How Dodge Street in Rockville Got Its Name
How Dodge Street In Rockville Got Its Name
In honor of Rockville automobile pioneer, Lewis Reed, the State of Maryland named the connector street behind the dealership’s original location, “Dodge Street,” commemorating Reed Brothers’ presence from 1915-1970.
The connector street was so short that Lewis Reed always joked, if the state wanted to name a street after him, the street needed to be longer. Hence the street was named, “Dodge Street”. Maryland Route 660 is the unsigned designation for Dodge Street, which runs 0.05 mi from Rockville Pike (MD 355) north to Veirs Mill Road (MD 28) in Rockville. Dodge Street is one of the shortest highways in the state of Maryland.
By tracking Reed Brothers Dodge on successive Sanborn maps—1915, 1924, and 1949—I have confirmed that sometime between 1924 and 1949, CADIZ ALLEY became Dodge Street. CADIZ ALLEY is an arbitrary designation supplied by the Sanborn Map Company in the absence of a suitable official name. The street was named “Dodge Street” by the State of Maryland sometime following the dealership’s 1941 expansion.
When the state of Maryland widened the roads in 1970, Reed Brothers Dodge relocated from its original location at the triangle at Veirs Mill Road and Rockville Pike to a new complex at 15955 Frederick Road in Rockville. The dealership’s original site is now the Veterans Park.
Sources:
Wikipedia, List of state highways in Maryland shorter than one mile
MDRoads Routes 660-679 Maryland Highways of the Automobile Era
A Tale of Two Employees

Francis O. Day, Salesman (I Lost) paying off a local election bet to Guy Murray, Shop Foreman (I Won) in downtown Rockville circa 1940
One of the things I enjoy doing is looking through all of the old photographs in my grandfather’s albums and trying to figure out who and what they are. Some of the photos are more than 100 years old! Anyway, I can easily identify most of the Reed family, but who in the world are some of these other people? It’s like some reverse version of “Where’s Waldo”.
This time it was my mom (Lewis Reed’s daughter) who wanted to show me this old photo and tell me the story behind it. So here it is…
The story of two Reed Brothers employees (Francis O. Day, Salesman and Guy Murray, Shop Foreman) who made a bet on who would win a local election. It’s pretty obvious that Guy Murray won the bet, because he is being pulled by Francis Day through downtown Rockville in a horse cart. I thought only horses could pull those things, but I see grown men can, too!
1946 Dodge Deluxe Fluid Drive
This 1946 Dodge Deluxe 4-Door Sedan Fluid Drive was a vehicle from Reed Brothers private collection of automobiles and was one of the first cars my father (Lee Gartner) sold as a salesman at Reed Brothers. When the original owner (Lewis Bell) could no longer drive, my dad purchased it back from him. As the story goes, Mr Bell nicknamed the old car “Charity” because it was the only car he ever drove and it always got him where he wanted to go.
Being married to Lewis Reed’s daughter and next President of the dealership had its perks. My dad could have had his pick of any new car on the lot to drive as his personal company car, but what did he choose to drive around most of the time? You guessed it … “Charity”.
Depending on your age, there are any number of ways for a parent to embarrass their children, and one of the easiest ways was via the kind of vehicle they drove. When I was a kid, nothing screamed “uncool” louder than this old car. I remember when I was a teenager, my dad drove me to school one day in “Charity”. The good thing was that this car was so big that I had plenty of room to duck down below eye level and not be seen by the outside world.
The first car after World War II was the 1946 Dodge, which sold for about $800, but with many options (Fluid Drive, radio, heater, clock, cigar lighter, antenna, sun visor, turn signals and seat covers), it probably sold for a couple hundred dollars more.
The 1946 Dodge featured numerous improvements over pre-war cars; the big news, though, was the new “All Fluid Drive”. The fluid drive transmission could be driven like an automatic, but it was simpler, less expensive, more efficient and more reliable than the full automatics available in the late 1940s. The Dodge engine was a 3.8 liter flathead 6 with a manual transmission or optional fluid drive. A new starter was operated by a button on the dash.
Photo captions are some notes from the brochures.
The steering wheel got a new horn-blowing ring and center ornament and new plastic control buttons were centrally grouped. The optional turn signals were put in their current position to the left of the steering column. Other options included a clock, radio, heater, and backup lights.
A new optional electric clock put the setting button onto the clock instead of in the glove compartment.
New instrument panel with brighter, safer non-glare edge lighting, with sharpened contrast that makes dials easier to read.
Inside, plastic was used for door knobs and controls on the instrument panel. Rotary door latches allowed for closing doors lightly; spring tension kept the doors closed. Rotary door latches have a continuous “take up” to keep doors snug … door handles are safety-curved to prevent catching of clothing and prevent injury. Window and door moldings have a rich woodgrain finish.
Room Galore! Just look at that wide expanse of cushion … much like your Davenport at home. You’ll appreciate the additional comfort of these rear seats which are almost 8 inches wider. Front seats, too, are a full 6 inches wider. Dodge is in reality a “three-couple” car in which SIX BIG PEOPLE can ride in comfort.
While taking pictures I caught part of my reflection in the chrome. I’m not all that great of a photographer and even trying to hide behind the trunk latch didn’t quite work out.
Super size trunk! Designed to add more usable space. Floor is level with opening – luggage slides right in.
Dodge branded hubcaps “set off” the appearance of the car.
Dodge ram hood ornament and crest. This one had separate horns, and was a popular aftermarket accessory for Dodge trucks well into the late 1960s.
Hood is stamped with the Dodge coat of arms and “DODGE”. Dodge used a crest (the Dodge family coat of arms), starting in 1941; the Dodge coat of arms referred to changed shape in 1955, 1956 and 1957 before fading away at some time after 1960.
To commemorate Mary Jane and Lee Gartner’s 50th wedding anniversary on April 10, 1998, the dealership spruced up the vintage ’46 Dodge. Richard, the eldest son of Lee and Mary Jane, chauffeured his parents to and from the Kentland’s Mansion in this car for their Golden Wedding Anniversary celebration.
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1920 Newspaper Ads
The following advertisements, distributed by the Lambert Automobile Company in the July & August 1920 editions of the Washington Post are among the earliest advertisements in which the Rockville Garage appeared. Initially, Reed Brothers sold Oldsmobile and Hudson, along with Dodge.
Dealers are listed in fine print at the bottom: note Rockville Garage, Rockville, Md, which I have highlighted in yellow.





























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