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Happy Birthday Lewis Reed! Founder of Reed Brothers Dodge

Lewis Reed

Today marks my grandfather’s birthday. Lewis Reed was born in Darnestown, Maryland on November 25, 1887 and was the founder of Reed Brothers Dodge.

When Lewis Reed opened his car dealership in October 1915, he never knew he was starting a family tradition that would be carried out for 97 years and three generations. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.

Lewis Reed was just a young man when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility only one year after the first Dodge automobile was made.

Lewis Reed’s Rockville Garage sold more than just Dodges. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.

However, his love of cars and entrepreneurial spirit began years before. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.

A mechanical aptitude was necessary to be a car dealer in the early 1900′s. When the cars were shipped to the dealer from the manufacturer they were only partially complete and they needed final assembly, so the new dealer quickly became skilled at repair. It was the dealer’s responsibility to assemble the cars at the rail yard and drive them back to the showroom.

Lewis Reed was very active in his community and in his church. He was a member of the Gaithersburg Grace Methodist Church, where he served as a member and Chairman of the Board of Stewards, a Lay Leader and President of the Men’s Bible Class. He was a charter member and Past President (Feb 1933 – Feb 1937) of the Gaithersburg-Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland. Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.

Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area.

Active in the dealership daily until the day of his death, Lewis Reed died on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed SENATE RESOLUTION NO. 10 honoring the well-known Rockville automobile dealer for his personality and outstanding contributions. The resolution was sponsored by state Senators Anderson and Gore.

At the time of his death, he was in negotiations with the State Roads Commission on the Commission’s proposal to take over a portion of his business property for construction of an interchange at Rockville Pike, Hungerford Drive and Veirs Mill Road. In honor of Lewis Reed, the State of Maryland named the street behind the dealership’s original location, “Dodge Street” because Reed Brothers Dodge was located there for so many years (1914-1970).

Dodge Street in Rockville MD

When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE washing machines and other appliances. He held a serious work ethic in the highest regard, and that was not lost on me.

Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. It is in keeping with Lewis Reed’s spirit, that I proudly honor and preserve the legacy he left as the founder of his family’s 97-year old dealership that spanned three generations and over nine decades.

Meet Our Founder: Lewis Reed

Lewis Reed

Lewis Reed

Lewis Reed  was born in Darnestown, Maryland on November 25, 1887 and attended school in Montgomery County. He went to work for the fore-runner of the IBM Corporation at about the time it was founded in 1913. In 1915, he founded Reed Brothers Dodge. In 1920, he married the former Ethlene Thomas of Frederick County and  moved to Gaithersburg. He had one daughter, Mary Jane, who later married Ernest Lee Gartner in 1944.

Before becoming interested in automobiles, Lewis Reed was one of the original employees of the Computing-Tabulating-Recording Company, a Georgetown-based manufacturing firm that eventually became International Business Machines, Inc. He received his training at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College. Pierce-Arrow was once one of the most recognized and respected names in the automobile industry. For 38 years, the Pierce-Arrow Motor Car Company in Buffalo, New York, produced some of the finest automobiles made.

Lewis Reed, Founder

Lewis Reed was just a young man when he started selling cars built by brothers Horace and John Dodge in Detroit

When World War I broke out, Lewis Reed along with many other patriotic men joined the war effort. He did his bit in World War I by working at the Navy Yard in Washington DC as a torpedo tester.

Lewis Reed as Chauffeur

Lewis Reed (left) as Chauffeur with unidentified family circa 1914

Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play.

Lewis Reed was a member of the Gaithersburg Grace Methodist Church where he served as a member and Chairman of the Board of Stewards, a lay leader and President of the Men’s Bible Class.

He was also a charter member and Past President (Feb.1933 – Feb. 1937) of the Gaithersburg –  Washington Grove Volunteer Fire Department and a member of the advisory board of the Rockville branch of the First National Bank of Maryland.

Lewis Reed belonged to the Masonic Lodge of Rockville, the Pentalph Chapter of the Eastern Star and the Rockville Rotary Club. He was a Rotarian for 34 years and also had served as President of that group.

