical twin. To capture these images, he would snap a picture of the subject in one position. Then, he would have to move into another pose before the following photo was shot. Rotating lens caps and special glass plates (the precursor to film) were also part of the process. The final image was then pieced together and developed in the darkroom from the separate photographs. The result was a playful and surreal approach to early photographs.
Double exposure technique often left a telltale vertical line running down the center of the image that is lighter than the left and right sides — a fuzzy stripe separating the two exposures. This is the area where the two exposures overlapped. The picture is lighter where the images overlap because the exposure value is doubled (causing over-exposure) in that specific vertical area. The left half of the image (standing at the foot of the bridge) ends where the light band becomes dark on the right side. And vice versa for the right half of the image (standing on top of the bridge).
Today we are accustomed to Photoshop and people manipulating images, but back in the early 1900’s photo manipulation was used as a form of whimsy.
Reed Brothers Third Annual Goodyear Dealers Zeppelin Race Winner July-August 1931
MARGARET BOURKE-WHITE, 1931 REED BROTHERS THIRD ANNUAL GOODYEAR DEALERS ZEPPELIN RACE WINNER
In 1931, the Goodyear Zeppelin Company produced a series of framed prints as rewards for Goodyear dealers as prizes for high sales. Sales was based on a two months quota, and participated in by thousands of dealers all over the country. The print shows the maiden launch of the USS Akron leaving the Goodyear Zeppelin air dock at Akron, Ohio. The engraved plaque at the bottom center of the frame reads, “Winner – Reed Brothers, Third Annual Goodyear Dealers Zeppelin Race. July – August 1931.” This frame is made of duralumin used in the girder construction of the United States Airship “AKRON” built by the Goodyear Zeppelin Corporation”. The print is signed in the lower right-hand corner by the famed 20th century photographer, Margaret Bourke-White. During the early years of the Depression, Goodyear was one of Bourke-White’s most important clients. She made this image of the airship Akron when it was removed from its hangar for the first time.
Built in 1929, the almost unbelievably huge Goodyear air dock in Akron, Ohio, was created as a space where blimps, airships, and dirigibles could be constructed. Evidently building such a massive space created problems, such as indoor rain, and putting the whole thing on rollers so that it could expand and contract with the seasons.
Inscription Plaque
Photo is signed in the lower right corner by famed 20th century photographer, Margaret Bourke White
The USS Akron, first of a class of two 6,500,000 cubic foot rigid airships, was built at Akron, Ohio. Commissioned in late October 1931, she spent virtually all of her short career on technical and operational development tasks, exploring the potential of the rigid airship as an Naval weapons system. During the remainder of 1931 and the early part of 1932, the Akron made flights around the eastern United States and over the western Atlantic, including one trial of her capabilities as a scouting unit of the fleet. While beginning a trip to the New England area, Akron encountered a violent storm over the New Jersey coast and, shortly after midnight on 4 April 1933, crashed tail-first into the sea. Only three of the seventy-six men on board survived this tragic accident. During the search for other possible survivors, the Navy non-rigid airship J-3 also crashed, killing two more men.
Note: Margaret Bourke-White (1904 1971) is best known as the first foreign correspondent to be permitted to take photographs of Soviet industry, the first female war correspondent, and the first female correspondent permitted to work in war zones.
40th Anniversary with Goodyear
Lewis Reed was recognized by Goodyear Tire & Rubber Co. for reaching his 40th year as a Goodyear dealer. Reed Brothers Dodge began selling Goodyear tires in the 1920s. Below is a letter from Russell DeYoung thanking Lewis Reed for his 40 years “in business together”.
Lewis Reed’s “Sunday Prowlers”
Being of a certain age, going for a “Sunday Drive” was a fixture of life when I was a kid. Not to be confused with driving on Sunday, the Sunday drive meant climbing into the car with your family, for no particular purpose other than to get out of town, take in the scenery, and enjoy the pleasure of moving.
Lewis Reed belonged to a group of Sunday drivers, called the “Sunday Prowlers”. A typical day may have been going to church, coming home for Sunday dinner, spending a little time after the meal on the porch talking or dozing, and then piling into the car for a ride around town or into the country. Back in the day, Lewis Reed always carried his camera to take snapshots along the way. These previously unpublished photographs taken by Lewis Reed capture the lives of traveling companions of a bygone era.
The Sunday Prowlers. Far left, Catherine Reed, unknown, unknown, unknown, Eva Reed, Geneva Reed, unknown. Rear, Bernard Hanshew. Photo by Lewis Reed
While automobile travel offered an escape from everyday existence, motorists’ adventures were not always of the sort that they had sought. Carburetors got out of adjustment, valves burned, gears stripped, clutches fried, and electrical systems succumbed to mysterious ailments. Successful trips often hinged on the ability of drivers and passengers to do roadside repairs. Most problematic of all were tires, which had a useful life of only a couple thousand miles and were prone to go flat at the most inopportune times. Fixing a flat tire entailed wrestling it off the rim, patching the tube, remounting the tire on the rim, and energetically working a hand pump to re-inflate the tire.
The Sunday Prowlers
For all their mechanical shortcomings, early automobiles were usually better than the roads on which they traveled.
From The Baltimore Sun 30 Jul 1922:
Driving a motorcar is better exercise than walking, according to Dr. Royal S. Copeland, Commissioner of Health of New York City… According to the doctor the slight physical effort needed in moving the steering wheel reacts on the muscles of the arms and abdomen… Summing it up. The doctor maintains that the motorcar is a wonderful aid in maintaining health and promoting happiness.
Sunday Prowlers. Lewis Reed far right.
Since now, at least for a while, there isn’t much of anywhere to go, just “going for a drive” doesn’t seem like a such a bad idea.
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Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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