Tag Archive | Reed Brothers Dodge History

Have a Safe & Happy Thanksgiving

Happy ThanksgivingEver seen two turkeys driving a car? 😀 It is probable that these guys know what’s coming and are leaving town in their classic automobile.

Wishing all my friends, followers, and visitors to this blog a warm and wonderful Thanksgiving with family and friends! For those who are traveling, I wish you a safe trip.

With best wishes,
Jeanne Gartner, Blog Author

Happy Birthday to Lewis Reed, Founder of Reed Brothers Dodge

Lewis Reed

This ca. 1965 photo of Lewis Reed was taken in the new car showroom at Reed Brothers Dodge original location at the triangle at Veirs Mill Road and Rockville Pike.

Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge. When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.

Lewis Reed was just 27 years old when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility less than one year after the first Dodge automobile rolled off the assembly line.

Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.

Before becoming interested in automobiles, Lewis Reed was one of the original employees of the Computing-Tabulating-Recording Company, a Georgetown-based manufacturing firm that eventually became International Business Machines, Inc. He received his automotive training at the Pierce-Arrow factory in Buffalo, New York, the Dodge Hamtramck and Hudson Motor Car factories in Detroit, Michigan and the Washington Auto College.

A Charter Member and Past President of the Gaithersburg-Washington Grove Volunteer Fire Department, Lewis Reed was also a member of the advisory board of the Rockville branch of the First National Bank of Maryland, and belonged to the Masonic Lodge of Rockville, the Pentalpha Chapter of the Eastern Star, and the Rockville Rotary Club.

At his death on January 28, 1967 at the age of 79, the Senate of Maryland passed Senate Resolution No. 10, expressing “the deepest regret and sympathy of every member of this body,” describing Reed as “a kindly and loyal person completely devoted to his duties” which he carried out “with fairness and human understanding.” The resolution was sponsored by Senator Thomas M. Anderson, Jr. and Senator Louise Gore.

Dodge StreetWhen you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. Reed Brothers Dodge occupied two locations, the original at the Veirs Mill Road and Rockville Pike intersection and the second at 15955 Frederick Road in front of the Shady Grove Metro.

Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. Today, Bainbridge Shady Grove Metro Apartments pays homage to the oldest Dodge dealership in Maryland with commemorative art on the former site of the iconic Reed Brothers dealership.

Bainbridge Shady Grove Metro Apartments

Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. But a sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps, and the fender of a 1957 Dodge pickup truck.

 

The Dodge Brothers First Car

First Dodge car

Horace Dodge (left, rear) and John Dodge (right, rear) take delivery of the first Dodge automobile on Nov. 14, 1914.

One hundred and five years ago on this date –November 14, 1914 — the very first Dodge car, “Old Betsy”, rolled off the assembly line. On that day, the Dodge Brothers (Horace and John) were photographed riding in the rear seat of the first car to bear their last name. It cost $785, had a 110-inch wheelbase, and was powered by an L-head 4-cylinder engine that proved so reliable it was continued until 1920 with very little modification. Total production for 1914 was a mere 249 touring cars. The following year. Dodge offered a two-passenger roadster which also sold for $785 and the plant went into full production.

According to “The Dodge Brothers: The Men, the Motor Cars, and the Legacy” by Charles K. Hyde, here’s the full story:

The widely accepted history of the initial production of early Dodge Brothers automobiles in November 1914 is at odds with much of the evidence about the earliest Dodge Brothers cars. Automotive historians have thought that the first production car, later named “Old Betsy,” came off the assembly line at the Hamtramck factory on 14 November 1914. Guy Ameel, superintendent of final assembly for Dodge Brothers since the start of automobile production, served as John and Horace’s chauffeur that day. With the brothers in the back seat, Ameel stopped the first Dodge Brothers car in front of John Dodge’s mansion on Boston Boulevard in Detroit and a photographer recorded this important moment.

“Old Betsy” was more likely an experimental prototype car assembled several months before 14 November 1914 and not a production car at all…

Horace and John Dodge

The Dodge Brothers

The Dodge Brothers began an aggressive advertising campaign to promote their new automobiles and to attract potential dealers to sell their cars. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer.

Lewis Reed received his franchise to sell Dodge Brothers Motor Cars from John and Horace Dodge; less than one year after the first Dodge Model-30 rolled off the assembly line for $785. He was just 27 years old. Since then, the business grew and transformed into the oldest Dodge dealership in Maryland history and one of the oldest in the entire nation.

Happy Birthday Edgar Reed!

Edgar Reed

Edgar Reed as a young man.

Edgar was born in Darnestown, Maryland on October 17, 1890. If he were still around he would be 129 years old today. Edgar was a veteran of World War I and an active citizen of Rockville. He served as a Sergeant in the Army Medical Corps and had been posted to General Hospital No. 11 in Cape May, New Jersey. Previous to his enlistment he had been employed by R.W. Vinson, Rockville druggist for eight years. In 1919, Edgar joined his brother Lewis Reed in the business and the name changed to Reed Brothers Dodge. Edgar was in the automobile business with his brother for 35 years.

As a prominent businessman active in local commercial, civic, and religious institutions, Edgar was a respected community leader. For many years, he served on the Town Council and was Chairman of Stewards at the Rockville Methodist Church. Edgar was an original incorporator and charter member of the Rockville Volunteer Fire Department when the fire company was organized in 1921. He was a charter member and Past President of the Rockville Rotary Club and was a director of the Farmers Banking & Trust Company in Rockville until the time of his death. He was the first President and one of 30 original members of the Dealers Automotive Association of Montgomery County.

Edgar was the executive of Reed Brothers and handled all of the technicalities of the business. He was generally in charge of new car and truck sales. Edgar Reed passed away on October 24, 1951 after a prolonged illness.

Montgomery History’s Tuesday Talks Lecture Series

Mark your calendars for my upcoming Tuesday Talk on September 10!! My PowerPoint presentation is approx 40 minutes in length and will follow the dealership’s 97-year historic timeline. More than 100 photographs are featured, 70 of them rare, historic images taken by the dealership’s founder, Lewis Reed.

Montgomery History Tuesday Talks