Lewis Reed Printing Pictures

Lewis Reed Printing Pictures

With photography for a hobby, one that began even before automobiles were around Montgomery County, he had amassed a large library of photographs of buildings, farm carts drawn by oxen, and other historic spots in Montgomery County. Lewis Reed expanded his hobby to include movies, and made them not only of his family, but on his trips to various parts of the world. Many of his photographs are now part of the Montgomery County (Maryland) Historical Society photo archives.

Lewis Reed on Harley Davidson circa 1915

Lewis Reed was not only passionate about automobiles and photography, he also enjoyed riding motorcycles. This is Lewis Reed on his Harley Davidson overlooking the countryside somewhere outside Frederick Maryland circa 1915.

Gaithersburgburg Washington Grove Fire Dept Past & Present Officers

Lewis Reed was a Charter Member and Past President of the Gaithersburg-Washington Grove Volunteer Fire Department. This is a photo of Past Officers of the Gaithersburg-Washington Grove Fire Department. (Lewis Reed far right)

Rotary Luncheon June 1955

Lewis Reed was a Rotarian for 34 years and had served as President of the Rockville Rotary Club. This is a Rotary get-together held on June 14, 1955. (Lewis Reed, 3rd from right)

Lewis Reed

The story of how Lewis Reed was chosen for a Dodge Brothers Motor Car franchise is lost, but his legacy continued until 2009 as the oldest Dodge dealership under the same family ownership in Maryland, and one of the oldest in the entire nation.

Not Just a Car Guy

The activities of Lewis Reed outside of his main occupation as a car dealer has always been of interest to me.  Social activities, pastimes, and hobbies often help define a person and sometimes those activities can be found in later generations.

Lewis Reed was not only passionate about automobiles, he also enjoyed riding motorcycles and photography. With photography for a hobby, one that began even before automobiles were around, he amassed a large library of photographs of many scenic locations from touring on his motorcycle all over the country. All I know is, as I look at these photos and try to make out the details, my grandfather was ready for adventure. (click images to enlarge)

Lewis Reed on Harley Davidson

Lewis Reed sitting on his Harley Davidson motorcycle circa 1915 somewhere outside Frederick MD

Lewis Reed on motorcycle in Frederick MD

Lewis Reed taking photograph (from left: Lewis Reed’s motorcycle, Edgar Reed, unknown person, Bernard Hanshew, unknown child, unknown man) in front of Greenawalt Drug Store on Market Street in Frederick, MD circa 1915

Lewis Reed repairing his motorcycle

Lewis Reed on motorcycle

Lewis Reed (far left)

Lewis Reed (far right)

Lewis Reed patching up Uncle Bernie after he fell off motorcycle

Lewis Reed patching up Uncle Bernie Hanshew after he fell off motorcycle

1912 Harley Davidson Motorcycle Club

1912 – Second from left are Edgar Reed (sitting on motorcycle) and Lewis Reed standing behind him.

Lewis and Edgar Reed

Lewis Reed (back) & Edgar

Lewis Reed: Charter Member, Gaithersburg-Washington Grove Volunteer Fire Department

Lewis Reed was a charter member and Past President (Feb.1933 – Feb 1937) of the Gaithersburg – Washington Grove Volunteer Fire Department. The newspaper article below shows the first members of the GWGVFD standing in front of a 1928 Broadway fire truck. The picture was taken in 1929 in front of old Barnett Drug Store where Diamond Drugs in Olde Towne Gaithersburg now stands. (click image to enlarge)

The Gaithersburg – Washington Grove VFD is now a Fire Museum located at 13 E. Diamond Avenue in Olde Towne Gaithersburg.

1929 Gaithersburg Washington Grove Fire Dept

G-burg Washington Grove Fire Dept Past & Present Officers

Past Officers of the Gaithersburg-Washington Grove Fire Department. Pictured left to right: name unknown, Ernest C. Gartner, Charles Fox, Clyde Thomas, Dr. Frank Broschart, Lewis Reed

The wall plaque below displays Past Presidents and Past Chiefs of the Gaithersburg-Washington Grove Fire Department. Lewis Reed was President from Feb.1933 – Feb 1937. His name plate is 5th down on the left.

Lewis Reed Past President Feb 1933-Feb 1937