Tag Archive | oldest dodge dealer

Celebrating a Visionary: Lewis Reed’s Enduring Legacy on His 138th Birthday

Lewis Reed in the new car showroom, 1965

Lewis Reed in the showroom of Reed Brothers Dodge, 1965 – a rare glimpse of the founder near the close of his long career in the automobile business.

Rockville’s story is deeply intertwined with the life and dedication of Lewis Reed, whose vision and community spirit transformed local life. Born on November 25, 1887, Reed left an indelible mark not just as a pioneering businessman but as a devoted citizen whose legacy endures in Rockville’s culture and landscape today.

Lewis Reed laid the foundation for Reed Brothers Dodge, one of the nation’s oldest Dodge dealerships. After acquiring his initial interest in the Rockville Garage in January 1916, Reed gradually expanded his ownership until 1919, when he became the sole proprietor. He soon welcomed his brother Edgar, giving rise to a new chapter as Reed Brothers Dodge. What started as a simple garage quickly became a center for innovation, where early Rockville motorists found not just fuel and repairs but a gathering place at the dawn of the automobile.

The legacy of Reed Brothers Dodge in Rockville is reflected in enduring landmarks and recent changes throughout the community. “Dodge Street” remains a tribute to the dealership’s historic impact, named for its association with Reed Brothers Dodge and its essential role in Rockville’s automotive and civic landscape. The site at 15955 Frederick Road, once branded as “Bainbridge Shady Grove Metro Apartments,” has recently undergone significant rebranding in both name and appearance. The apartment complex that opened over a decade ago is now called “The Reed,” a choice that honors the dealership’s longstanding history in the area. This rebranding reflects an appreciation of local heritage, ensuring that the Reed name continues to be woven into the fabric of Rockville life.

Lewis Reed’s impact extended into local heritage and visual history. He was also a passionate amateur photographer, leaving behind a vivid pictorial history of both Rockville and Montgomery County’s transformation. Lewis Reed’s photographs are preserved and showcased through three significant historical online exhibits on Montgomery History’s website. These exhibits feature hundreds of images capturing iconic structures, streetscapes, homes, and towns across Montgomery County, including Rockville, Gaithersburg, and Germantown. They pair Reed’s early 20th-century photographs with modern recreations by his grandson, Barry Gartner, providing historical context and illustrating both timeless constancy and dramatic changes in the region. The exhibits include “Reed Brothers Dodge,” highlighting the dealership’s long history; “Montgomery County, Then and Now,” focusing on paired historic and current images; and “Montgomery County, 1900-1930: Through the Lens of Lewis Reed,” emphasizing his extensive photographic documentation of rural life and local landmarks.

As we celebrate the birthday of Lewis Reed, we honor not only the founder of Reed Brothers Dodge, but also a visionary whose dedication and spirit greatly shaped Rockville and Montgomery County. His legacy lives on through the enduring Reed name, cherished historical photographs, and the lasting impact of his entrepreneurial and community contributions. Today, Lewis Reed remains an inspiring example of how one individual’s passion and commitment can leave a profound mark on a community’s history and future. On this special day, we remember and celebrate his remarkable life and the heritage he created for generations to come.

The Dodge Brothers’ First Car and the Birth of Reed Brothers Dodge

First Dodge car

Horace (left, rear) and John Dodge (right, rear) shown in the first Dodge Model 30-35 on November 14, 1914 marking the beginning of the Dodge Brothers automobile legacy.

In 1914, the Dodge Brothers, John and Horace, made automotive history when they introduced their first automobile: the Dodge Model 30-35. What began as a bold move from building parts for Henry Ford’s Model T to designing a car of their own would forever change the American automobile industry, and soon after, shape the legacy of a small family dealership in Rockville, Maryland known as Reed Brothers Dodge.

The Car That Started It All

Before the Dodge Brothers built their own car, they were already well-known in Detroit as trusted machinists and suppliers of quality automobile parts. Their reputation for precision and durability earned them a major role in producing engines, transmissions, and axles for the Ford Motor Company. But by 1913, the brothers were ready to make their mark under their own name.

