A Tribute To My Father On His Birthday
Today marks the birthday of my late father, Ernest Lee Gartner. If he were still around he would be 97 years old today. In this special post, I thought I would take a moment to reflect on his influence in my life that has helped make me into the person I am today.
Strict Work Ethic
Ernest Lee Gartner, who married Lewis Reed’s daughter, Mary Jane, joined Reed Brothers Dodge in 1949. When Lewis Reed passed away on January 28, 1967, my dad took over the leadership helm and continued the business as Dealer Principal making Reed Brothers Dodge a 2nd generation dealer. My father was a kindhearted, stubborn, difficult, witty, and an amazingly savvy businessman. My dad gave me his strong points and showed me the blueprint for how to be successful: including a strong work ethic and instilling within me the belief that I can achieve whatever it is that I desire.
Lead By Example
I learned from his example and internalized his high expectations. He went to work every day until the day he died. Some people might have called him a workaholic, but he never gave anything less than 100% to his job. He has handed down his natural leadership abilities, which have helped me achieve a number of career “firsts” while I was with the The United States Air Force Band, and ultimately reach the top enlisted position as the first female Command Chief of a premier Air Force unit.
Never Stop Learning
What I learned from my father that made me a better person was his example of always trying to learn more. Although he graduated from Strayer College with a degree in business, he learned a lot through hands-on experience at the dealership. He was invested in self-improvement and always read books, magazines and newspapers. This was a great influence growing up and helped me put ongoing time into learning. Ask questions when you don’t understand something and don’t be afraid to seek out more information. Looking back, researching solutions to problems was a completely natural process for me thanks to my father’s example.
Anything Worth Doing Is Worth Doing Well
My father taught me that I can do anything I set my mind to and that anything worth doing is worth doing well. It’s great advice I still live by today. His example made a lasting impact on me and I have to credit him for my constant quest for knowledge and excellence.
Perseverance
My father’s greatest gift to me was the drive to persevere. He taught me courage in the face of adversity, more than any other human being I have ever met. Lee Gartner successfully navigated Reed Brothers Dodge through numerous Chrysler setbacks during the 1970’s and 80’s, including the first Chrysler Bailout, the sale of Chrysler to Daimler, and the sale to the private equity firm Cerberus. He applied his 30+ years experience with Reed Brothers to meet the challenges of gasoline shortages, high interest rates, severe inflation, and weakening consumer confidence which drove Chrysler into financial crisis. This survival is testimony that he not only conquered setbacks, but often rebounded to reach new levels of success. He was a hard worker, he was the type that persevered.
I will always remember my dad as a successful businessman whose persistent energy was always there for family first, but in equal measure for the public he served. He was smart and also honest and dependable – characteristics that kept Reed Brothers Dodge at the pinnacle of auto dealerships throughout his career.
I never had a chance to tell my dad how much I admired him, but I remain proud of him and his accomplishments. Lee Gartner continued what Lewis Reed built from the ground up and helped make Reed Brothers Dodge into a successful family business that lasted almost a century.
I think of you, Dad, every day. For all who read this post, if you are lucky enough to still have your father with you, honor and treasure him, if not, remember him with a happy thought and a prayer for all he gave you.
Happy Birthday, Dad!
Reed Brothers Dodge Yearbook Ads from 1930-1957
Reed Brothers Dodge was always a supporter of local high school yearbooks. The advertising section at the back of high school yearbooks offer a glimpse at the businesses of the town the school is in, which can be particularly useful for small towns that may not have had their own city directories. The listings usually always included addresses for the businesses, and sometimes, photographs of the businesses themselves.
A blurb preceding the 1939 Richard Montgomery High School Rocket Yearbook reads:
The folks who have advertised here have a civic interest in Rockville. They manifest this interest by their advertisement in the ROCKET. Now you ROCKET owners do your part by patronizing those who have an interest in bettering your school and your community!
The following yearbook ads from Richard Montgomery, Gaithersburg, Sherwood, Damascus and Poolesville High Schools are dated from 1930-1957. Not many high school yearbooks are online, but most of the ads below were found on E-Yearbook.com, an online resource for the largest online collection of old and new high school yearbooks on the Internet.
