Dodge Brothers March
Sing a song of old Detroit, for she’s the flashing, dashing pioneer of motor glory …
Dedicated by Victor Herbert to the Late Mr. Horace E. Dodge in Respectful Appreciation of His Generous Efforts Towards the Advancement of American Music; Published Especially for Dodge Brothers.
I love this march and the history behind it — it is such a typical success story of the early part of the 20th century. The Detroit Symphony Orchestra (DSO) owes much of its prestige to half of the auto-building Dodge Brothers, John and Horace. It was Horace, the more mechanically-inclined of the two — and a decent enough amateur musician, by all accounts — that helped pay for a permanent conductor hired in 1918 to give the symphony world-class status. More importantly, he contributed $150,000 toward the cost of a new concert hall and led the successful fund-raising campaign for the building. Detroit’s Orchestra Hall, which opened in October 1919.
The Symphony was what finally smoothed the way into Detroit high society for Horace. Prior to that, the brothers were repeatedly blackballed — they were hard-drinking brawlers who didn’t much care what other people thought of them. (Their first major success was in manufacturing parts for Henry Ford’s assembly line. John Dodge was asked why the brothers abandoned that lucrative work to make their own cars. “Think of all those Ford owners who will someday want an automobile,” he snarked.) By the time the brothers suddenly died in 1920 — both from complications of the influenza then raging world-wide, although Horace’s condition was precipitously undermined by John’s death—such was their renown that none other than Victor Herbert paid tribute with “The Dodge Brothers March.”
The Dodge Brothers company distributed both the sheet music and, according to one source, 100,000 recordings of the piece.
Below are the lyrics and sound recording (without voice) of the march:
DODGE BROTHERS MARCH LYRICS
From the hills of San Jose San Jose
To the lights of gay Broadway gay Broadway
Sing a song of old Detroit
For she’s the flashing dashing pioneer of motor glory
Born of thunder steel and flame
All the world now hails her name hails her name
Here’s to Dodge and old Detroit
We pledge the glory of their fame
From the hills of San Jose San Jose
To the lights of gay Broadway gay Broadway
Sing a song of old Detroit
For she’s the flashing dashing pioneer of motor glory
Born of thunder steel and flame
All the world now hails her name hails her name
Here’s to Dodge and old Detroit
We pledge the glory of their fame
What better way to tap into the soul of an era than through music?
References:
The Dodge Brothers: The Men, The Motor Cars, And The Legacy
Johns Hopkins University, Levy Sheet Music Collection, Box 075, Item 028
The city of Detroit, Michigan, 1701-1922
Creed of A Dodge Brothers Salesman
The man responsible for much of the early Dodge Brothers advertising was George Harrison Phelps. Among other things, George Phelps wrote “The Creed of A Dodge Brothers Salesman” which embodied the Dodge Brothers philosophy in manufacturing and selling cars:
from Newspaperarchive.com – Spirit Lake Beacon Thursday, May 13, 1915
Dodge Brothers advertising was renowned for its simplicity. Sales brochures in 1914-15 and 1916 used the slogan, “It Speaks for Itself.”
Advertisements in 1916 emphasized the growing acceptance of Dodge Brothers care by the public. The campaign began with “A Year’s Growth of Good Will”, published on January 1, 1916.
Source: “The Dodge Brothers”, The Men, The Motor Cars, and The Legacy
“Oilfield Dodge” – 1920s Off-Roading
This 1920′s promotional film shows a Dodge Brothers sedan doing some serious off-roading to get to an oil well. It’s amazing to see what the car can do.
A 1920′s vintage Dodge Brothers sedan with “Oil Field Dodge” painted on it’s side shows us how the old timers four wheeled it through muddy fields and roads. This Dodge is on a mission to get to the gushing oil well in this film which was apparently some sort of promotional video for the car. It certainly looks like the Dodge was a well built car that was rugged enough to survive some terrible off road driving conditions. The car drives carefree over rocky and mountainous terrain and when it flips over on its side, it takes nothing more than a few people to roll it back over and, ‘vroom’, off it goes.
The video ends when the car reaches an oilfield where a group of drillers have struck an oil deposit, sending black gold shooting through the air next to the parked Oilfield Dodge.
You will watch this more than once I am sure.
Dodge Brothers Emblem
Dodge Brothers logo used from 1914 to 1927
The original Dodge was a circle, with two interlocking triangles forming a six-pointed star in the middle; an interlocked “DB” was at the center of the star, and the words “Dodge Brothers Motor Vehicles” encircled the outside edge. Although the “Brothers” was dropped from the name for trucks in 1929 and cars in 1930, the DB star remained in the cars until the 1939 models were introduced.
What’s the meaning behind the Dodge Brothers emblem?
Unfortunately, John and Horace Dodge died before they publicly told anyone how they arrived at this symbol. If any family members knew the reasons behind this, nothing was ever revealed or discovered. Apparently no one thought to ask them!
Among the possibilities:
1. These are two interlocking Greek letter “deltas” or “D s” for the two Dodge brothers
2. A medieval symbol of mysticism and the joining of mind and body, also possibly the joining of two brothers, who were known to be personally very close, in this business venture.
3. An abstraction of the square and compass of the Freemasons.
4. Nothing more or less than a badge with six pointed star similar to those used for law-enforcement officer’s badges, some outlined with triangles. Sheriff, Marshall, and police badges frequently were and are six pointed stars. The old-west Dodge City badge had six points. Horace Dodge was said to enjoy accompanying local law-enforcement officers on their runs.
5. There are other instances of a company ‘logo” selected for no particular deep meaning other than that it suited the fancy of those who selected it. The Chevrolet “bow-tie” is a classic example, as it was copied from the wall paper of a hotel room.
6. At the time the emblem was selected (most likely 1912-1914) it’s likely that the Dodge brothers were unaware of its use in Judaism. In fact, at this time, that symbol was not used universally in this context.
Rumors that are wrong include:
1. They chose the “Star of David” as a Jewish symbol to anger Henry Ford.
Fact: The brothers were actually friends with Ford at the time the emblem was selected. They were business partners with Ford and even were guests at Edsel Ford’s wedding.
2. They chose the “Star of David” as a Jewish symbol to appease Jewish bankers who financed the business.
Fact: There were no outside investors.
3. The Dodge Brothers were Jewish
Fact: They were not.
Suicide Doors
Reed Brothers Dodge owned a 1928 Dodge Brothers Standard Six with rear-hinged suicide doors.
1928 Dodge Brothers Standard Six
So why are these doors called suicide doors? Did someone commit suicide with one? What’s suicidal about a door?
The theory is that the forward motion of the car could cause the door to fly open, possibly causing the unlucky person sitting next to the door to be pulled out of the car, or the door itself could be ripped from its hinges. It’s debatable as to whether this was speculation or reality, but cars of this era did not have seat belts, so there was nothing to hold a passenger in the car.
The term “suicide doors” was therefore placed on vehicles with the rear-hinged door configuration, the theory being that anyone inside was on a suicide mission because of the design.
Books
Related Resources
Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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