Graham Brothers Trucks
In the 1920s Reed Brothers sold Dodge Brothers Motor Cars and Graham Brothers Trucks
History fascinates me, and something about the development of the Dodge pickup truck fascinates me even more. It’s a story inextricably linked to our country’s history like baseball and apple pie.
After the introduction of mass-produced automobiles, people started to modify their vehicles for enhanced utility. These people stripped off the rear bodywork and mounted open-topped boxes that resembled the first step towards the modern pickup truck.
Dodge trucks actually began with three brothers named Graham. In reality, it is the story of two companies – the Dodge Brothers Company and the Graham Brothers Company. In 1916, seeing the need for a good, dependable truck to serve people such as themselves, the Graham brothers entered the truck body business. By 1919, they had produced the “Truck-builder,” which is a basic platform from which a customer could spec a truck according to his or her needs. The Truck Builder was essentially a truck conversion that began with a passenger car. The Truck Builder worked this way: The new-car dealer would sell a new car to a customer, then suggest to the buyer that his old car could be converted into a truck.
In 1921, Dodge Brothers began to market Graham Brothers medium-duty trucks through its dealerships; in turn, every Graham vehicle utilized a Dodge engine. This partnership provided Dodge dealers with a full line of trucks to sell in addition to the highly regarded Dodge passenger cars, and the resulting sales increases prompted Dodge to buy the Graham Brothers Company.
The Dodge trucks would carry the Graham Brothers nameplate until 1928 with a few of the designs lasting as long as the 1930s.
Rockville Garage, 1918 – Hudson Super Six, Oldsmobile, and Dodge Brothers Motor Cars on display at Rockville Fairgrounds. Lewis Reed is seated in the drivers seat of the Rockville Garage Graham Brothers Service Truck.
Source: Allpar
Oct 1915: Where It All Started
This photograph of the original 1915 Rockville Garage shows a 1916 model 44 Oldsmobile with V8 and sedan body parked in front. The original owners of Rockville Garage are standing in front. From left: Roy Warfield – Lewis Reed – Griffith Warfield. (click on photo to enlarge)
This is where it all began, 99 years ago in October of 1915. Reed Brothers was franchised as a Dodge dealership and service facility in October 1915, only one year after the first Dodge automobile was made. In 1914, Lewis Reed became a partner in Rockville Garage with Robert L. and Griffith Warfield. The Warfield brothers had purchased this building in July 1915, from Lee Ricketts and Sons who had the Overland Agency. The business continued to operate under the old name until it was changed at the suggestion of the late Judge Edward Peter shortly after Edgar Reed joined his brother.
Lewis Reed’s Rockville Garage sold more than just Dodges. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.
In 1930. Reed Brothers added the Plymouth line. The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers until 1969, when the brand was given to the Chrysler dealers.
The actual story of how Lewis Reed was chosen for a Dodge Brothers Motor Car franchise is lost, but his legacy continued until 2009 as the oldest Dodge dealership under the same family ownership in Maryland, and one of the oldest in the entire nation.
Not Just a Dodge Dealer
Lewis Reed’s Rockville Garage sold more than just Dodges. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.
In 1930. Reed Brothers added the Plymouth line. The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers until 1969, when the brand was given to the Chrysler dealers.
This photograph of the original 1916 Rockville Garage shows a 1916 model 44 Oldsmobile with V8 and sedan body parked in front. The original owners of Rockville Garage are standing in front. From left: Roy Warfield – Lewis Reed – Griffith Warfield.
Below is new car showtime as fair-goers get their first glimpse at the latest models that Rockville Garage had to offer. Identified by the triangle logo on the grill and the number of passengers seated in it, the car below appears to be a 1918 Hudson Super Six Seven Passenger Touring.
