Tag Archive | dodge

Judge’s Commentary, Writer’s Digest Self-Published e-Book Awards

I entered the 5th Annual Writer’s Digest Self-Published e-Book Contest, exclusively for self-published e-books. I didn’t win an award, but all entries received a review from a publishing professional which I am proud to share below:

Entry Title: Portrait Of An Automobile Dealer Third Edition
Author: Jeanne T. Gartner
Entry Category: Life Stories

Judge’s Commentary:

Portrait of an Automobile Dealer Third Edition is a loving tribute, told with pictures and documents, of a family automobile business that almost made it to 100 years. It is obvious author Jeanne T. Gartner spent much time and effort on this encyclopedic history of Reed Brothers Dodge in Rockville, Maryland. Spanning nearly a century, she chronicles their humble beginnings in 1915 until their forced closure in 2012. An historic timeline, family photos, clippings and more provide extensive documentation. It is well-organized and each photo is carefully labeled. The granddaughter of the original founder Lewis Reed, the author also seems to have a grasp of the basics of nonfiction writing. Family members, locals and friends may find something of interest here, although casual readers may pass it by. Fans of corporate or company histories might also find it to be of interest.

Thank you for the privilege of reading your book! And bravo on all your hard work!

The book “Portrait Of An Automobile Dealer, Third Edition” is available through Blurb.com print-on-demand bookstore. If you would like to check out the hard copy book or purchase a copy, please visit: http://www.blurb.com/b/8514165-portrait-of-an-automobile-dealer-third-edition

As a special thank you to all the readers of this blog, this book has been placed online for everyone to enjoy for free. A complimentary eBook available for Amazon Kindle Fire, Apple iPad, Android devices, and Mac or PC computers is also available through Blurb: http://www.blurb.com/b/8514165-portrait-of-an-automobile-dealer-third-edition?ebook=653481

Note: It’s worth noting that Print-On-Demand (POD) books, are usually more expensive per copy than a book printed via offset printing. That’s because offset printing (the method used for most mass-produced books found in bookstores) requires a minimum order of 500-1,000 copies. Print on demand, on the other hand, needs only a minimum order of one copy. The smaller scale and different workflow results in a higher cost per book, since books are only printed when they are ordered. This book is not marked up for profit; but sold at base price.

Reed Brothers Dodge Yearbook Ads from 1930-1957

Reed Brothers Dodge was always a supporter of local high school yearbooks. The advertising section at the back of high school yearbooks offer a glimpse at the businesses of the town the school is in, which can be particularly useful for small towns that may not have had their own city directories. The listings usually always included addresses for the businesses, and sometimes, photographs of the businesses themselves.

A blurb preceding the 1939 Richard Montgomery High School Rocket Yearbook reads:

The folks who have advertised here have a civic interest in Rockville. They manifest this interest by their advertisement in the ROCKET. Now you ROCKET owners do your part by patronizing those who have an interest in bettering your school and your community!

The following yearbook ads from Richard Montgomery, Gaithersburg, Sherwood, Damascus and Poolesville High Schools are dated from 1930-1957. Not many high school yearbooks are online, but most of the ads below were found on E-Yearbook.com, an online resource for the largest online collection of old and new high school yearbooks on the Internet.

1930 Richard Montgomery High School "Rocket" Yearbook Ad

1930 Richard Montgomery High School “Rocket” Yearbook Ad (Rockville, MD)

1934 Richard Montgomery High School "Rocket" Yearbook Ad (Rockville, MD)

1934 Richard Montgomery High School “Rocket” Yearbook Ad (Rockville, MD)

In 1930, Reed Brothers added the Plymouth line. The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers until 1969, when the brand was given to the Chrysler dealers. The fact that the phone number was just ’67′ in the ad above gives a real feeling of how different life was back then.

1935 Richard Montgomery HS

1935 Richard Montgomery High School “Rocket” Yearbook Ad (Rockville, MD)

Sherwood High School - Leaves Yearbook (Sandy Spring, MD) Class of 1951

1951 Sherwood High School “Leaves” Yearbook Ad (Sandy Spring, MD)

Reed Brothers Dodge had a separately maintained glass shop in their service department which was equipped to replace all types of automobile glass. In addition to auto replacements, glass was also cut for mirrors and table tops. Another innovation of the repair department was a separate paint and body shop which was located next to the glass shop. Reed Brothers was capable of repairing all makes and models from all manufacturers with factory-prepared paints available to match any color of car.

