Montgomery County Sentinel. December 20, 1945

This Christmas ad from Reed Brothers of Rockville, published in the Montgomery County Sentinel in December 1945, reflects both the relief and renewed hope felt across America after the end of World War II. The war had officially ended just months earlier, and this holiday season carried deep emotional weight; gratitude, remembrance, and optimism for the future.

One detail that stands out is the use of the word “Christmastide.” Today, the term feels old-fashioned, but in the late 19th and early-to-mid 20th centuries it was still widely used in print. Christmastide refers not just to Christmas Day, but to the entire sacred and festive season surrounding Christmas, traditionally extending from December 25 through Epiphany in early January. The word carries a deeper sense of continuity, reflection, and spiritual meaning; something especially meaningful in a postwar world seeking comfort and renewal.

The poetic message in this ad– speaking of pine, holly, friendly voices, faith, hope, and gladness– captures the emotional heartbeat of Christmas in 1945. After years of rationing, separation, and uncertainty, families across Montgomery County and the nation were finally able to celebrate the season with returning loved ones and a renewed sense of peace.

Vintage advertisements like this don’t just sell a business; they preserve the language, values, and spirit of an era. This Reed Brothers Christmastide greeting is a reminder of how deeply meaningful that first postwar Christmas truly was.

As we look back on that historic Christmas season eight decades ago, we’re reminded that the true heart of the holidays shines brightest when times are most difficult. I would like to wish everyone who finds time during the course of your day to visit this blog a very Merry Christmas and a safe and healthy Happy New Year in 2026.

Warmest holiday wishes,
Jeanne Gartner
Blog Author