Anybody for a demonstration drive? 1918 Hudson Super Six Seven Passenger Touring
Hudson Super Six, Oldsmobile, and Dodge Brothers Motor Cars on display
Rockville Garage, 1918 – Hudson Super Six, Oldsmobile, and Dodge Brothers Motor Cars on display at Rockville Fairgrounds. Lewis Reed is seated in the drivers seat of the Rockville Garage Service Truck.
1918 Rocvkille Fair Grounds
The first advertisement below, distributed by the Oldsmobile Sales Company in the Sunday, June 29, 1919 edition of The Washington Post is probably one of the first ads in which the Rockville Garage appeared. Dealers are listed in fine print at the bottom: note Rockville Garage, Rockville, Md, highlighted in yellow. (click on image to enlarge)
Washington Post 1919
Original Employees
This circa 1920s image shows some of the original sales and service staff of Lewis Reed’s Rockville Garage. Note that in the photo some of the men are wearing Gulf Gasoline attendant uniforms. The photo was taken in front of the vehicle entrance that led to the service department at the original Rockville Garage. (click on image to enlarge)
Rockville Garage Sales & Service Staff circa 1920s. Back Row, standing left to right: name unknown, Charles Case Merry, Lester Wilson, Leonard Beall, John William Norris, name unknown, Leo C. Murray. Second Row: name unknown, name unknown, Otis Beall (Leonard’s brother), Philip Reed, Clyde Souders, Arthur Souders. Front row: middle. Walter (Bud) Beall. Lewis Reed’s brother, Philip, came to work for Reed Brothers as a mechanic in 1916. The men dressed in uniforms were Gulf gas station attendants. The identities of the other people in the photo are unknown.
Other Original Employees
Raleigh S. Chinn, Rockville, started as Salesman with Reed Brothers in 1920
Evelyn Beane, Administrative Secretary
Paul F. Wire, Bookkeeper
W. Lester Wilson, Rockville, started in 1918 as Shop Foreman and stayed for 28 years
Alfred Fraley, Redland, started in 1917 as a mechanic and stayed for more than 30+ years
Benjamin J. Thompson, Colesville, started in 1917 as Salesman and stayed for 30+ years
Phillip Reed (a brother), started in 1916 as a mechanic. Phillip was a part of the first shop force and stayed with the company until 1944
Grafton Reed (a brother), worked as a mechanic in 1921
Leo (Pat) Murray started in 1925 and was the Parts Department Manager. Pat worked at Reed Brothers for more than 21 years
Richard C. Burdette, Rockville, mechanic
John Burdette, Gaithersburg, Gas Station Attendant
Marvin Riggs Shultz Sr, Gulf Gas Station Manager, started in 1941. In 1965, he became a new car salesman. He stayed with Reed Brothers for 43 years and holds the distinction of being the company’s longest-tenured employee.
Mary Ann (Slater) Beall, Rockville, Bookkeeper
Guy Merry
Aubrey Souders
1918: Rockville Garage Displaying New Cars at Rockville Fair Grounds
An annual County Fair used to be held for four days in the month of August at the old Fairgrounds of Rockville, Maryland. Families came from every section of the Montgomery County in wagons and carriages, and stayed for the duration of the Fair. Harness racing was one of the main attractions, but the Fair also provided other events such as horse pulls, games of chance, showing of prized livestock and poultry, needlework, homegrown produce, baked and canned goods. A building called the Exhibit House displayed the prize-winning entries of the various categories.
The Fair also gave automobile dealers the opportunity to display their new models. Below is new car show time as fair-goers get their first glimpse at the latest models that Rockville Garage had to offer. Initially, Reed Brothers sold Oldsmobile and Hudson, along with Dodge.
1918 – Hudson Super Six, Oldsmobile, and Dodge Brothers Motor Cars on display. Lewis Reed in drivers seat.
1918 – Rockville Garage displaying their new models at the Rockville Fair Grounds
Anybody for a demonstration drive?
1918 – At Your Service Rockville Garage. Lewis Reed on the left
Source: History PDF
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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