Archive by Author | Reed Brothers

Reed Brothers Can Now Be Found On “Peerless Rockville”

Peerless Rockville Website

Peerless Rockville has placed a link to “Reed Brothers Dodge History 1915-2012” blog under the Resources section of their website. Our thanks and gratitude to Peerless Rockville for sharing the link to our blog so our local historical information can be preserved and shared with future generations.

Peerless Rockville Historic Preservation, Ltd. is an award-winning nonprofit, community-based organization founded in 1974 to preserve buildings, objects, and information important to Rockville’s heritage. Please take some time to explore their official website here.

Blog Milestone: 10,000 Views In 10 Months!

10K Views

I started this blog in April 2012. In the ten months since then, this blog has seen more than 10,000 views, crossing the milestone today. Thank you to everyone who visits us from all around the world…we have so far been visited by folks from all fifty of the United States and 95 different countries world wide.

I would also like to take the opportunity of this blog milestone of 10,000 views to ask you to help Reed Brothers Dodge History continue to be more and more read. If you like this site, please share it with your friends and family and anyone you think might enjoy it. You can follow this blog directly if you have a Google account, or you can subscribe to get new post notifications delivered to you by email. If you are on Twitter, please follow us @reedbrothers; if you are on Facebook, please drop by and press the “Like” button on Reed Brothers Facebook page.

Farming Out Business

1946 Dodge

During World War II, Reed Brothers Dodge had no new cars to sell for three and a half years. When manufacturers halted car production and many dealers went bankrupt, Lewis Reed converted his car showroom into a display room and sold GE washing machines and other large appliances to fill the gap. After the end of World War II, the car boom came and the automobile assembly lines were back in action. The first car after the war was the 1946 Dodge, which sold for about $800.

Car salesmen back in the 1940s would drive as far as 35 miles to deliver cars to their spread-out farmer customers. Lewis Reed allotted specific sales territory to his salesmen in four different directions from the dealership. The salesmen spent all day in the outlying areas, because the farm people in Poolesville, Rockville, Barnesville and Spencerville had no time to go to a showroom. Lee Gartner (Lewis Reed’s son-in-law) spent his summers on his grandfather’s farm and it was Mr. Lewis Reed who brought his grandfather’s car to him. Three of the four salesmen at the time were Francis O. Day, Raleigh S. Chinn and Benjamin Thompson.

At that time, Reed Brothers was selling about eight new cars a month and most sales resulted from knocking on people’s doors. It was direct person to person sales contact, relationship building and trust – all built and sealed on a handshake.

Fill’er Up: Reed Brothers Full Service Gasoline Station

Do you remember full service gas stations? I sure do. As a baby boomer growing up in the 60s, I remember Reed Brothers Dodge as a full service gasoline station. The uniformed attendant would greet the customer by name, fill the car up with gas, wipe the windshield, check the tire pressures and check under the hood. Back then, getting a tank of gas could take up to 10-15 minutes per person. I used to love to hear the bell ding after every gallon pumped. Gulf had orange foam balls you could place on your car’s antenna and they also gave away things like pens, key chains, calendars and road maps.

Reed Brothers Dodge was the first Gulf gasoline dealer in the Washington, D.C. area. In 1915, they began selling gas at their original location in Old Rockville at the triangle at Veirs Mill Road and Rockville Pike. Their first gas station consisted of a single pump. Later, in addition to gas, they carried a full line of Gulf lubricants, Goodyear tires, Willard batteries, complimentary road maps, free air and water, and many other well known brands of merchandise to meet their patrons needs. Reed Brothers discontinued offering this product line when they relocated to their new facility in November 1970.

Below are two previously unpublished photos of Reed Brothers full service Gulf gas station. Both photos were taken at its original location in Old Rockville at the triangle at Veirs Mill Road and Rockville Pike.  (click on photos for larger images)

Reed Brothers Dodge Gulf Gas Station

Reed Brothers Dodge canopied Gulf Gas Station circa 1936. A closer look reveals the price of gasoline as 15 cents. On the right attached to a telephone pole is a sign pointing the way to Olney. In addition to the Gulf signage there is a small, barely visible sign below that promotes, “Clean Rest Rooms”.

Below is a mid-1960’s photo of  the Reed Brothers Dodge Gulf Gasoline station. The famous Gulf “ice box” design dates back to late 1930’s and there were  probably more of these built than any single one of the later Gulf designs. A Coca Cola machine is visible in front of the white Dodge Dart parked in front of the service bay. The sign in the grass on the right reads, “We’re Making Deals on Gulf Tires”.

Reed Brothers Dodge Gulf Gas Station

Reed Brothers Dodge Gulf Gas Station circa mid-1960

Gulf Gas 1956

1920s Double Image Photos by Lewis Reed

If you take a look at the state of photography today, such as the advances of digital cameras and the artful image manipulation by Photoshop, it is easy to forget that back in the 1920s photographers couldn’t just go into a computer program and change their images any way they wanted. They did what they could with the tools they had. Double image exposure was one tool Lewis Reed had in his photography tool belt.

With double exposure technique, you could create certain effects like placing the same person on both sides of a picture simultaneously. Very hard to believe these images were not created using Photoshop, they are just too cool. No digital manipulation here.

Below are some vintage (circa 1920s) double image photographs from Lewis Reed’s collection (click on photos to enlarge):

Lewis Reed standing on both sides of a steamroller

Another double exposure wonderment. Wanna Fight?

Double Image

Oh No! What on earth are they doing? I don’t know, but this one is epic.

Don't Shoot!

Don’t Shoot! Lewis Reed is standing both front left and front right in this photo