Tag Archive | transportation

Get Reed Brothers Dodge History… in a Book

In September 2012, I created a self-published book version of this blog, entitled “Portrait of An Automobile Dealer”. In short – it’s an updated and chronologically ordered version of this blog. Since 2012, the book has been updated to a 2nd edition. More than 60+ pages of additional content and over 100 new photographs were added to the second edition. A third, and final edition, is currently in progress and will be released later this year.

In this book, readers will find an historic timeline that showcases the company’s 95-year history, how Reed Brothers Dodge came into being, and how the company overcame the inevitable changes and challenges throughout almost a century of being in business. The book conveys an abundance of unique automotive related content as well as a family business history that parallels the evolution of the Dodge automobile.

“Portrait Of An Automobile Dealer” Second Edition is available through Blurb.com print-on-demand bookstore. If you would like to check out the hard copy book or purchase a copy, please visit: http://www.blurb.com/b/4790280-portrait-of-an-automobile-dealer-second-edition. To see the book full screen (highly recommended), click on the button just to the left of the blue “blurb” icon. (The pages turn by clicking the tabs on the left and right of the book.)

As a special thank you to all the readers of this blog, this book has been placed online for everyone to enjoy for free. To download the complimentary eBook formatted for Apple iPad and iPhone click here.

Note: this book is not marked up for profit; but sold at base price.

Featured Photo: Market Street, Frederick, MD circa 1915

Lewis Reed taking photograph (from left: Lewis Reed’s motorcycle, Edgar Reed, unknown person, Bernard Hanshaw, unknown child, unknown man) in front of Greenawalt Drug Store on Market Street in Frederick, MD circa 1915

Lewis Reed taking photograph (from left: Lewis Reed’s motorcycle, Edgar Reed, unknown person, Bernard Hanshaw, unknown child, unknown man) in front of Greenawalt Drug Store on Market Street in Frederick, MD circa 1915

Things look pretty quiet in front of Greenawalt Drug Store on Market Street in Frederick, Maryland on this day some 100 years ago. Lewis Reed was not only passionate about automobiles, he also enjoyed riding motorcycles and photography.

In the early days, motorcycles were a staple of transportation, and both Lewis and Edgar Reed rode Harley-Davidson motorcycles. Motorcyclists in the 1900s were more likely to wear a tie and sporty little cap than the leather of today.

44 Years Ago Today: New Facility Grand Opening

Grand Opening Annoucement Reed Brothers Dodge

Today marks forty four years since the Grand Opening of Reed Brothers Dodge new showroom and service facility.

When the state widened the roads in 1970, Reed Brothers Dodge relocated from its original 1800 square foot facility at the intersection of Veirs Mill Road and Rockville Pike to a state-of-the-art 26,000 square foot showroom and Dodge/Chrysler/Jeep service complex on Route 355 at 15955 Frederick Road Rockville, Maryland. The new building, a complete automotive sales and service facility also marked their 55th year of selling Dodge’s.

The new dealership provided a modern new vehicle showroom, 30 service bays, a comprehensive detail and car wash area, Parts Department, Body Shop, the newest technologies to service customer’s vehicles and provided customers with a convenient location to purchase and service their vehicle needs.

Design and construction of the new dealership was managed by the Glen Construction Company.

Happy Birthday Lewis Reed! Founder of Reed Brothers Dodge

Lewis Reed

Today marks my grandfather’s birthday. Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge.

When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.

Lewis Reed was just a young man when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility only one year after the first Dodge automobile was made.

Lewis Reed’s Rockville Garage sold more than just Dodges. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.

However, his love of cars and entrepreneurial spirit began years before. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.

A mechanical aptitude was necessary to be a car dealer in the early 1900′s. When the cars were shipped to the dealer from the manufacturer they were only partially complete and they needed final assembly, so the new dealer quickly became skilled at repair. It was the dealer’s responsibility to assemble the cars at the rail yard and drive them back to the showroom.

Lewis Reed was very active in his community and in his church. He was a member of the Gaithersburg Grace Methodist Church, where he served as a member and Chairman of the Board of Stewards, a Lay Leader and President of the Men’s Bible Class. He was a charter member and Past President (Feb 1933 – Feb 1937) of the Gaithersburg-Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland. Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.

Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area.

Active in the dealership daily until the day of his death, Lewis Reed died on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed SENATE RESOLUTION NO. 10 honoring the well-known Rockville automobile dealer for his personality and outstanding contributions. The resolution was sponsored by state Senators Anderson and Gore.

At the time of his death, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road. In honor of Lewis Reed, the State of Maryland named the street behind the dealership’s original location, “Dodge Street” because Reed Brothers Dodge was located there for so many years (1914-1970).

Dodge Street in Rockville MD

When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. He held a serious work ethic in the highest regard, and that was not lost on me.

Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. It is in keeping with Lewis Reed’s spirit, that I proudly honor and preserve the legacy he left as the founder of his family’s 97-year old dealership that spanned three generations and over nine decades.

New Milestone: 50K Page Views

50K page views

Just a quick post with an offering of thanks to all of you who have stopped in to visit this blog. In the two and a half years since its creation, this blog has seen more than 50,000 page views, crossing the milestone today. And this milestone is dedicated to all the readers who find time in their hectic schedule to stop by for a look and a read.

Thank you to everyone who visits us from all around the world…we have so far been visited by folks from all fifty of the United States and 139 different countries world wide.

I would also like to take the opportunity of this blog milestone of 50,000 views to ask you to help Reed Brothers Dodge History continue to be more and more read. If you like this site, please share it with your friends and family and anyone you think might enjoy it. You can follow this blog directly if you have a Google account, or you can subscribe to get new post notifications delivered to you by email. If you are on Twitter, please follow us @reedbrothers; if you are on Facebook, please drop by and press the “Like” button on Reed Brothers Facebook page.

Business longevity is something to celebrate and share, and it’s an absolute honor and privilege for me to share the history of Reed Brothers Dodge with all of you!

thank you