Bainbridge to “The Reed”

The Reed Shady Grove

In early 2025, the familiar Bainbridge name officially disappeared from 15955 Frederick Road in Rockville. Along with the signage, the apartment complex that opened over a decade ago has undergone a complete rebranding. The property is now known simply as “The Reed”—a name steeped in local history.

Before it became a residential community, the property was home to Reed Brothers Dodge, a landmark automobile dealership with deep roots in Montgomery County. Founded in 1915 by Lewis Reed, it was one of the first Dodge dealerships in the nation and operated for nearly a century. The name “The Reed” now stands as a tribute to that remarkable legacy.

Even prior to the name change, subtle homages to the dealership were already integrated into the complex:

  • Street lamps designed to resemble Dodge Hemi engine pistons
  • Floor plan names inspired by classic Dodge vehicle models
  • A dedicated public art installation honoring the site’s automotive past

Though the developers haven’t publicly explained the change, the choice of name is a powerful gesture—one that honors the entrepreneurial spirit, resilience, and historical relevance of Reed Brothers Dodge and its founder.

The renaming offers residents a connection to the story of the land they live on, turning a modern living space into a quiet celebration of Rockville’s automotive heritage.