Lewis Reed as a Chauffeur-Mechanic
The year is 1910 and you’ve just purchased a brand new automobile. To show it off for the first time, you’ve hired a knowledgeable chauffeur. You sit on a padded seat while the chauffeur tends to the engine. Though it takes a while to start up, your new ride can reach around 37 mph. The ride is a bumpy one, and you could probably walk faster than the car travels. Ooops! One of the wheels has popped off as you go around a bend. Chauffeurs were not only trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape, which is where Lewis Reed’s mechanic training – a vital skill in the early days of motoring – would have come into play.
Lewis Reed understood automobiles. He knew how they worked and how to fix them. He loved cars and anything associated with them. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. At the dawn of the early 20th century, society was transitioning from horse-drawn carriages to automobiles. Having grown up in a blacksmith family, he was well positioned to move to the new technology. The 1910 census indicates that 23-year-old Lewis Reed was working as a machinist. Lewis worked as a chauffeur from roughly 1910-1914, before he became involved in the business of selling and repairing automobiles.
Chauffeur-mechanics of the early 1900s were the first group to earn a living working on automobiles. Wealthy people employed private chauffeur-mechanics to not only drive, but also maintain and repair their large, expensive automobiles — rather than learn to do it themselves. The vehicles of the time came with mobile toolboxes often resembling a small hardware store tucked away in the trunk. The early 1900s Pierce-Arrow toolkit included extra intake and exhaust valves, not exactly your typical roadside service. During the height of travel season, Spring through Fall, oil changes were required almost weekly. As you can easily surmise, there had to be someone to keep track of all of the maintenance and upkeep of the vehicle as well as the daily driving.
The novelty of the motor car led many manufacturers to create clothes that were specifically marketed for the automobile driver and his or her passengers. Lewis Reed wore a typical chauffeur’s uniform of the time. His motoring outfit was taken from the military uniform, combining a single or double breasted hip length coat and a pair of knicker pants with tall boots and a traditional driver’s cap. Gauntlet gloves were worn while driving and goggles were worn in open air cars. Goggles obviously protected ones’ eyes from flying pebbles and dirt, but heavy-weight boots ensured that the driver could, when necessary, get out to push a stalled car or fix a punctured tire.
Savvy marketers were especially quick to recognize that automobile owners had “more money to spend” than non-car owners. As these marketers gleefully noted, car owners “spend…more freely than non-[car] owners.” Convincing these customers of the need for special clothes was not too difficult. In fact, some car owners spent nearly as much on their motoring clothes as they did on their cars. The ladies in the photograph with parasols could have used them as an attractive way of shielding themselves from the sun’s rays, or to keep the dust from the dirt roads off their faces.
In October of 1915, Lewis Reed opened his Dodge dealership on Rockville Pike, less than one year after the first-ever Dodge automobile rolled off the assembly line. Reed Brothers Dodge provided “wheels” to many families for most of the 20th century during a period when the number of motorcars was rising rapidly throughout Maryland. Few businesses survived the Great Depression and two world wars, but Reed Brothers Dodge eventually emerged from the gauntlet of the 20th century as the oldest Dodge dealership in Maryland history and one of the oldest in the United States.
Chauffeur Lewis Reed Drives Pierce-Arrow Limousines
Lewis Reed understood automobiles. He knew how they worked and how to fix them. He loved cars and anything associated with them. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were not only trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training – a vital skill in the early days of motoring – would have come into play.
Lewis Reed received his training at the Pierce-Arrow factory at Buffalo, New York, the Dodge Hamtramck and Hudson Motor Car factories in Detroit, Michigan, and the Washington Auto College. Pierce-Arrow was once one of the most recognized and respected names in the automobile industry. For 38 years, the Pierce-Arrow Motor Car Company in Buffalo, New York, produced some of the finest automobiles made.
The photo above would have to date to the time when Lewis Reed drove as a Chauffeur and before he started the Rockville Garage in 1914. Based on the time frame he drove as a Chauffeur and its appearance, the car in the above photo appears to be an early Pierce-Arrow limousine. If you can help to date it and/or identify the model, please leave a comment. The license plate in the photo below is dated 1914, and I would guess the car to be a 1910 – 1911 Pierce-Arrow Model 48.
The earliest car owners had no real repair business to turn to. To be a successful motorist in the early 1900s, you needed to have some sort of mechanical skills. Or you had to find someone who did. Wealthy people employed private chauffeur-mechanics to not only drive, but also maintain and repair their large, expensive automobiles — rather than learn to do it themselves. Chauffeurs would be in charge of everything to do with the owner’s motor vehicle including repairs and maintenance and cleaning this meant that early personal chauffeurs had to be skilled mechanics.
With every car sold was a tool box that had the necessary to tools with instructions on how to dismantle and clean each part of the engine. It was recommended to do so after a certain amount of mileage depending on the make of the car, usually around seven hundred miles. When a tire wore out or was damaged, it was recommended that an expert do it, because it was glued to the rim and it took some doing to get it off. The new tire had to be cut to size for they were not always made to fit.
A mechanical aptitude was also necessary to be a car dealer in the early 1900’s. When cars were shipped to the dealer from the manufacturer, they arrived partially assembled in railroad boxcars. It was the dealer’s responsibility to unpack and assemble the cars at the rail yard and drive them back to the dealership. Mechanics were often needed to repair the new cars if they broke down along the way. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.
Lewis Reed As Chauffeur
To be a successful motorist in the early 1900s, you needed to have mechanical skills. Alternatively, you simply hired someone who did. Rather than learn to do it themselves, wealthy people employed private chauffeurs not only to drive, but also maintain and repair their large, expensive automobiles. Chauffeurs would be in charge of everything to do with the owner’s motor vehicle including repairs, maintenance and cleaning: this meant that early personal chauffeurs had to be skilled mechanics. Lewis Reed worked as a chauffeur early in his life, receiving some of his training at the Pierce-Arrow factory in Buffalo, New York, whose cars he is pictured with below.
Pierce-Arrow was one of the most prestigious makers of luxury automobiles in the early 20th century. Their models could easily cost ten times the price of a standard touring car.