The Dodge Brothers’ First Car and the Birth of Reed Brothers Dodge
Horace (left, rear) and John Dodge (right, rear) shown in the first Dodge Model 30-35 on November 14, 1914 marking the beginning of the Dodge Brothers automobile legacy.
In 1914, the Dodge Brothers, John and Horace, made automotive history when they introduced their first automobile: the Dodge Model 30-35. What began as a bold move from building parts for Henry Ford’s Model T to designing a car of their own would forever change the American automobile industry, and soon after, shape the legacy of a small family dealership in Rockville, Maryland known as Reed Brothers Dodge.
The Car That Started It All
Before the Dodge Brothers built their own car, they were already well-known in Detroit as trusted machinists and suppliers of quality automobile parts. Their reputation for precision and durability earned them a major role in producing engines, transmissions, and axles for the Ford Motor Company. But by 1913, the brothers were ready to make their mark under their own name.
Interestingly, Lewis Reed shared that same mechanical foundation. The 1910 U.S. Census lists a 23-year-old Lewis Reed working as a machinist in Montgomery County, Maryland, developing the same kind of technical skill and hands-on craftsmanship that defined the Dodge Brothers’ early success. Like John and Horace Dodge, Reed’s mechanical aptitude and curiosity about the emerging world of automobiles would soon set him on an entrepreneurial path of his own.
When the Dodge Brothers Model 30-35 debuted in November 1914, it was a sensation. Unlike the bare-bones Ford Model T, the Dodge offered steel body construction instead of wood, an electric starter and lights, a 12-volt electrical system (twice the voltage of most competitors), and a powerful 35-horsepower engine. It was marketed as “the dependable Dodge,” and it lived up to that promise: rugged, reliable, and beautifully built.
Priced slightly higher than the Model T, the Dodge appealed to middle-class buyers who wanted quality and innovation without extravagance. Within a year, Dodge was the fourth-largest car manufacturer in the United States.
A New Dealership Takes Root in Rockville
That same year, in 1915, Lewis Reed, a young man from Rockville, Maryland, saw an opportunity in the rapidly growing automobile market. He became one of the nation’s first Dodge Brothers dealers, founding what would become Reed Brothers Dodge.
Operating out of a modest garage at the intersection of Veirs Mill Road and Rockville Pike, Lewis Reed began selling and servicing the new Dodge automobiles. His timing could not have been better: America was embracing the automobile, and the Dodge Brothers’ new car was among the most sought-after models on the road.
Lewis’s brother Edgar Reed joined the business a few years later, in 1919, helping expand operations as the dealership grew. Together, the Reed brothers built a family business grounded in service, honesty, and the same “dependable” spirit that defined the Dodge brand.
Lewis Reed, an early automobile enthusiast and skilled photographer, documented much of those early years. His images of the original Dodge touring cars, early showrooms, and Rockville’s unpaved roads offer a rare and fascinating glimpse into the dawn of motoring in Montgomery County.
A Legacy of Dependability
From that first 1914 Dodge to the final vehicles sold under the Reed Brothers Dodge name nearly a century later, the same spirit of innovation and reliability endured. Both the Dodge Brothers and the Reed Brothers shared a philosophy rooted in craftsmanship, honesty, and community, a partnership that would last through generations.
Today, the story of the Dodge Brothers’ first car and the birth of Reed Brothers Dodge stands as a testament to American ingenuity and small-town enterprise: two brothers in Detroit who built a car that made history, and two brothers in Rockville who helped keep that history alive.
Reed Brothers Car Stories: The 1928 Dodge That Started at $100
Where every car has a story — and every story has a little Reed Brothers history.
1928 Dodge Brothers Standard Six in the Service Department
Sometimes history rolls into your life when you least expect it. Over a half century ago, a phone call from a Montgomery County used car dealer changed the course of Reed Brothers’ history. The dealer told my dad, “Lee, I have something I want you to see.” What he had was a 1928 Dodge Brothers Standard Six — priced at just $100!
Lee knew the car was in rough shape, but he also knew it was something special. With its vintage charm and connection to Dodge history, the Standard Six was exactly the kind of treasure that belonged with Reed Brothers.