Poolesville High School - Sugar Loaf Echo Yearbook (Poolesville, MD) - Class of 1951

1951 Poolesville High School “Sugar Loaf Echo” Yearbook Ad (Poolesville, MD)

1954 Damascus HS Scimitar Ad

1954 Damascus High School “Scimitar” Yearbook Ad (Damascus, MD)

Richard Montgomery High School - Rocket Yearbook (Rockville, MD) - Class of 1955

1955 Richard Montgomery High School “Rocket” Yearbook Ad (Rockville, MD)

Richard Montgomery High School - Rocket Yearbook (Rockville, MD) - Class of 1956

1956 Richard Montgomery High School “Rocket” Yearbook Ad (Rockville, MD)

The photo in the ad above was taken inside the new car showroom at Reed Brothers original location at the triangle at Veirs Mill Road and Rockville Pike. The people posing in the ad are two Reed Brothers employees: W. Lester Wilson, and Evelyn Beane Norris. Lester Wilson started at Reed Brothers in 1918 as a Mechanic (and first Service Manager) and stayed for 28 years. Evelyn B. Norris joined the business in 1945 and worked as Administrative Secretary.

Gaithersburg High School Sail On Yearbook (Gaithersburg, MD) Class of 1956

1956 Gaithersburg High School “Sail On” Yearbook Ad (Gaithersburg, MD)

Gaithersburg High School - Sail On Yearbook (Gaithersburg, MD) - Class of 1957

1957 Gaithersburg High School “Sail On” Yearbook (Gaithersburg, MD)

Source: E-Yearbook.com, the largest online collection of digitized high school yearbooks

Adopt-a-Dodge: Supporting the Preservation of the Dodge Brothers Legacy

1925 Dodge Brothers Depot Hackney

Meadow Brook Hall purchased the 1925 Dodge Brothers Depot Hack from a Dodge Brothers Club member in 2014. Photo courtesy of Meadow Brook Hall

To show support to preserving the Dodge legacy, the author of this blog has “adopted” a Dodge car  — a 1925 Dodge Brothers Depot Hackney — one of the historic vehicles in the Meadow Brook Hall Dodge Brothers automobile collection.

Adopt a Dodge

The inscription on the Adoption Certificate reads:

adopted by Jeanne Gartner in memory of her grandfather, Lewis Reed, who founded Reed Brothers Dodge in Rockville, Maryland in October 1915.

Depot Hackneys, later called station wagons, were designed to transport tourists and luggage from train stations to area hotels. Several companies made the wooden bodies, which would be installed on the chassis of different brands of cars. This truck is a very rare piece of Dodge history. Today, we call this type of vehicle a Taxi, which is what the word Hackney means. “Hack” is an abbreviated form of Hackney.

Madelyn Rzadkowolski, Curator at Meadow Brook Hall added, “The 1925 Depot Hack needs some work so your contribution in memory of your grandfather will really make a difference. Among other things, it needs new tires… two of them went flat last weekend when we were winterizing the cars.”

The vehicle was adopted for a period of one year, beginning November 14, 2017 through November 13, 2018 (November 14 is the anniversary of the day John and Horace Dodge revealed their first car in 1914). The adoption will help Meadow Brook make necessary repairs, provide preventative maintenance and pay insurance for the Depot Hack, ensuring it’s there to inspire, educate and “drive” this and future generations. Lewis Reed is a perfect and most fitting parent.

1925 Doge Brothers Depot Hack

1925 Dodge Brothers Depot Hack. Photo courtesy Meadow Brook Hall

Adopt a Dodge

Meadow Brook Magazine, Fall 2017

MEADOW BROOK HALL in Rochester Hills, Michigan was the estate of one of the world’s wealthiest and influential women of her time, Matilda Dodge Wilson. Matilda was the wife of John F. Dodge, co-founder of the Dodge Brothers Motor Car Company. Named a National Historic Landmark in 2012, MEADOW BROOK HALL strives to preserve and interpret its architecture, landscape, and fine and decorative art so that visitors may be entertained, educated and inspired by history.

