Due to changes in the highway, Reed Brothers Dodge began an extensive remodeling and rebuilding program. The program consisted of a sizable addition to their Service Department which enlarged the Showroom area and housed the Parts Department. Two-thirds of the original location at the junction of then Route 240 and Veirs Mill Road was razed and a modern Gulf Service Station was erected. The following photos were taken before demolition and after reconstruction of the Gulf Gasoline station.

Before Demolition

1936 Reed Brothers Dodge canopied Gulf Gas Station prior to 1953 reconstruction of Gulf Gasoline Station. View Rockville Pike side

1936 Reed Brothers Dodge canopied Gulf Gas Station prior to 1953 reconstruction of Gulf Gasoline Station. View Veirs Mill Road side.

After Reconstruction

After reconstruction of new Gulf Gas Station, view from Rockville Pike

Like many building types of commercial and roadside industries, gas stations often underwent alterations or changes over time. Reed Brothers Gulf Gas Station underwent five alterations over the course of 55 years that were built to follow corporate design. The famous Gulf “ice box” design dates back to late 1930’s, and there were probably more of these built than any single one of the later Gulf designs.

The Montgomery County Sentinel. November 12, 1953

From The Montgomery County Sentinel. June 04, 1953

Reed Brothers Will Move June 13 to New Building

Reed Brothers, second oldest Dodge dealer, which has been serving the county for 38 years, is moving from its present location at the point of the Veirs Mill Road, Route 240 triangle in Rockville to a modernized location nearby at 608 East Montgomery Avenue. Open House will be held June 13 from 6p.m. to enable residents to view the new structure.

The automobile firm will have greatly enlarged quarters in the new location, with increased floor space for the new car department and the repair department. A completely new parts department and a modern service department where the tradition of service that has been built up by this firm through the years will be carried on, and if possible, improved.

The service department will be completely equipped with parts for all Chrysler made cars and will have facilities for repair of all makes of cars. The paint and body shop will be one of the best equipped in the area and the glass department will be prepared to install any or all automobile glass and also to prepare custom cut glass for any other use.

The shop and sales offices will be open from 8 a.m. to 9 p.m. weekdays and will remain open until 6 p.m. Saturdays.

The familiar triangle gasoline station will be razed and an ultra-modern Gulf gasoline service station constructed. The new service station will be operated independently of the Reed Brothers plant. Every effort will be made to serve the customers while the transition is taking place, company officials said.

The Montgomery County Sentinel. June 11, 1953