In 1930, Reed Brothers added the Plymouth line. The first Plymouth was built in 1928 and Plymouths were sold at Reed Brothers until 1969, when the brand was given to the Chrysler dealers. The fact that the phone number was just ’67′ in the ad above gives a real feeling of how different life was back then.
Reed Brothers Dodge had a separately maintained glass shop in their service department which was equipped to replace all types of automobile glass. In addition to auto replacements, glass was also cut for mirrors and table tops. Another innovation of the repair department was a separate paint and body shop which was located next to the glass shop. Reed Brothers was capable of repairing all makes and models from all manufacturers with factory-prepared paints available to match any color of car.
The photo in the ad above was taken inside the new car showroom at Reed Brothers original location at the triangle at Veirs Mill Road and Rockville Pike. The people posing in the ad are two Reed Brothers employees: W. Lester Wilson, and Evelyn Beane Norris. Lester Wilson started at Reed Brothers in 1918 as a Mechanic (and first Service Manager) and stayed for 28 years. Evelyn B. Norris joined the business in 1945 and worked as Administrative Secretary.
Source: E-Yearbook.com, the largest online collection of digitized high school yearbooks
Merry Christmas & Happy Holidays!
I would like to take this time to wish all the readers who find time in their hectic schedule to visit this blog a very Happy Holiday Season. Wherever your holiday celebration takes you, I wish all of you a safe, relaxing time spent with family and friends.
Business longevity is something to celebrate and share, and it’s an absolute honor and privilege for me to share the history of Reed Brothers Dodge with all of you!
To all of you who have stopped in to visit , whatever your faith, wherever you live – Happy Holidays,
Jeanne Gartner
Blog Author
Adopt-a-Dodge: Supporting the Preservation of the Dodge Brothers Legacy

Meadow Brook Hall purchased the 1925 Dodge Brothers Depot Hack from a Dodge Brothers Club member in 2014. Photo courtesy of Meadow Brook Hall
To show support to preserving the Dodge legacy, the author of this blog has “adopted” a Dodge car — a 1925 Dodge Brothers Depot Hackney — one of the historic vehicles in the Meadow Brook Hall Dodge Brothers automobile collection.
The inscription on the Adoption Certificate reads:
adopted by Jeanne Gartner in memory of her grandfather, Lewis Reed, who founded Reed Brothers Dodge in Rockville, Maryland in October 1915.
Depot Hackneys, later called station wagons, were designed to transport tourists and luggage from train stations to area hotels. Several companies made the wooden bodies, which would be installed on the chassis of different brands of cars. This truck is a very rare piece of Dodge history. Today, we call this type of vehicle a Taxi, which is what the word Hackney means. “Hack” is an abbreviated form of Hackney.
Madelyn Rzadkowolski, Curator at Meadow Brook Hall added, “The 1925 Depot Hack needs some work so your contribution in memory of your grandfather will really make a difference. Among other things, it needs new tires… two of them went flat last weekend when we were winterizing the cars.”
The vehicle was adopted for a period of one year, beginning November 14, 2017 through November 13, 2018 (November 14 is the anniversary of the day John and Horace Dodge revealed their first car in 1914). The adoption will help Meadow Brook make necessary repairs, provide preventative maintenance and pay insurance for the Depot Hack, ensuring it’s there to inspire, educate and “drive” this and future generations. Lewis Reed is a perfect and most fitting parent.
MEADOW BROOK HALL in Rochester Hills, Michigan was the estate of one of the world’s wealthiest and influential women of her time, Matilda Dodge Wilson. Matilda was the wife of John F. Dodge, co-founder of the Dodge Brothers Motor Car Company. Named a National Historic Landmark in 2012, MEADOW BROOK HALL strives to preserve and interpret its architecture, landscape, and fine and decorative art so that visitors may be entertained, educated and inspired by history.
























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