Reed Brothers Restoration: Preserving Automotive History
1928 Dodge Brothers Standard Six in the Service Department
In dealer ownership for more than fifty years, the Standard Six became a long-term project and point of pride. Restored and maintained by the Reed Brothers Body Shop and Service Department, the car was not just preserved but celebrated.
Originally selling for $835, the Dodge Brothers Standard Six was powered by a 6-cylinder L-head engine rated at 27.34 hp and had just 46,504 original miles. Over the decades, Reed Brothers’ Body Shop and Service Department meticulously restored and maintained it, giving the vintage Dodge a second life.
A Showroom Conversation Piece
1928 Dodge Brothers Standard Six on the Showroom Floor
Once fully restored, the car was showcased prominently in the showroom, where it became more than just an antique; it was a conversation starter, a link to the past, and a tangible reminder of Dodge heritage. For years, visitors admired it, marveled at its history, and swapped their own car stories in front of it.
In 2012, with the closing of the dealership, the 1928 Dodge Brothers Standard Six ended its decades-long stay with the Reed Brothers family. But the memories of that $100 find, and the dedication it took to bring it back to life, remain an enduring part of Reed Brothers’ story.
13 Years, 488 Posts & Thank You
This month marks the 13-year anniversary of this blog. It’s been an honor to share the history of Reed Brothers Dodge – whether you’ve read our blog, followed us on “X” (Twitter), or “liked” us on Facebook. I would like to thank all of you who have visited, followed, shared, or commented on this blog, and many others, for their kind words and the visibility they have provided.
Here’s a look back at the last year.
What People are Saying Around Facebook:
“Amazing blog and postings. I spent sometime reviewing your site and found it both fascinating and interesting.”
“I am thankful for the documentation this site provides with images of a beloved hometown that can no longer be seen.”
“Love seeing the old photos.”
“This is soooo cool! Someone needs to do one of those historical books of Historical Rockville photos!”
“These photos are absolutely awesome!!!”
“Thank you so much for sharing! This is classic Montgomery County info.”
“That was so cool reading all your memory posts. Best thing I’ve read on FB in a while.”
“I love seeing these old photos and reading the history. Thank you.”
“Thank you for this history. There is so much we take for granted.”
“Great historical photos from Reed Bros.”
Past Lectures:
History Conversations: The History of Reed Brothers Dodge
with Jeanne Gartner September 24, 2024 at 3:00 p.m. | Virtual Event |
The presentation features a unique collection of rare photographs taken by the dealership’s founder, Lewis Reed, and highlights how Reed Brothers Dodge came into being, and how the company overcame the inevitable changes and challenges throughout almost a century of being in business.
The email below was forwarded to me from Montgomery History who sponsored my virtual presentation on The History of Reed Brothers Dodge. 
First Baptist Church of Rockville Senior Group Talk
Thursday, October 10, 2024 at 12:00 p.m. | On Location |
Presentation on the history of Reed Brothers Dodge as part of Montgomery History’s Speakers Bureau at the First Baptist Church of Rockville. A personal history for me, as well as community history for Montgomery County and the city of Rockville. Thanks to Ministry Assistant, Melanie Blankenship who invited me to speak.
New Online Exhibit: Reed Brothers Dodge: Montgomery County’s Oldest Dodge Dealership
I appreciate all of you for your continued support and making Reed Brothers Dodge History one of the places you visit during the course of your day.
Montgomery History Online Exhibit: Reed Brothers Dodge
Opened September 24, 2024
Curated by Jeanne Gartner and Sarah Hedlund
Montgomery History has unveiled a new online exhibition titled “Reed Brothers Dodge – Montgomery County’s Oldest Dodge Dealership.” Officially launched on September 24, 2024, the exhibition was co-curated by Jeanne Gartner, author of the Reed Brothers Dodge History blog and co-owner of the former dealership, in collaboration with Sarah Hedlund, Montgomery History’s Librarian and Archivist.
