Tag Archive | dodge

50th Anniversary with Dodge

In 1965, Reed Brothers Dodge celebrated its 50th Anniversary. A double ceremony at the Washington Hilton Hotel, Washington, D.C., was part of a special 50th Anniversary celebration honoring two Dodge dealers: C.C. Wine, founder of Wine Brothers, Harrisonburg, Va., and Lewis Reed, founder of Reed Brothers, Inc., of Rockville, Maryland. Both men, who received their franchises in 1915 from the Dodge Brothers – John and Horace Dodge – were awarded gold plaques for “a half-century of dependability in sales and service.” Presentation was made by Ray Cox, Washington regional sales manager.

Lewis Reed Accepts 50th Anniversary Gold Plaque presented by Ray Cox, Washington regional manager for the division.

Lewis Reed As Chauffeur

To be a successful motorist in the early 1900s, you needed to have mechanical skills. Alternatively, you simply hired someone who did. Rather than learn to do it themselves, wealthy people employed private chauffeurs not only to drive, but also maintain and repair their large, expensive automobiles. Chauffeurs would be in charge of everything to do with the owner’s motor vehicle including repairs, maintenance and cleaning: this meant that early personal chauffeurs had to be skilled mechanics. Lewis Reed worked as a chauffeur early in his life, receiving some of his training at the Pierce-Arrow factory in Buffalo, New York, whose cars he is pictured with below.

Pierce-Arrow was one of the most prestigious makers of luxury automobiles in the early 20th century. Their models could easily cost ten times the price of a standard touring car.

Chauffeur Lewis Reed (left) with unidentified family, 1914

Chauffeur Lewis Reed (left) in the 1914 photo above poses with an unidentified family and their Pierce-Arrow Model 48.

Lewis Reed Chauffeur

Two ladies with parasols are sitting in the landaulet section of an early Pierce-Arrow limousine, while chauffeur Lewis Reed tends to the motor. The rear portion of the limousine is partitioned from the driver with a glass shield, and covered by a convertible top, which you can see is currently in the lowered position behind the ladies.