Interestingly, Lewis Reed shared that same mechanical foundation. The 1910 U.S. Census lists a 23-year-old Lewis Reed working as a machinist in Montgomery County, Maryland, developing the same kind of technical skill and hands-on craftsmanship that defined the Dodge Brothers’ early success. Like John and Horace Dodge, Reed’s mechanical aptitude and curiosity about the emerging world of automobiles would soon set him on an entrepreneurial path of his own.

When the Dodge Brothers Model 30-35 debuted in November 1914, it was a sensation. Unlike the bare-bones Ford Model T, the Dodge offered steel body construction instead of wood, an electric starter and lights, a 12-volt electrical system (twice the voltage of most competitors), and a powerful 35-horsepower engine. It was marketed as “the dependable Dodge,” and it lived up to that promise: rugged, reliable, and beautifully built.

Priced slightly higher than the Model T, the Dodge appealed to middle-class buyers who wanted quality and innovation without extravagance. Within a year, Dodge was the fourth-largest car manufacturer in the United States.

A New Dealership Takes Root in Rockville

That same year, in 1915, Lewis Reed, a young man from Rockville, Maryland, saw an opportunity in the rapidly growing automobile market. He became one of the nation’s first Dodge Brothers dealers, founding what would become Reed Brothers Dodge.

Operating out of a modest garage at the intersection of Veirs Mill Road and Rockville Pike, Lewis Reed began selling and servicing the new Dodge automobiles. His timing could not have been better: America was embracing the automobile, and the Dodge Brothers’ new car was among the most sought-after models on the road.

Lewis’s brother Edgar Reed joined the business a few years later, in 1919, helping expand operations as the dealership grew. Together, the Reed brothers built a family business grounded in service, honesty, and the same “dependable” spirit that defined the Dodge brand.

Lewis Reed, an early automobile enthusiast and skilled photographer, documented much of those early years. His images of the original Dodge touring cars, early showrooms, and Rockville’s unpaved roads offer a rare and fascinating glimpse into the dawn of motoring in Montgomery County.

A Legacy of Dependability

From that first 1914 Dodge to the final vehicles sold under the Reed Brothers Dodge name nearly a century later, the same spirit of innovation and reliability endured. Both the Dodge Brothers and the Reed Brothers shared a philosophy rooted in craftsmanship, honesty, and community, a partnership that would last through generations.

Today, the story of the Dodge Brothers’ first car and the birth of Reed Brothers Dodge stands as a testament to American ingenuity and small-town enterprise: two brothers in Detroit who built a car that made history, and two brothers in Rockville who helped keep that history alive.

Reed Brothers Car Stories: The 1928 Dodge That Started at $100

Where every car has a story — and every story has a little Reed Brothers history.

1928 Dodge Brothers Standard Six

1928 Dodge Brothers Standard Six in the Service Department

Sometimes history rolls into your life when you least expect it. Over a half century ago, a phone call from a Montgomery County used car dealer changed the course of Reed Brothers’ history. The dealer told my dad, “Lee, I have something I want you to see.” What he had was a 1928 Dodge Brothers Standard Six — priced at just $100!

Lee knew the car was in rough shape, but he also knew it was something special. With its vintage charm and connection to Dodge history, the Standard Six was exactly the kind of treasure that belonged with Reed Brothers.

Reed Brothers Restoration: Preserving Automotive History

1928 Dodge Brothers Standard Six

1928 Dodge Brothers Standard Six in the Service Department

In dealer ownership for more than fifty years, the Standard Six became a long-term project and point of pride. Restored and maintained by the Reed Brothers Body Shop and Service Department, the car was not just preserved but celebrated.

Originally selling for $835, the Dodge Brothers Standard Six was powered by a 6-cylinder L-head engine rated at 27.34 hp and had just 46,504 original miles. Over the decades, Reed Brothers’ Body Shop and Service Department meticulously restored and maintained it, giving the vintage Dodge a second life.

A Showroom Conversation Piece

1928 Dodge Brothers Standard Six on the Showroom Floor

1928 Dodge Brothers Standard Six on the Showroom Floor

Once fully restored, the car was showcased prominently in the showroom, where it became more than just an antique; it was a conversation starter, a link to the past, and a tangible reminder of Dodge heritage. For years, visitors admired it, marveled at its history, and swapped their own car stories in front of it.

