Celebrating a Visionary: Lewis Reed’s Enduring Legacy on His 138th Birthday

Lewis Reed in the showroom of Reed Brothers Dodge, 1965 – a rare glimpse of the founder near the close of his long career in the automobile business.
Rockville’s story is deeply intertwined with the life and dedication of Lewis Reed, whose vision and community spirit transformed local life. Born on November 25, 1887, Reed left an indelible mark not just as a pioneering businessman but as a devoted citizen whose legacy endures in Rockville’s culture and landscape today.
Lewis Reed laid the foundation for Reed Brothers Dodge, one of the nation’s oldest Dodge dealerships. After acquiring his initial interest in the Rockville Garage in January 1916, Reed gradually expanded his ownership until 1919, when he became the sole proprietor. He soon welcomed his brother Edgar, giving rise to a new chapter as Reed Brothers Dodge. What started as a simple garage quickly became a center for innovation, where early Rockville motorists found not just fuel and repairs but a gathering place at the dawn of the automobile.
The legacy of Reed Brothers Dodge in Rockville is reflected in enduring landmarks and recent changes throughout the community. “Dodge Street” remains a tribute to the dealership’s historic impact, named for its association with Reed Brothers Dodge and its essential role in Rockville’s automotive and civic landscape. The site at 15955 Frederick Road, once branded as “Bainbridge Shady Grove Metro Apartments,” has recently undergone significant rebranding in both name and appearance. The apartment complex that opened over a decade ago is now called “The Reed,” a choice that honors the dealership’s longstanding history in the area. This rebranding reflects an appreciation of local heritage, ensuring that the Reed name continues to be woven into the fabric of Rockville life.
Lewis Reed’s impact extended into local heritage and visual history. He was also a passionate amateur photographer, leaving behind a vivid pictorial history of both Rockville and Montgomery County’s transformation. Lewis Reed’s photographs are preserved and showcased through three significant historical online exhibits on Montgomery History’s website. These exhibits feature hundreds of images capturing iconic structures, streetscapes, homes, and towns across Montgomery County, including Rockville, Gaithersburg, and Germantown. They pair Reed’s early 20th-century photographs with modern recreations by his grandson, Barry Gartner, providing historical context and illustrating both timeless constancy and dramatic changes in the region. The exhibits include “Reed Brothers Dodge,” highlighting the dealership’s long history; “Montgomery County, Then and Now,” focusing on paired historic and current images; and “Montgomery County, 1900-1930: Through the Lens of Lewis Reed,” emphasizing his extensive photographic documentation of rural life and local landmarks.
As we celebrate the birthday of Lewis Reed, we honor not only the founder of Reed Brothers Dodge, but also a visionary whose dedication and spirit greatly shaped Rockville and Montgomery County. His legacy lives on through the enduring Reed name, cherished historical photographs, and the lasting impact of his entrepreneurial and community contributions. Today, Lewis Reed remains an inspiring example of how one individual’s passion and commitment can leave a profound mark on a community’s history and future. On this special day, we remember and celebrate his remarkable life and the heritage he created for generations to come.
Montgomery History Online Exhibit: Reed Brothers Dodge

Opened September 24, 2024
Curated by Jeanne Gartner and Sarah Hedlund
Montgomery History has unveiled a new online exhibition titled “Reed Brothers Dodge – Montgomery County’s Oldest Dodge Dealership.” Officially launched on September 24, 2024, the exhibition was co-curated by Jeanne Gartner, author of the Reed Brothers Dodge History blog and co-owner of the former dealership, in collaboration with Sarah Hedlund, Montgomery History’s Librarian and Archivist.
This digital exhibition presents a comprehensive narrative of Reed Brothers Dodge, tracing its evolution from its founding in the early twentieth century through its decades of service to the Montgomery County community. Organized into distinct historical periods, the exhibition highlights rare artifacts, photographs, and memorabilia; offering insights into not only the dealership’s operations but also broader cultural contexts such as automotive service, local sports, and mid-century fashion. The full exhibition is available online at https://sites.google.com/view/reedbrothersdodge/home
Jeanne Gartner, granddaughter of Lewis Reed, founder of Reed Brothers Dodge, serves as the curator and historian behind the Reed Brothers Dodge History blog. Honored with the 2016 Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville, the blog functions as a living digital archive that preserves the dealership’s enduring legacy and its integral role in Montgomery County’s development. Since its debut in April 2012, the site has garnered more than half a million views, documenting over a century of the family business’s history, community engagement, and contributions to the American automobile industry. Drawing from Lewis Reed’s extensive photographic collection and business records, Gartner’s work offers a richly detailed portrait of local enterprise, early transportation, and the entrepreneurial spirit that helped shape both the region and the broader American story.








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