Tag Archive | dodge dealership

Reed Brothers Dodge Featured in May 2015 Norris-Banonis Automotive Calendar

Reed Brothers is very proud and honored to be featured in the month of May 2015 Norris-Banonis Automotive wall calendar, “Broken Down Heroes”“Broken Down Heroes”, a name that comes from the Jack Kerouac novel “On the Road,” is a product that Bob Christy has been working on since 1998, and has an extensive collection of images, ranging from a 1918 Willys-Overland to a 1969 VW Bug.

2015 Broken Down Heroes Calendar

2015 Broken Down Heroes Cover

The top part of the calendar features Bob Christy’s photo of an old abandoned 1952 Dodge Coronet resting under a tree just south of Columbus, Ohio. (click on calendar image below twice to enlarge). The main part of the calendar features a photograph of Lewis Reed and a small snippet of history.

1915: Lewis Reed opened a Dodge Dealership in Rockville, Maryland. When his brother Edgar returns home from WWI, he gives him 1/3 interest. Eventually, the Reed Brothers will carry Hudson, Oldsmobile, Goodyear Tires, and General Electric Appliances. They will also open the first Gulf brand gasoline station in the area.

Reed Brothers Dodge MAY 1952 Dodge Calendar

At the bottom of the calendar, there is a photo of the 1936 Reed Brothers Dodge canopied Gulf Gas Station and Lewis Reed’s original 1915 Rockville Garage.

For the trivia buff and historians, special dates in automotive history is included throughout. For each featured vehicle, the period dealership information and advertisements are included. These unique calendars also include the Norris-Banonis Group trademarked “U-Auto-Know” facts and details that set them apart from any other calendar on the market.

The calendar is available for purchase on Norris-Banonis.com or on Amazon.com.

Happy Birthday Lewis Reed! Founder of Reed Brothers Dodge

Lewis Reed

Today marks my grandfather’s birthday. Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge.

When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.

Lewis Reed was just a young man when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility only one year after the first Dodge automobile was made.

Lewis Reed’s Rockville Garage sold more than just Dodges. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.

However, his love of cars and entrepreneurial spirit began years before. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.

A mechanical aptitude was necessary to be a car dealer in the early 1900′s. When the cars were shipped to the dealer from the manufacturer they were only partially complete and they needed final assembly, so the new dealer quickly became skilled at repair. It was the dealer’s responsibility to assemble the cars at the rail yard and drive them back to the showroom.

Lewis Reed was very active in his community and in his church. He was a member of the Gaithersburg Grace Methodist Church, where he served as a member and Chairman of the Board of Stewards, a Lay Leader and President of the Men’s Bible Class. He was a charter member and Past President (Feb 1933 – Feb 1937) of the Gaithersburg-Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland. Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.

Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area.

Active in the dealership daily until the day of his death, Lewis Reed died on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed SENATE RESOLUTION NO. 10 honoring the well-known Rockville automobile dealer for his personality and outstanding contributions. The resolution was sponsored by state Senators Anderson and Gore.

At the time of his death, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road. In honor of Lewis Reed, the State of Maryland named the street behind the dealership’s original location, “Dodge Street” because Reed Brothers Dodge was located there for so many years (1914-1970).

Dodge Street in Rockville MD

When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. He held a serious work ethic in the highest regard, and that was not lost on me.

Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. It is in keeping with Lewis Reed’s spirit, that I proudly honor and preserve the legacy he left as the founder of his family’s 97-year old dealership that spanned three generations and over nine decades.

Fisk Tires

Reed Brothers was founded and franchised as a Dodge dealership in 1915; only one year after the first Dodge automobile was made. Initially, Reed Brothers sold Oldsmobile and Hudson, along with Dodge. Reed Brothers was a successful company, combining car sales, auto accessories and repair service. They also sold Fisk Tires which were made in Chicopee Falls, Massachusetts.

After seeing the Fisk Tire signs in the photos below, I was curious to learn more about the company and the tires that they made. The history of the Fisk Tire Company is relatively obscure, but as far as is known, Noyes W. Fisk purchased a failing rubber manufacturing company in 1898. Fisk continued the company under his own name and branched out to sell automobile tires. By 1904, most of the country’s major car manufacturers were buying Fisk tires. The tire business, along with many other businesses, fell upon hard times during the great depression. Despite all the country’s hardships, Fisk survived and introduced its new Safti-Flight tire in 1930, and it proved to be an impressive success. (click images to enlarge)

Fisk Tires

This photo was taken by Lewis Reed across from Reed Brothers Dodge, circa 1915. Old St Mary’s Church is in the background.

Fisk Tires

Original 1915 Rockville Garage located at the intersection of Veirs Mill Road and Rockville Pike. The small sign on the right side of the Garage advertises Gasoline, Fisk Tires and Supplies.

Below is an ad I found in the September 18, 1915 edition of Automobile Topics that gives you an idea of the cost of tires at the time, which was considerable.

Fisk Tire Ad

Fisk Tire ad

 

Source: Chicopee (Google eBook)

Looking Back at 2007: Paul Green School of Rock Performs at Reed Brothers Dodge

On June 6, 2007, several hundred people were captivated as The Paul Green School of Rock performed on stage at Reed Brothers Dodge dealership in Rockville, Maryland. The the only way to describe the energy The Paul Green School of Rock brought to the stage was awesome. We couldn’t have asked for more beautiful weather or a more fun weekend to celebrate Reed Brothers Dodges’ Annual 81 Hour Memorial Weekend Summer Kickoff.

Paul Green School of Rock

It was a great success with lively music from The Paul Green School of Rock keeping everyone on their toes and delicious barbecue courtesy of Reed Brothers feeding all the hungry visitors.

The school’s manifesto today identifies The Paul Green School of Rock Music as the “nation’s premier performance-based rock music program”. They accept students from ages 7-18 and turn them into genuine rock stars. Their goals are to help their students realize their potential as musicians, to put them on stage in front of as many people as possible, and to help foster a new generation of incredible musicians.

The band really knows how to rock, and put on a great show, and that’s what it’s all about.

Reed Brothers Can Now Be Found On “Peerless Rockville”

Peerless Rockville Website

Peerless Rockville has placed a link to “Reed Brothers Dodge History 1915-2012” blog under the Resources section of their website. Our thanks and gratitude to Peerless Rockville for sharing the link to our blog so our local historical information can be preserved and shared with future generations.

Peerless Rockville Historic Preservation, Ltd. is an award-winning nonprofit, community-based organization founded in 1974 to preserve buildings, objects, and information important to Rockville’s heritage. Please take some time to explore their official website here.