In 2012, with the closing of the dealership, the 1928 Dodge Brothers Standard Six ended its decades-long stay with the Reed Brothers family. But the memories of that $100 find, and the dedication it took to bring it back to life, remain an enduring part of Reed Brothers’ story.

13 Years, 488 Posts & Thank You

This month marks the 13-year anniversary of this blog. It’s been an honor to share the history of Reed Brothers Dodge – whether you’ve read our blog, followed us on “X” (Twitter), or “liked” us on Facebook. I would like to thank all of you who have visited, followed, shared, or commented on this blog, and many others, for their kind words and the visibility they have provided.

Here’s a look back at the last year.

What People are Saying Around Facebook:

“Amazing blog and postings. I spent sometime reviewing your site and found it both fascinating and interesting.”
“I am thankful for the documentation this site provides with images of a beloved hometown that can no longer be seen.”
“Love seeing the old photos.”
“This is soooo cool! Someone needs to do one of those historical books of Historical Rockville photos!”
“These photos are absolutely awesome!!!”
“Thank you so much for sharing! This is classic Montgomery County info.”
“That was so cool reading all your memory posts. Best thing I’ve read on FB in a while.”
“I love seeing these old photos and reading the history. Thank you.”
“Thank you for this history. There is so much we take for granted.”
“Great historical photos from Reed Bros.”

Past Lectures:

History Conversations: The History of Reed Brothers Dodge
with Jeanne Gartner September 24, 2024 at 3:00 p.m. | Virtual Event |

The presentation features a unique collection of rare photographs taken by the dealership’s founder, Lewis Reed, and highlights how Reed Brothers Dodge came into being, and how the company overcame the inevitable changes and challenges throughout almost a century of being in business.

The email below was forwarded to me from Montgomery History who sponsored my virtual presentation on The History of Reed Brothers Dodge.

First Baptist Church of Rockville Senior Group Talk
Thursday, October 10, 2024 at 12:00 p.m. | On Location |

Presentation on the history of Reed Brothers Dodge as part of Montgomery History’s Speakers Bureau at the First Baptist Church of Rockville. A personal history for me, as well as community history for Montgomery County and the city of Rockville. Thanks to Ministry Assistant, Melanie Blankenship who invited me to speak.

New Online Exhibit: Reed Brothers Dodge: Montgomery County’s Oldest Dodge DealershipI appreciate all of you for your continued support and making Reed Brothers Dodge History one of the places you visit during the course of your day.

Thank you

Montgomery History Online Exhibit: Reed Brothers Dodge

Reed Brothers Dodge history

Opened September 24, 2024
Curated by Jeanne Gartner and Sarah Hedlund

Montgomery History has unveiled a new online exhibition titled “Reed Brothers Dodge – Montgomery County’s Oldest Dodge Dealership.” Officially launched on September 24, 2024, the exhibition was co-curated by Jeanne Gartner, author of the Reed Brothers Dodge History blog and co-owner of the former dealership, in collaboration with Sarah Hedlund, Montgomery History’s Librarian and Archivist.

This digital exhibition presents a comprehensive narrative of Reed Brothers Dodge, tracing its evolution from its founding in the early twentieth century through its decades of service to the Montgomery County community. Organized into distinct historical periods, the exhibition highlights rare artifacts, photographs, and memorabilia; offering insights into not only the dealership’s operations but also broader cultural contexts such as automotive service, local sports, and mid-century fashion. The full exhibition is available online at https://sites.google.com/view/reedbrothersdodge/home

Jeanne Gartner, granddaughter of Lewis Reed, founder of Reed Brothers Dodge, serves as the curator and historian behind the Reed Brothers Dodge History blog. Honored with the 2016 Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville, the blog functions as a living digital archive that preserves the dealership’s enduring legacy and its integral role in Montgomery County’s development. Since its debut in April 2012, the site has garnered more than half a million views, documenting over a century of the family business’s history, community engagement, and contributions to the American automobile industry. Drawing from Lewis Reed’s extensive photographic collection and business records, Gartner’s work offers a richly detailed portrait of local enterprise, early transportation, and the entrepreneurial spirit that helped shape both the region and the broader American story.