47 Years Ago Today: New Facility Grand Opening

Grand Opening Annoucement Reed Brothers DodgeToday marks forty seven years since the Grand Opening of Reed Brothers Dodge new showroom and service facility. When the state widened the roads in 1970, Lee Gartner purchased 4.37 acres of land from Eugene Casey and relocated Reed Brothers Dodge to a new state-of-the-art showroom and Dodge/Chrysler/Jeep service complex on Route 355 at 15955 Frederick Road in Rockville Maryland.

Turning out to honor the company were several hundred dignitaries, officials, businessmen and friends. The new building, a complete automotive sales and service facility marked Reed Brothers 55th year of selling Dodge’s. The state-of-the-art dealership contained the newest customer-focused features throughout which combined technology and comfort.

The new dealership provided a modern new vehicle showroom, 30 service bays, a comprehensive detail and car wash area, Parts Department, Body Shop, the newest technologies to service customer’s vehicles and provided customers with a convenient location to purchase and service their vehicle needs.

Design and construction of the new dealership was managed by the Glen Construction Company.

Reed Brothers Dodge 55th Anniversary

1970 Grand OpeningPhotos taken at the Grand Opening. (click photos to scroll through gallery)

Happy Birthday Lewis Reed!

Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge. When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.

In 1914, Lewis Reed became a partner in Rockville Garage, a business he purchased in 1918. His brother Edgar joined the business in 1919 upon his return from World War I, and the name became Reed Brothers Dodge. Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.

Initially, Reed Brothers sold Oldsmobile and Hudson along with Dodge. The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers from 1930 until 1969, when the Plymouth car was given to the Chrysler dealers. In 1928, when Walter P. Chrysler took over after Horace and John Dodge died, Lewis Reed became an original member of the Chrysler family. By 1929, when the stock market crashed and Great Depression began, nobody could afford to buy cars. Like most other businesses, the Great Depression hit hard and Reed Brothers had to rely on its Service Department to make ends meet.

Before becoming interested in automobiles, Lewis Reed was one of the original employees of the Computing-Tabulating-Recording Company, a Georgetown-based manufacturing firm that eventually became International Business Machines, Inc. He received his automotive training at the Pierce-Arrow factory in Buffalo, New York, the Dodge Hamtramck and Hudson Motor Car factories in Detroit, Michigan, and the Washington Auto College.

When World War I broke out, Lewis Reed along with many other patriotic men joined the war effort. He did his bit in World War I by working at the Navy Yard in Washington DC as a torpedo tester.

Lewis Reed was very active in his community and in his church. He was a member of the Gaithersburg Grace Methodist Church, where he served as a member and Chairman of the Board of Stewards, a Lay Leader and President of the Men’s Bible Class. He was a charter member and Past President (Feb 1933 – Feb 1937) of the Gaithersburg-Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland. Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.

Active in the dealership daily until the day of his death, Lewis Reed died on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed SENATE RESOLUTION NO. 10 honoring the well-known Rockville automobile dealer for his personality and outstanding contributions. The resolution was sponsored by Senator Thomas M. Anderson, Jr and  Senator Louise Gore. At the time of his death, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road.

In recognition, the state of Maryland named the connector street behind the original location, “Dodge Street,” commemorating Reed Brothers’ presence from 1914-1970. When the state widened the roads in 1970, the dealership relocated to Route 355 at the Shady Grove Metro.

Dodge Street RockvilleWhen you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. Reed Brothers Dodge occupied two locations, the original at the Veirs Mill Road and Rockville Pike intersection and the second at 15955 Frederick Road in front of the Shady Grove Metro.

Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. Today, Bainbridge Shady Grove Metro Apartments pays homage to the oldest Dodge dealership in Maryland with commemorative art on the former site of the iconic Reed Brothers dealership.

Light Dodger

Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. But a sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps, and the fender of a 1957 Dodge pickup truck.