This digital exhibition presents a comprehensive narrative of Reed Brothers Dodge, tracing its evolution from its founding in the early twentieth century through its decades of service to the Montgomery County community. Organized into distinct historical periods, the exhibition highlights rare artifacts, photographs, and memorabilia; offering insights into not only the dealership’s operations but also broader cultural contexts such as automotive service, local sports, and mid-century fashion. The full exhibition is available online at https://sites.google.com/view/reedbrothersdodge/home
Jeanne Gartner, granddaughter of Lewis Reed, founder of Reed Brothers Dodge, serves as the curator and historian behind the Reed Brothers Dodge History blog. Honored with the 2016 Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville, the blog functions as a living digital archive that preserves the dealership’s enduring legacy and its integral role in Montgomery County’s development. Since its debut in April 2012, the site has garnered more than half a million views, documenting over a century of the family business’s history, community engagement, and contributions to the American automobile industry. Drawing from Lewis Reed’s extensive photographic collection and business records, Gartner’s work offers a richly detailed portrait of local enterprise, early transportation, and the entrepreneurial spirit that helped shape both the region and the broader American story.
Happy Birthday to Lewis Reed Founder of Reed Brothers Dodge
This ca. 1965 photo of Lewis Reed was taken in the new car showroom at Reed Brothers Dodge original location at the triangle at Veirs Mill Road and Rockville Pike.
Happy 136th birthday Lewis Reed! The founder of Reed Brothers Dodge was born on this day in 1887 in Darnestown, Maryland. In 1915, he founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.
Lewis Reed was just 27 years old when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility less than one year after the first Dodge automobile rolled off the assembly line. Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.
Lewis Reed was a member of the Gaithersburg Grace Methodist Church where he served as a member and Chairman of the Board of Stewards, a Lay Leader, and President of the Men’s Bible Class. He was one of nine original incorporators of the Gaithersburg-Washington Grove Volunteer Fire Department when it was created by charter in 1928. He was a Charter Member and Past President of the Gaithersburg-Washington Grove Fire Department and a member of the advisory board of the Rockville Branch of the First National Bank of Maryland. He belonged to the Masonic Lodge of Rockville, the Pentalpha Chapter of the Eastern Star and the Rockville Rotary Club. Before opening his Dodge dealership in 1915, Lewis Reed was one of the earliest and most prolific photographers in Montgomery County. Many of his photographs are now part of Montgomery History’s photo archives. Unsurprisingly, his love of both cars and cameras resulted in his taking numerous pictures of car culture all over the State of Maryland as it developed from infancy to supremacy.
Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were not only trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training would have come into play. He received his training as an automobile mechanic at the Pierce Arrow factory at Buffalo, New York, the Dodge and Hudson factories at Detroit and the Washington Auto College.
Active in the dealership daily until the day of his death, Lewis Reed passed on January 28, 1967 at the age of 79. Shortly after his death, the Senate of Maryland passed Senate Resolution No. 10, expressing “the deepest regret and sympathy of every member of this body,” describing Reed as “a kindly and loyal person completely devoted to his duties” which he carried out “with fairness and human understanding.” The resolution was sponsored by Senator Thomas M. Anderson, Jr. and Senator Louise Gore.
When you look back and consider what has taken place in the world in the past 100 years or so, you gain a perspective of what Lewis Reed faced. He overcame a lot of obstacles throughout his life. He steered his dealership through World War I, The Great Depression and World War II. When Reed Brothers had no new cars to sell for three and a half years and many dealers went bankrupt, he converted his car showroom into a display room and sold GE Washing Machines, Westinghouse Radios, and other large appliances. Reed Brothers Dodge occupied two locations, the original at the Veirs Mill Road and Rockville Pike intersection and the second at 15955 Frederick Road in front of the Shady Grove Metro.
Lewis Reed set an outstanding example through his success, but more importantly through his sacrifices and commitment to the community he served. Today, Bainbridge Shady Grove Metro Apartments pays tribute to the oldest Dodge dealership in Maryland with commemorative art on the former site of the iconic Reed Brothers dealership.
Bainbridge Shady Grove Metro Apartments now stands on the former site of the Reed Brothers Dodge dealership at 15955 Frederick Road. A sculpture now installed on the property pays tribute to the oldest Dodge dealership in Maryland history. More than 20 feet high, and over 6 feet wide, the public art is inspired by 1939 Dodge headlamps, and the fender of a 1957 Dodge pickup truck.
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Copyright Notice
Reed Brothers Dodge History (1915-2012) by Jeanne Gartner is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Reed Brothers Dodge History 1915 – 2012 
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